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Books > Business & Economics > Business & management > Sales & marketing
To promote fast and accessible service, many organizations and
businesses utilize technological or structured systems to create
efficient waiting times and receptions. Managerial Approaches
Toward Queuing Systems and Simulations provides emerging research
on the various aspects of line management structures and
organizations. While highlighting the components of queue control,
such as attention capacity, quantitative analysis, and serial
systems, this book will teach readers about the factors of queue
systems that promote effective and efficient line areas and waiting
times. This book is an important resource for managers, engineers,
and researchers interested in the elements and stages of queuing
management.
A powerful story leveraged through word of mouth, mouse, and mobile
is the secret to connecting with customers in our time-starved and
media-fragmented society. Whether you're just starting out or a
seasoned veteran, these easy-to-read-and-apply five-minute articles
will enhance your efforts. As a sequel to Mary's first book,
Five-Minute Marketing, this book includes the best of her published
columns, entries from her popular blog www.fiveminutemarketing.com,
and other previously unpublished work. Dip in or read it cover to
cover and ramp up your marketing quickly. You will learn how to
generate WOM, publicity, and media interest in your business; track
trends and take advantage of marketing opportunity; use social
media to your advantage; brand your business, your ideas, or your
products; model winning approaches to advertising from industry
leaders; leverage your story; and much, much more "Mary Charleson's
5-Minute Marketing columns consistently provide entrepreneurs with
valuable advice about marketing their products, their companies and
themselves. This book includes the best of her recent columns along
with insights from her blog and previously unpublished work."
-Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM
may be the single greatest influencer of a brand's future success.
If you want to know how to succeed Mary's book is a great place to
start." -Lance Saunders, Executive VP, Managing Director, DDB
Canada "Engaging, entertaining, and a born teacher, Mary makes
learning fun. From the classroom to the boardroom, she offers up
great marketing insights. This book is simply an extension of her
style to the written page." -Charlene Hill, Department Chair,
School of Business, Capilano University
This book addresses the status quo of Corporate Social
Responsibility practices and their development since 2008. How have
things changed in the practice of CSR? What new opportunities and
challenges have arisen? The book reports on an international set of
cases and case studies on how CSR is practiced at business and
organizations in various countries. It analyzes country-specific
and industry-specific issues, as well as general global issues in
connection with the United Nations' Sustainable Development Goals.
The contributions gathered here provide comprehensive information
on CSR for both practitioners and researchers around the globe.
This book puts the trade war between the United States and China in
historical context. Exploring the dynamics of isolation and
internal reform from a Chinese perspective, the author draws upon
valuable insights from China's years of isolation prior to the
famous Nixon-Mao summit. Advocating internal reform as a more
productive strategy than conflict with other powers, this powerful
argument for globalization with Chinese characteristics will be of
interest to scholars of China, economists, and political
scientists.
This book presents a comprehensive collection of case studies on
augmented reality and virtual realty (AR/VR) applications in
various industries. Augmented reality and virtual reality are
changing the business landscape, providing opportunities for
businesses to offer unique services and experiences to their
customers. The case studies provided in this volume explore
business uses of the technology across multiple industries such as
healthcare, tourism, hospitality, events, fashion, entertainment,
retail, education and video gaming. The book includes solutions of
different maturities as well as those from startups to large
enterprises thereby providing a thorough view of how augmented
reality and virtual reality can be used in business.
This book collects essays from Chinese economic sage who was the
mastermind of the reform and opening and persistent champion of
market-driven development. In the essays, he outlines his vision of
the systemic reform needed for today's China, from rule of law to
completion of the market system and reform of state-owned
enterprises. Dr. Wu's thoughts are always of interest, but at this
pivotal moment of Chinese economic recalibration, his views will be
of more value than ever, to scholars, economists, journalists, and
those in civil society.
Many companies want to make their sales agile. Some of them have
tried to set up agile sales organizations, but such top-down
approaches and big-bang rollouts seldom seem to work. This book
shows how the elements of the leading agile framework "Scrum"
should be applied to install agility in the salesforce, improve
sales performance, and resolve typical performance issues in sales
organizations. It contains concrete guidelines, real-world
examples, and useful tools to create the necessary change step by
step and built to last.
Every one of the largest, most successful corporations were, at
some point, mere startups. McKee explains what enables some
companies to growbigger and better, while others stumble along year
after year, running but never winning the race. The difference is
that the biggest and best brands arena (TM)t slaves to conventional
marketing wisdom. McKee shows by example how the same, sometimes
counter-intuitive, strategies used by the biggest brands can also
best serve small and mid-sized companies. Among the topics
explored: How can a company grow big by thinking small? Why do the
best companies sometimes avoid being better? Why do brands that
create the most memorable advertising stay away from focus groups?
What is the secret to an effective slogan? When can admitting a
negative become a positive? A diverse selection of companies
provides powerful lessons, ranging from traditional icons like
Coca-Cola, McDonalda (TM)s, and General Motors, to new media models
like Google and Facebook. This book appeals not only to time-
starved executives, but also to middle managers and owners of small
businesses who have a wide variety of marketing problems to address
and who need to change the way they think about how to generate
healthy, consistent growth.
This book distinctively presents nine thematic discussions with
real examples of small and large companies across the geographic
destinations. Among many points of interest crowdsourcing,
crowdfunding, decision-processes, technology, leadership, consumer
behavior, crowd-based services designing, future perspectives in
the context of crowd-based business modelling, and collective
intelligence are central to the discussions in the book. This book
argues that crowd is the pivot of marketing. It fills the knowledge
gap in people-led enterprises by integrating the customer ideation
process and developing crowd-based business models to achieve
performance with purpose. This book proposes crowd-based business
strategies in the emerging markets and significantly contributes to
the existing literature.
With the majority of commercial transaction now happening online,
companies of all shapes and sizes face an unprecedented level of
competition to win over and retain new business. In this second
edition of Webs of Influence, Nathalie Nahai brings together the
latest insights from the world of psychology, neuroscience and
behavioural economics to explain the underlying dynamics and
motivations behind consumer behaviour. This book will show you how
to apply specific principles to improve your marketing, products
and websites, enabling you to engage with your customers in a more
meaningful way. "Applying the latest in thinking in psychology,
sociology, business, design and more, this book is essential
reading for anyone who works on the web." Jamie Bartlett Author of
The Dark Net "Nathalie Nahai is the most intelligent contemporary
writer on technology matters. This new edition is even better and
will turn every reader into an expert: a phenomenal book!" Dr
Thomas Chamorro-Premuzic Professor of Business Psychology at
University College London and Columbia University, CEO of Hogan
Assessments
This book explores the diverse roles that marketing can, and
should, play in modern, twenty-first century technology transfer in
university-industry collaborations. Using various marketing lenses,
it takes readers through the challenges of technology transfer and
commercialization of science-based innovations. It presents
research based, but practice-focused, conclusions relating to
marketing implementation at different stages of the
commercialization process. The author suggests that marketing's
strategic role spans the whole process from idea generation,
development, valuation, customer matching and marketization. Such
approaches can improve the effectiveness of public money spent on
research, university-industry cooperation, and research
commercialization. The book will appeal to students, university
teachers and researchers in a wide range of fields including:
technology management, innovation, marketing, and science
commercialization. It will also be of interest to those concerned
directly with the practices of university technology transfer and
commercialization, such as the employees, and leaders of technology
transfer offices and researcher-entrepreneurs.
"Marketing For Engineers, Scientists and Technologists" has been
written using the author's considerable experience in both teaching
marketing and dealing with engineers, scientists and technologists.
The book focuses on marketing but will follow CIM developments in
adding enough skills to put the marketing into context (i.e.
finance for marketing, managing people and project management).
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