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Books > Business & Economics > Business & management > Sales & marketing

SalesCred - How Buyers Qualify Sellers (Hardcover): C Lee Smith SalesCred - How Buyers Qualify Sellers (Hardcover)
C Lee Smith
R700 Discovery Miles 7 000 Ships in 10 - 15 working days
Handbook of Research on New Product Development (Hardcover): Peter N. Golder, Debanjan Mitra Handbook of Research on New Product Development (Hardcover)
Peter N. Golder, Debanjan Mitra
R6,401 Discovery Miles 64 010 Ships in 12 - 19 working days

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge. Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin

Life Sciences Sales Incentive Compensation (Hardcover): John W. Keon, Nicole Laskowski Life Sciences Sales Incentive Compensation (Hardcover)
John W. Keon, Nicole Laskowski; Edited by Nicole Laskowski
R951 Discovery Miles 9 510 Ships in 10 - 15 working days
Social Media Marketing Mastery - 3 in 1 - Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends,... Social Media Marketing Mastery - 3 in 1 - Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter (Hardcover)
Chandler Wright
R1,195 R1,018 Discovery Miles 10 180 Save R177 (15%) Ships in 10 - 15 working days
Shift Happens! - Think Inside the Box Using 3D Thinking (Hardcover, 2nd Revised ed.): James D. Feldman Shift Happens! - Think Inside the Box Using 3D Thinking (Hardcover, 2nd Revised ed.)
James D. Feldman; Foreword by Joseph Sugarman
R1,288 Discovery Miles 12 880 Ships in 10 - 15 working days
Research Handbook of Innovation and Creativity for Marketing Management (Hardcover): Eric Shiu Research Handbook of Innovation and Creativity for Marketing Management (Hardcover)
Eric Shiu
R4,498 Discovery Miles 44 980 Ships in 12 - 19 working days

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest. Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran

Social Media Marketing 2019 - How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business... Social Media Marketing 2019 - How Great Marketers Stand Out from The Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too (Hardcover)
Chandler Wright
R641 R578 Discovery Miles 5 780 Save R63 (10%) Ships in 10 - 15 working days
Are You Ready to Make it Big? Empty Promises of Multi-Level Marketing (Hardcover): Grace Brewer Are You Ready to Make it Big? Empty Promises of Multi-Level Marketing (Hardcover)
Grace Brewer
R660 Discovery Miles 6 600 Ships in 10 - 15 working days
Subscription Marketing - Strategies for Nurturing Customers in a World of Churn (Hardcover, 3rd ed.): Anne Janzer Subscription Marketing - Strategies for Nurturing Customers in a World of Churn (Hardcover, 3rd ed.)
Anne Janzer; Foreword by Robble Kellman Baxter
R721 R642 Discovery Miles 6 420 Save R79 (11%) Ships in 10 - 15 working days
Strategies and Tools for Managing Connected Consumers (Hardcover): Ree C. Ho Strategies and Tools for Managing Connected Consumers (Hardcover)
Ree C. Ho
R8,177 Discovery Miles 81 770 Ships in 10 - 15 working days

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Dropshipping Shopify 2021 - Create your E-commerce Empire earning at least $30.000/month - The Ultimate Step-by-Step Guide to... Dropshipping Shopify 2021 - Create your E-commerce Empire earning at least $30.000/month - The Ultimate Step-by-Step Guide to Build Your Passive Income Fortune Even Starting with a Low budget (Hardcover)
John Wright
R839 R728 Discovery Miles 7 280 Save R111 (13%) Ships in 10 - 15 working days
Dropshipping - 2 in 1: The A-Z guide on the Art of Product Research, Creating Passive Income, Financial Freedom with... Dropshipping - 2 in 1: The A-Z guide on the Art of Product Research, Creating Passive Income, Financial Freedom with E-commerce, Shopify and Scaling it With Social Media Marketing, SEO, Blogging, and Instagram (Hardcover)
Income Mastery
R772 R677 Discovery Miles 6 770 Save R95 (12%) Ships in 10 - 15 working days
How Do You Want to BE SEEN - A personal brand playbook (Hardcover): Songy Knox How Do You Want to BE SEEN - A personal brand playbook (Hardcover)
Songy Knox
R831 Discovery Miles 8 310 Ships in 12 - 19 working days
Learn to Sell What They Are Buying - Discover the Authentic Motivations of Your Prospects (Hardcover): John Voris Learn to Sell What They Are Buying - Discover the Authentic Motivations of Your Prospects (Hardcover)
John Voris
R684 Discovery Miles 6 840 Ships in 10 - 15 working days
Built to Fail - The Inside Story of Blockbuster's Inevitable Bust (Hardcover): Alan Payne Built to Fail - The Inside Story of Blockbuster's Inevitable Bust (Hardcover)
Alan Payne
R661 Discovery Miles 6 610 Ships in 12 - 19 working days
Facebook Marketing Tips - Zero Cost Facebook Marketing Plan for Small Business (Hardcover): Tim Shek Facebook Marketing Tips - Zero Cost Facebook Marketing Plan for Small Business (Hardcover)
Tim Shek
R890 Discovery Miles 8 900 Ships in 10 - 15 working days
Swing Trading - Simplified - The Fundamentals, Psychology, Trading Tools, Risk Control, Money Management, And Proven Strategies... Swing Trading - Simplified - The Fundamentals, Psychology, Trading Tools, Risk Control, Money Management, And Proven Strategies (Stock Market Investing for Beginners) (Hardcover)
Mark Lowe
R620 R564 Discovery Miles 5 640 Save R56 (9%) Ships in 10 - 15 working days
The Practice of Market Research - From Data to Insight (Paperback, 5th edition): Yvonne McGivern The Practice of Market Research - From Data to Insight (Paperback, 5th edition)
Yvonne McGivern
R2,017 Discovery Miles 20 170 Ships in 12 - 19 working days

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process - from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The 'Industry Insights' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, University of Kent Marketing research clearly explained as a professional practice - with practical advice on issues to consider and ways forward - and as an academic discipline with methodological and theoretical concerns. Dr Philippa Ward, Reader in Services Marketing, University of Gloucestershire About the author: Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and Social Research Practice. Pearson, the world's learning company.

Email Marketing - A Step-by-Step System to Build Passive Income Using Email Marketing (Hardcover): Tim Shek Email Marketing - A Step-by-Step System to Build Passive Income Using Email Marketing (Hardcover)
Tim Shek
R894 Discovery Miles 8 940 Ships in 10 - 15 working days
From Ball Girl to CMO (Hardcover): Melissa M Proctor From Ball Girl to CMO (Hardcover)
Melissa M Proctor
R606 R550 Discovery Miles 5 500 Save R56 (9%) Ships in 10 - 15 working days
Billion Dollar Sales Secrets - Superstar Selling Tips For All Seasons (Hardcover): Joe Paranteau Billion Dollar Sales Secrets - Superstar Selling Tips For All Seasons (Hardcover)
Joe Paranteau; Cover design or artwork by George Stevens; Edited by Andy Earle
R803 R703 Discovery Miles 7 030 Save R100 (12%) Ships in 10 - 15 working days
Work From Home - 50 Ways to Make Money Online Analyzed (Hardcover): Michael Ezeanaka Work From Home - 50 Ways to Make Money Online Analyzed (Hardcover)
Michael Ezeanaka
R1,051 Discovery Miles 10 510 Ships in 10 - 15 working days
Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover): Clemett Lauren Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover)
Clemett Lauren; Edited by Rodney Miles
R868 R757 Discovery Miles 7 570 Save R111 (13%) Ships in 10 - 15 working days
Beyond Se Habla Espanol - How Lawyers Win the Hispanic Market (Hardcover): Liel Levy, Natalie Fragkouli Beyond Se Habla Espanol - How Lawyers Win the Hispanic Market (Hardcover)
Liel Levy, Natalie Fragkouli
R770 R686 Discovery Miles 6 860 Save R84 (11%) Ships in 10 - 15 working days
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (Hardcover): Nedra Bahri-Ammari Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (Hardcover)
Nedra Bahri-Ammari
R6,732 Discovery Miles 67 320 Ships in 10 - 15 working days

The federation of an online community around the brand is considered one of the priorities of many brands to improve their presence on the Internet. In the era of Web 2.0, communication strategies become multichannel, it is for companies to deploy a strong online presence to stand out from the competition and strengthen its position. The creation of content (videos, articles, images) has become a new way to promote the brand and create a close relationship with the customer and build loyalty. However, the advent of web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customers use these online platforms not only to learn about and obtain credible product information, but also to share their opinions. Indeed, community sites offer the opportunity to the user to interact directly with the brand and with other users. This book provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. The transition from CRM to CVM and the importance of social networks to build loyalty in the web 4.0 era.

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