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Books > Business & Economics > Business & management > Sales & marketing

Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold... Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold Calling, Social Selling, and Email Volume 3 (Hardcover)
Phil Wall
R601 R539 Discovery Miles 5 390 Save R62 (10%) Ships in 10 - 15 working days
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 1 (Hardcover): Information R... Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 1 (Hardcover)
Information R Management Association
R14,888 Discovery Miles 148 880 Ships in 10 - 15 working days
Planning and Managing the Experience Economy in Tourism (Hardcover): Rui Augusto Da Costa, Filipa Brandao, Zelia Breda, Carlos... Planning and Managing the Experience Economy in Tourism (Hardcover)
Rui Augusto Da Costa, Filipa Brandao, Zelia Breda, Carlos Costa
R5,784 Discovery Miles 57 840 Ships in 10 - 15 working days

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Make Money Online - How to Make Money Online Fast, With or Without Initial Investment. Create Passive Income or New Income... Make Money Online - How to Make Money Online Fast, With or Without Initial Investment. Create Passive Income or New Income Streams from Home! (Hardcover)
Robert S Parker
R575 R524 Discovery Miles 5 240 Save R51 (9%) Ships in 10 - 15 working days
The Digital Pivot - Secrets of Online Marketing (Hardcover): Eric Schwartzman The Digital Pivot - Secrets of Online Marketing (Hardcover)
Eric Schwartzman; Foreword by Pogue
R697 Discovery Miles 6 970 Ships in 12 - 19 working days
Actionable Gamification - Beyond Points, Badges, and Leaderboards (Hardcover): Yu-Kai Chou Actionable Gamification - Beyond Points, Badges, and Leaderboards (Hardcover)
Yu-Kai Chou
R1,165 R999 Discovery Miles 9 990 Save R166 (14%) Ships in 10 - 15 working days
Midsize - The Truths and Strategies of Marketing in Midsize Firms (Hardcover): Julia Fitzgerald Midsize - The Truths and Strategies of Marketing in Midsize Firms (Hardcover)
Julia Fitzgerald
R695 Discovery Miles 6 950 Ships in 10 - 15 working days
Case Studies in the Beer Sector (Paperback): Roberta Capitello, Natalia Maehle Case Studies in the Beer Sector (Paperback)
Roberta Capitello, Natalia Maehle
R4,234 Discovery Miles 42 340 Ships in 12 - 19 working days

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.

Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover): Clemett Lauren Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover)
Clemett Lauren; Edited by Rodney Miles
R868 R757 Discovery Miles 7 570 Save R111 (13%) Ships in 10 - 15 working days
Lean Startup - How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers (Hardcover): James Edge Lean Startup - How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers (Hardcover)
James Edge
R715 R631 Discovery Miles 6 310 Save R84 (12%) Ships in 10 - 15 working days
Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback): Susanne Doppler, Adrienne Steffen Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback)
Susanne Doppler, Adrienne Steffen
R4,215 Discovery Miles 42 150 Ships in 12 - 19 working days

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.

Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold... Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold Calling, Social Selling, and Email Volume 2 (Hardcover)
Phil Wall
R603 R541 Discovery Miles 5 410 Save R62 (10%) Ships in 10 - 15 working days
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2 (Hardcover): Mohammad Nabil... Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2 (Hardcover)
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
R6,686 Discovery Miles 66 860 Ships in 10 - 15 working days
Strategic Marketing Management - The Framework, 10th Edition (Hardcover): Alexander Chernev Strategic Marketing Management - The Framework, 10th Edition (Hardcover)
Alexander Chernev
R2,261 Discovery Miles 22 610 Ships in 12 - 19 working days
The Sales Minute - 101 Tips for Retail Salespeople (Hardcover): Peter Smith The Sales Minute - 101 Tips for Retail Salespeople (Hardcover)
Peter Smith
R786 Discovery Miles 7 860 Ships in 10 - 15 working days
The Psychology & Pathology of BigTech - Technology is now the dominant parasite and the psychological pathology that has... The Psychology & Pathology of BigTech - Technology is now the dominant parasite and the psychological pathology that has reduced you & your business to dope on a rope (Large print, Hardcover, Large type / large print edition)
Tom Pickering
R1,267 Discovery Miles 12 670 Ships in 10 - 15 working days
Selling to Serve - Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible... Selling to Serve - Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Hardcover)
James Ashford; Foreword by Paul Dunn
R1,093 Discovery Miles 10 930 Ships in 10 - 15 working days
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 (Hardcover): Mohammad Nabil... Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 (Hardcover)
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
R6,667 Discovery Miles 66 670 Ships in 10 - 15 working days
Princess Smile (Hardcover): Adele Royce Princess Smile (Hardcover)
Adele Royce
R654 Discovery Miles 6 540 Ships in 12 - 19 working days
Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold... Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold Calling, Social Selling, and Email Volume 1 (Hardcover)
Phil Wall
R604 R542 Discovery Miles 5 420 Save R62 (10%) Ships in 10 - 15 working days
The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 8th edition): Richard Perloff The Dynamics of Persuasion - Communication and Attitudes in the Twenty-First Century (Paperback, 8th edition)
Richard Perloff
R2,913 Discovery Miles 29 130 Ships in 12 - 19 working days

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion's role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

The Art of Public Speaking (Hardcover): Dale Carnegie The Art of Public Speaking (Hardcover)
Dale Carnegie
R902 Discovery Miles 9 020 Ships in 12 - 19 working days
Digital Marketing - Communicating, Selling and Connecting (Hardcover): Charles F. Hofacker Digital Marketing - Communicating, Selling and Connecting (Hardcover)
Charles F. Hofacker
R3,657 Discovery Miles 36 570 Ships in 12 - 19 working days

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Niche, Please! - How to Narrow Your Focus and Grow Your Small Business with Social Media (Hardcover): Skyler Irvine Niche, Please! - How to Narrow Your Focus and Grow Your Small Business with Social Media (Hardcover)
Skyler Irvine
R688 R615 Discovery Miles 6 150 Save R73 (11%) Ships in 10 - 15 working days
The Priority Sale - How to Connect Your Real Impact to Your Prospects' Top Priorities (Hardcover): Bryan Gray, Jesse Laffen The Priority Sale - How to Connect Your Real Impact to Your Prospects' Top Priorities (Hardcover)
Bryan Gray, Jesse Laffen
R773 Discovery Miles 7 730 Ships in 12 - 19 working days
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