Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

Of interest to business and society scholars, management historians, anthropologists, sociologists, political scientists specializing on China

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature. Using an ecofeminist sense-making analysis of media coverage of food waste, global warming, plastic, economic growth and CSR, the author shows how the press discourse in writing is always similar and serves to preserve the status quo with CSR being just a smokescreen that saved capitalism and just one cog in the wheel of neoliberalism. While available research offers perspectives from business and public relations studies, looking at how CSR is implemented and how it contributes towards the reputation of businesses, this book explores how the media enforce CSR discourse while at the same time arguing for environmental preservation. The book presents a combination of quantitative and qualitative methods to explain how and why CSR is being pushed forward by the news media, and how the media preserves the status quo by creating moral panic on environmental issues while at the same time pushing for CSR discourse and economic growth, which only contributes towards environmental degradation. The original research presented in the book looks at how the media write about economic growth, plastics, food waste, CSR and global warming. This interdisciplinary study draws on ecofeminist theory and media feminist theory to provide a novel analysis of CSR, making the case that enforcing CSR as a way to do business damages the environment and that the media enforce a neoliberal discourse of promoting both economic growth and environmentalism, which does not go together. Examining the UK media as a case study, a detailed methodological account is provided so that the study can be repeated and compared elsewhere. The book is aimed at academics and researchers in business and media studies, as well as those in women's studies. It will also be relevant to scholars in business management and marketing.

* The first book to profile social enterprises in Asia specifically. * Provides the honest stories of the ups and downs of setting up and running ten social enterprises in Asia. * Edited by two leading experts in the field.

* The first book to profile social enterprises in Asia specifically. * Provides the honest stories of the ups and downs of setting up and running ten social enterprises in Asia. * Edited by two leading experts in the field.

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection of the natural environment have developed into maturing areas of study within the management sciences. Business and the Natural Environment: A Research Overview is a summary of the research thus far on this topic, offering a structure for understanding its emergence and growth, the multiple facets that make up its present state and a glimpse into the future of where it may be going. Along the way, the authors provide a compendium of its important works to help situate the interested reader in the landscape of the field. One important element of this work is its topical relevance; issues of environmental protection (and more recently sustainability) are critically important in today's worlds of business, policy, and public understanding. Scholars who choose to enter this domain have much to offer of societal value while at the same time, entering a non-fully legitimate research stream that can lead to academic success (such as tenure). This shortform book provides a research map for both new scholars who wish to enter the field and more seasoned researchers who wish to understand one view of the landscape and how they might fit within it. This expert survey of the existing literature brings the research story into the age of the Anthropocene and is essential primary reading.

* Many books have been written on corporate governance, but this is the first to capture a practical set of questions that can be applied in a Board setting. * With contributions from some of the leading experts in corporate governance, including Mark Moody Stuart, Bob Garratt. * Open access reference book to accompany the printed titles.

* Many books have been written on corporate governance, but this is the first to capture a practical set of questions that can be applied in a Board setting. * With contributions from some of the leading experts in corporate governance, including Mark Moody Stuart, Bob Garratt. * Open access reference book to accompany the printed titles.

* A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. * Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all countries of the world. * Written by a leading authority on ethical consumption.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider's selling process with the enterprise user's IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider's selling process with the enterprise user's IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

* Helps business to set out a clear plan to deliver a carbon reduction plan. * Provide lessons-learned and real-life case studies. * Presents the issues around developing a business climate action plan in an entertaining and engaging way.

Concise, expert insights into a complex but vital topic in business and beyond Incorporates multi-disciplinary perspectives, from sociology to economics Includes key theories but avoids getting into technical detail for each facet of the theme

Concise, expert insights into a complex but vital topic in business and beyond Incorporates multi-disciplinary perspectives, from sociology to economics Includes key theories but avoids getting into technical detail for each facet of the theme

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

Effectively draws together timely and important issues-diversity, inclusion, and equity in our workgroups, teams, and organizations-in a unique way focused on individual benefit and collective social and performance outcomes. It provides clear actionable steps for creating inclusive interactions. Is based on rigorously-produced, research-based evidence from multiple fields of study. Provides clear examples from across the for-profit, nonprofit and governmental sectors and social and educational contexts. Encourages critical thinking by providing a set of questions at the end of each chapter. These questions are for both educational and managerial use as the questions will apply the readers' own experiences and situations.

The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

The models and frameworks described in this book have been applied successfully in practice at organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture. Integrating Change creates a new ontological language for understanding and transforming the three primary organizational functions of managing, leading, and integrating. The book can be used by senior leaders and students of leadership.

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Brings together expertise and cases from a variety of sectors and parts of the world to form an unprecedented and cohesive view of where, and how, the most progress towards a living wage has been made Not only global thought leaders have a voice here, but also those workers who have experience of existing on, close to, or below the living wage, giving credence to the opportunities and challenges faced by this important movement Original contribution to a still under-researched field within labour market studies A comparative approach shows what can be achieved by taking a variety of different approaches to implementing a living wage

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix; Clear structure of chapters with key points, advice, features and summaries; Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources

* Gathers a set of 30 key metrics to measure brand effectiveness along the customer journey * Follows a clear and logical structure for easy reference. Each metric discussed is defined and explained, the author shows how and when to use the metric and what its limitations might be, and presents examples and case studies of how it has been used * Designed to work alongside Brand Management textbooks, providing a more in-depth and practical analysis of brand efficacy