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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Myth in Modern Media Management and Marketing (Hardcover)
Loot Price: R5,782
Discovery Miles 57 820
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Myth in Modern Media Management and Marketing (Hardcover)
Expected to ship within 10 - 15 working days
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The development of communication technology and the proliferation
of centers that collect, interpret, and transmit information does
not mean that communities have become a more transparent and
enlightened environment. If anything, the pioneering research of
modern communication signifies the ambiguity of individual and
collective existence. Myth in Modern Media Management and Marketing
is an essential reference source that discusses the analysis of the
role of myth and mythical thinking in the operation of media
organizations and their functioning on the media market. Featuring
research on topics such as social media, brand management, and
advertising, this book is ideally designed for social media
analysts, media specialists, public relations managers, media
managers, marketers, advertisers, students, researchers, and
professionals involved with media and new media management.
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