Offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. Valuable insight into the most commercialised and watched sport league in the world.

The world's people and their leaders face a complex and multifaceted set of 'eco-social questions'. As the productivity of humanity increases, the negative external environmental effects of production and consumption patterns become increasingly problematic and threaten the human welfare. As the regulating power of national and international governments is limited, this challenge has generated a strong interest in the corporate social responsibility (CSR) of companies. Firms find it increasingly important to meet the expectations of stakeholders with respect to the company's contribution to profit, planet, and people. The primary aim of this book is to introduce the reader to the impacts and drivers of CSR, with a special focus on small and medium-sized enterprises (SMEs). Research into the social and environmental impacts of CSR is rare. This is a serious gap because if CSR were to fail to have favourable social and environmental impacts on society, the whole concept may become redundant. If societal impacts of CSR are substantial, it is important to know the drivers of CSR. This book considers (1) factors internal to the company, (2) the competitive environment of the company, (3) institutions external to the company, and (4) how the impacts of institutions are mediated or moderated by company internal factors. This book will fill this gap by estimating various types of models that integrate external and internal factors driving CSR and its impacts on environment, innovation, and reputation, making it a valuable resource for researchers, academics, and students in the fields of business management and CSR.

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Business schools are placing more emphasis on the role of business in society. Top business school accreditors are shifting to mandating that schools teach their students about the social impact of business, including AACSB standards to require the incorporation of business impact on society into all elements of accredited institutions. Researchers are also increasingly focused on issues related to sustainability, but in particular to business and peace as a field. A strong strain of scholarship argues that ethics is nurtured by emotions and through aesthetic quests for moral excellence. The arts (and music as shown specifically in this book) can be a resource to nudge positive emotions in the direction toward ethical behavior and, logically, then toward peace. Business provides a model for positive interactions that not only foster long-term successful business but also incrementally influences society. This book provides an opportunity for integration and recognition of how music (and other art forms) can further encourage business toward the direction of peace while business provides a platform for the dissemination and modeling of the positive capabilities of music toward the aims of peace in the world today. The primary market for this book is the academic audience. Unlike many other academic books, however, the interdisciplinary nature of the book allows for multiple academic audiences. Thus, this book reaches into schools of music, business, political science, film studies, sports and society studies, the humanities, ethics and, of course, peace studies.

One of very few textbooks that combine marketing with supply chain management, with a strong focus on the importance of the optimization and maximization of the value chain Suitable for both advanced undergraduate and postgraduate students studying marketing management, marketing planning, logistics and supply chain management Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases and chapter-by-chapter objectives, summaries and reflective questions. Online resources for lecturers and students include lecture slides, additional exercises, example case studies and a test bank of questions.

The book offers new critical insights into the relationship between corporate social responsibility (CSR) and sustainable development in Africa. The extent to which CSR initiatives can contribute to sustainable development in Africa remains debatable. This book examines in a very clear structure how, when, and whether CSR initiatives are able to contribute to the realization of the sustainable development goals, peace, and environmental sustainability at the micro-levels of society. It also explores some macro-level issues such as the relationship between taxation and CSR, CSR and human rights, and CSR and public governance and, in so doing, challenges existing CSR dogmas. With themes aligned with the UN Sustainable Development Goals (SDGs), this book provides useful practical guidance for policymakers and business leaders seeking to better understand the strength and limitations of CSR as a vehicle for advancing sustainable development in Africa. It will also appeal to scholars, researchers, and students of African studies, development studies, international business, strategic management, and business and society.

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. With a particular emphasis on technology, product and process innovation, the authors cover a wide array of topics relating to such issues as research and development, technology transfer and patents and licensing, with particular respect to the roles of academic institutions, private organizations and public agencies in generating and disseminating knowledge. Featuring case studies of innovative initiatives across the industry, this book will appeal to researchers, business leaders, university administrators and policymakers concerned with the multi-faceted implications of this dynamic and controversial sector.

Dozens of lively international case studies that help readers put core marketing principles in a real-world context

From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, "The Strategy Pathfinder," features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, "The Marketing Pathfinder" offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business.Not another one-size-fits-all marketing toolkit, "The Marketing Pathfinder" functions as a dynamic, interactive resourceEach chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real worldThe case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisionsThroughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Across organisations and communities there are leaders who manage to get things done through their ability to understand how a network of individuals connect, who to talk to and how to bring people together in the right constellation of effort. These are "network leaders". Network Leadership enables readers to identify and make the most of informal social and organisational networks in order to challenge the status quo effectively and facilitate greater engagement and productivity. Not only will the research in these chapters help you become a better leader and manager of your own team or department, it will also help make you a better network leader, effecting positive change across teams, and departmental and organisational boundaries. Leaders who facilitate action do so through four key practices: they understand the social systems in which they work; they have convening power, uncovering and connecting underlying movements and giving voice to something that is worth listening to; they lead beyond their formal authority; and they possess the power of restless persuasion and a capacity to thrive in complexity and crises. This book is invaluable reading for those who have mastered the basics of leadership but wish to take the next steps. It is particularly relevant to organisations and managers dealing with the geographic separation of business units, change, innovation, matrix management, project or portfolio management and other cross-departmental projects.

Focuses on the coffee and tea industries, using accounts of single producer communities to highlight the transformation from plantation-style colonial agriculture towards systems that now claim to produce social and environmental benefits from the farm to the cup Includes tandem case studies of coffee in the Guatemalan highlands and tea in the hill country of Sri Lanka, incorporating the perspectives of coffee exporters, importers, roasters, and cafe owners.

This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on microfibres released by textiles into marine and freshwater environments. The chapters in Part I offer environmental perspectives focusing on the measurement of microplastics in the environment, their ingestion by small plankton and larger filter feeders, the effects of consuming microplastics, and the role of microplastics as a vector for transferring toxic contaminants in food webs. Written by environmental and material scientists, the chapters in Part II present potential solutions to the problem of microplastics released from textiles, discussing parameters of influence, water treatment, degradation in aquatic environments, textile end-of-life management, textile manufacturing and laundry, and possible policy measures. This is a much needed volume which brings together in one place environmental research with technical solutions in order to provide a cohesive and practical approach to mitigating and preventing environmental pollution from the textiles industry going forward. This book will be of great interest to students and scholars of environmental conservation and management, environmental pollution and environmental chemistry and toxicology, sustainability, as well as students and scholars of material and textiles science, textile engineering and sustainable manufacturing.

Unique selling point: Theory, strategies, tools, and technology to create a more inclusive organization Core audience: Business managers, project managers, and consultants Place in the market: The book is in line with social justice trends as well as technology trends to meet the needs of management professionals

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

* The first book to profile social enterprises in Asia specifically. * Provides the honest stories of the ups and downs of setting up and running ten social enterprises in Asia. * Edited by two leading experts in the field.

* Helps business to set out a clear plan to deliver a carbon reduction plan. * Provide lessons-learned and real-life case studies. * Presents the issues around developing a business climate action plan in an entertaining and engaging way.

The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

Concise, expert insights into a complex but vital topic in business and beyond Incorporates multi-disciplinary perspectives, from sociology to economics Includes key theories but avoids getting into technical detail for each facet of the theme

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancome, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.