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Books > Business & Economics > Business & management > Sales & marketing
This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner.
The goal for this book is that it finds its way to anyone wanting to succeed. You will learn these lessons one way or another, but the question is are you going to learn it The Hard Way or the easy way; the easy way is by reading The Hard Way. This book explains life lessons and universal laws that you need to be successful. This a collection of stories and the lessons Brad Lea has learned to help him build an incredible life and ultimately it is his bible on how to do sales, business, and life.
Learn more about Brad by subscribing to his YouTube channel at BRADLEA.TV or checking out his website at Bradlea.com. This book is intended to change your life- let it happen and remember to always keep it real.
In recent times, the advent of new technologies, the concerns about
sustainability, and the new tastes of the youngest generations of
luxury consumers have affected the traditional dynamics of the
luxury goods markets. These emerging issues have caused significant
changes in the marketing of luxury goods. Sustainable development
is not a new practice in the luxury market but is of increasing
importance. The real challenge is for luxury companies to overcome
the residual corporate social responsibility perspective to embrace
a real integration of environmental, ethical, and social concerns
into the corporate strategy. Integrated output and sustainable
processes, the introduction of non-financial reporting as
operational practice, and a new orientation to circular economy
practices are emerging issues that still today request for a deeper
exploration both on the academic and managerial point of view.
Digitalization is another relevant issue that is reshaping the
business model of luxury companies. Big data, blockchain,
omnichannel experience, and digital customer experience represent
the main digital challenges that luxury brand companies are facing
nowadays. Luxury brands must keep up with these digital demands and
sustainability concerns to maintain their position in the global
market. Developing Successful Global Strategies for Marketing
Luxury Brands upgrades the most relevant theoretical frameworks and
empirical research about the marketing of luxury goods. This book
is focused on contemporary issues affecting luxury industries such
as digital transformation (blockchain, big data, analytics,
innovation processes), sustainable development, changes in luxury
consumers' behavior, integration between physical and online
channels, and the development of social media marketing strategies.
Chapters will cover areas of marketing, management, buyer behavior,
and international business, creating a multidisciplinary approach
for this book. This book is ideal for scholars, local government
agencies and public bodies, managers, luxury business owners, along
with practitioners, stakeholders, researchers, academicians, and
students who are interested in emerging issues affecting the luxury
market, such as sustainability and digital transformation.
Tourism is facing a new paradigm that has been brought on by the
introduction of experiences in the development, management, and
promotion of tourism. Associating experiences to tourism
destination and products allows tourists to relate to their
vacations differently and helps to fuel a destination's
competitiveness and compliance with new needs and motivations that
are being driven by the tourists. When properly design, managed,
and developed, tourism experiences can contribute to the
destination's overall sustainability by maximining tourism's
positive impacts and fostering their spillover to local
communities. Planning and Managing the Experience Economy in
Tourism is an essential reference book that seeks to advance
research on tourism experience as well as investigate how tourism
experiences can create and increase tourism competitiveness. The
book explores how the experience concept has evolved in the last
decade, alongside the needs and motivations of consumers, and how
it can be conceptualized, designed, managed, and implemented both
at the tourism firm and destination levels. Delving further into
concepts like creative tourism, destination attributes, and smart
experiences, this book serves as a dynamic resource for travel
agencies, tourism managers, tourism professionals, marketers,
destination managers, government officials, policymakers,
academicians, students, tourism officials, planners, and
researchers.
Case Studies in the Beer Sector investigates managerial and
marketing dynamics in the beer sector. It explores the relevance of
consumer science and its use as a tool for marketing strategies,
putting special focus on small craft breweries. The book provides a
variety of case studies from several countries to outline the
global context within which the beer industry is developing.
Real-life examples on how innovation and differentiation strategies
affect consumer perceptions of beer are included, along with the
relationship among breweries throughout the supply chain. Sections
cover business strategy, sustainability, and how breweries are
meeting the increasing demand for sustainable production processes.
While this book provides a thorough reference for scholars and
practitioners who work in the beer sector, it is also ideal for
those studying business, agriculture, food engineering, technology,
applied marketing and business strategy.
Case Studies on Food Experiences in Marketing, Retail, and Events
explores approaches for creating ideal food shopping and
consumption experiences, and the challenges food customers face
today. With a basis in literature review and theoretical
background, the book illustrates specific case studies on food
shopping experiences, food consumption experience in restaurants,
and food experience and events, as well as insights on the
methodological tools adopted throughout. Topics include food and
food service design, the creation of customer loyalty through
experiences, communication strategies like food promotion and event
management, and defining product positioning in a competitive
environment. This book is an excellent resource for industry
professionals in the food and beverage sectors, including those who
work in marketing, communication, hospitality, and management, as
well as students studying business management, tourism management,
event management, applied marketing, and consumer behavior.
As a rising superpower and economy, China and the Chinese society
have attracted the attention of the world. However, because of the
language and cultural barrier, it is difficult for foreign
academics and the foreign public to grasp what is happening within
Chinese society. This is particularly the case if a foreign
audience wishes to understand the Chinese public and how social
justice plays out in China. Cases on Social Justice in China and
Perspectives on Chinese Brands proposes an objective view of the
effect that social justice and online public debates had on brands
by describing and reporting the real situation in China where
brands faced a public outcry after a controversial event and by
considering how the brands were affected. Covering key topics such
as brand activity, social media, boycotts, vulgar marketing, and
salary disputes, this reference work is ideal for government
officials, policymakers, researchers, scholars, academicians,
practitioners, instructors, and students.
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