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Books > Business & Economics > Business & management > Sales & marketing
Social networking venues have increased significantly in popularity
in recent years. When utilized properly, these networks can offer
many advantages within business contexts. Strategic Uses of Social
Media for Improved Customer Retention is a pivotal reference source
for the latest scholarly research on the implementation of online
social networks in modern businesses and examines how such networks
allow for a better understanding of clients and customers.
Highlighting theoretical concepts, empirical case studies, and
critical analyses, this book is ideally designed for researchers,
practitioners, professionals, and upper-level students interested
in improving and maintaining customer relationships.
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