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Books > Business & Economics > Business & management > Sales & marketing

Strategic Marketing Management - Theory and Practice (Hardcover): Alexander Chernev Strategic Marketing Management - Theory and Practice (Hardcover)
Alexander Chernev
R3,626 Discovery Miles 36 260 Ships in 12 - 19 working days
The Activation Imperative - How to Build Brands and Business by Inspiring Action (Paperback): William Rosen, Laurence Minsky The Activation Imperative - How to Build Brands and Business by Inspiring Action (Paperback)
William Rosen, Laurence Minsky; Foreword by Rory Sutherland
R776 Discovery Miles 7 760 Ships in 12 - 19 working days

How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more efficiently build their brands and their business.

Word of Mouth Mouse and Mobile - A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an... Word of Mouth Mouse and Mobile - A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World (Hardcover)
Mba Mary Charleson
R895 Discovery Miles 8 950 Ships in 12 - 19 working days

A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more "Mary Charleson's 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brand's future success. If you want to know how to succeed Mary's book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilano University

Dropshipping - Mastery - How to Make Money Online and Create $10,000+/Month in Passive Income with Ecommerce Using Shopify,... Dropshipping - Mastery - How to Make Money Online and Create $10,000+/Month in Passive Income with Ecommerce Using Shopify, Affiliate Marketing, Blogging, SEO, and Social Media Marketing (Hardcover)
Chandler Wright
R761 R672 Discovery Miles 6 720 Save R89 (12%) Ships in 10 - 15 working days
Current Global Practices of Corporate Social Responsibility - In the Era of Sustainable Development Goals (Hardcover, 1st ed.... Current Global Practices of Corporate Social Responsibility - In the Era of Sustainable Development Goals (Hardcover, 1st ed. 2021)
Samuel O. Idowu
R6,376 Discovery Miles 63 760 Ships in 12 - 19 working days

This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen? The book reports on an international set of cases and case studies on how CSR is practiced at business and organizations in various countries. It analyzes country-specific and industry-specific issues, as well as general global issues in connection with the United Nations' Sustainable Development Goals. The contributions gathered here provide comprehensive information on CSR for both practitioners and researchers around the globe.

Passive Income - Proven Steps And Strategies to Make Money While Sleeping (Hardcover): Mark Smith Passive Income - Proven Steps And Strategies to Make Money While Sleeping (Hardcover)
Mark Smith
R507 R471 Discovery Miles 4 710 Save R36 (7%) Ships in 10 - 15 working days
Get Your Stuff and Get Out! - Why Customer Service Sucks and How We Can Make It Great Again! (Hardcover): Bryan Horn Get Your Stuff and Get Out! - Why Customer Service Sucks and How We Can Make It Great Again! (Hardcover)
Bryan Horn
R586 Discovery Miles 5 860 Ships in 10 - 15 working days
90 Days of Failure and Some Success (Hardcover): Brandon Ficara 90 Days of Failure and Some Success (Hardcover)
Brandon Ficara
R619 R562 Discovery Miles 5 620 Save R57 (9%) Ships in 10 - 15 working days
Love and Trade War - China and the U.S. in Historical Context (Hardcover, 1st ed. 2021): Li Sheng, Dmitri Felix do Nascimento Love and Trade War - China and the U.S. in Historical Context (Hardcover, 1st ed. 2021)
Li Sheng, Dmitri Felix do Nascimento
R3,611 Discovery Miles 36 110 Ships in 10 - 15 working days

This book puts the trade war between the United States and China in historical context. Exploring the dynamics of isolation and internal reform from a Chinese perspective, the author draws upon valuable insights from China's years of isolation prior to the famous Nixon-Mao summit. Advocating internal reform as a more productive strategy than conflict with other powers, this powerful argument for globalization with Chinese characteristics will be of interest to scholars of China, economists, and political scientists.

XR Case Studies - Using Augmented Reality and Virtual Reality Technology in Business (Hardcover, 1st ed. 2021): Timothy Jung,... XR Case Studies - Using Augmented Reality and Virtual Reality Technology in Business (Hardcover, 1st ed. 2021)
Timothy Jung, Jeremy Dalton
R2,623 Discovery Miles 26 230 Ships in 10 - 15 working days

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Kanban - The Ultimate Guide to Kanban Methodology for Agile Software Development (Hardcover): James Edge Kanban - The Ultimate Guide to Kanban Methodology for Agile Software Development (Hardcover)
James Edge
R711 R627 Discovery Miles 6 270 Save R84 (12%) Ships in 10 - 15 working days
Facing the Era of Great Transformation - Essays on deepening reforms (Hardcover, 1st ed. 2021): Wu Jinglian Facing the Era of Great Transformation - Essays on deepening reforms (Hardcover, 1st ed. 2021)
Wu Jinglian; Translated by Matt Turner, Haiying Weng
R3,381 Discovery Miles 33 810 Ships in 10 - 15 working days

This book collects essays from Chinese economic sage who was the mastermind of the reform and opening and persistent champion of market-driven development. In the essays, he outlines his vision of the systemic reform needed for today's China, from rule of law to completion of the market system and reform of state-owned enterprises. Dr. Wu's thoughts are always of interest, but at this pivotal moment of Chinese economic recalibration, his views will be of more value than ever, to scholars, economists, journalists, and those in civil society.

Scrum for Sales - A B2B Guide to Agility in Organization, Performance, and Management (Hardcover, 1st ed. 2021): Michael J.... Scrum for Sales - A B2B Guide to Agility in Organization, Performance, and Management (Hardcover, 1st ed. 2021)
Michael J. Scherm
R2,284 Discovery Miles 22 840 Ships in 10 - 15 working days

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework "Scrum" should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

What's Your Personality Type? - Using the Dog Type Personality System for Business and Life Success (Hardcover): Gini... What's Your Personality Type? - Using the Dog Type Personality System for Business and Life Success (Hardcover)
Gini Graham Scott
R524 R495 Discovery Miles 4 950 Save R29 (6%) Ships in 10 - 15 working days
Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover): Information... Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 1 (Hardcover)
Information Reso Management Association
R9,181 Discovery Miles 91 810 Ships in 10 - 15 working days
Selling Is Easy - Selling Is Much More Than Telling (Hardcover): Zeaur Rahman Selling Is Easy - Selling Is Much More Than Telling (Hardcover)
Zeaur Rahman
R777 Discovery Miles 7 770 Ships in 10 - 15 working days
Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness (Hardcover, 1st ed. 2021): Rajagopal Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness (Hardcover, 1st ed. 2021)
Rajagopal
R4,364 Discovery Miles 43 640 Ships in 10 - 15 working days

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Principles of Marketing (Hardcover): Kenneth Cliffe Principles of Marketing (Hardcover)
Kenneth Cliffe
R3,570 R3,227 Discovery Miles 32 270 Save R343 (10%) Ships in 10 - 15 working days
A Salesman Walks into a Classroom - The Art of Sales Meets the Science of Selling (Hardcover): Paul D. Barchitta A Salesman Walks into a Classroom - The Art of Sales Meets the Science of Selling (Hardcover)
Paul D. Barchitta
R760 R676 Discovery Miles 6 760 Save R84 (11%) Ships in 10 - 15 working days

A career in sales can be like an amusement park ride; it's riddled with daily ups and downs. In A Salesman Walks into a Classroom, author Paul D. Barchitta presents a wide range of information about what a professional career in sales actually entails. Meant as a roadmap for success, this guide discusses getting back to the basics. It provides an overview of what the life of a salesperson is all about, from finding your passion to gaining the freedom and independence that a career in sales can offer. It offers specific details and recommendations about time management, including how to prioritize sales calls, where a career in sales can lead you, and how to prepare yourself to get the sales job you want. It also addresses compensation and commission plans and underscores the value of sales training and development. Barchitta focuses on the significance of ethical behavior among salespeople and discusses the evolution from short-term transaction selling to long-term relationship selling. He provides understanding of the magnitude of who the customer is and outlines a model of the steps in the selling process. A Salesman Walks into a Classroom presents a step-by-step guide to help you navigate the often rocky career of sales by learning to identify customers, make the sale, and foster long-term relationships.

Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover): Information... Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3 (Hardcover)
Information Reso Management Association
R9,184 Discovery Miles 91 840 Ships in 10 - 15 working days
Sign Me Up! - A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales (Hardcover): Matt Blumberg Sign Me Up! - A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales (Hardcover)
Matt Blumberg; As told to Tami Forman, Stephanie A. Miller
R473 Discovery Miles 4 730 Ships in 12 - 19 working days

"Sign Me Up " Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

  • Sell more products and services
  • Boost customer satisfaction and loyalty
  • Attract new customers to your products and services

"Sign Me Up " delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every email you send
  • Test and measure the effectiveness of your email program
  • Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup
." the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance."-Kirkus Discoveries

Marketing in University-Industry Technological Collaboration - Communication and Research Commercialization (Hardcover, 1st ed.... Marketing in University-Industry Technological Collaboration - Communication and Research Commercialization (Hardcover, 1st ed. 2021)
Malgorzata A. Grzegorczyk
R1,854 Discovery Miles 18 540 Ships in 10 - 15 working days

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing's strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.

Power Branding - Leveraging the Success of the World's Best Brands (Hardcover): Steve McKee Power Branding - Leveraging the Success of the World's Best Brands (Hardcover)
Steve McKee
R797 Discovery Miles 7 970 Ships in 12 - 19 working days

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands arena (TM)t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonalda (TM)s, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.

Metaverse - A Beginner's Guide to Investing in Metaverse; Cryptocurrency, NFT (non-fungible tokens) Crypto Art, Bitcoin,... Metaverse - A Beginner's Guide to Investing in Metaverse; Cryptocurrency, NFT (non-fungible tokens) Crypto Art, Bitcoin, Virtual Land + 10 Best Defi Projects and Strategies to Maximize Your Profits. (Hardcover)
John Stock
R831 R720 Discovery Miles 7 200 Save R111 (13%) Ships in 10 - 15 working days
Webs of Influence - The Psychology Of Online Persuasion (Paperback, 2nd edition): Nathalie Nahai Webs of Influence - The Psychology Of Online Persuasion (Paperback, 2nd edition)
Nathalie Nahai
R519 R426 Discovery Miles 4 260 Save R93 (18%) Ships in 9 - 17 working days

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web." Jamie Bartlett Author of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!" Dr Thomas Chamorro-Premuzic Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

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