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Books > Business & Economics > Business & management > Sales & marketing

Lights! Camera! Action! - Business Operational Excellence Through the Lens of Live Theatre (Hardcover): Marc Haine Lights! Camera! Action! - Business Operational Excellence Through the Lens of Live Theatre (Hardcover)
Marc Haine; Foreword by Andrew Lacanienta
R877 R760 Discovery Miles 7 600 Save R117 (13%) Ships in 10 - 15 working days
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 2 (Hardcover): Information R... Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 2 (Hardcover)
Information R Management Association
R14,879 Discovery Miles 148 790 Ships in 10 - 15 working days
Lean Startup - How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers (Hardcover): James Edge Lean Startup - How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers (Hardcover)
James Edge
R715 R631 Discovery Miles 6 310 Save R84 (12%) Ships in 10 - 15 working days
Social Media Marketing 2019 - The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and... Social Media Marketing 2019 - The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Business Using Facebook, Youtube, Twitter and Instagram (Hardcover)
Gary Clyne
R538 R498 Discovery Miles 4 980 Save R40 (7%) Ships in 10 - 15 working days
Princess Smile (Hardcover): Adele Royce Princess Smile (Hardcover)
Adele Royce
R654 Discovery Miles 6 540 Ships in 12 - 19 working days
The Hard Way (Hardcover): Brad Lea The Hard Way (Hardcover)
Brad Lea
R627 R570 Discovery Miles 5 700 Save R57 (9%) Ships in 10 - 15 working days

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner.

The goal for this book is that it finds its way to anyone wanting to succeed. You will learn these lessons one way or another, but the question is are you going to learn it The Hard Way or the easy way; the easy way is by reading The Hard Way. This book explains life lessons and universal laws that you need to be successful. This a collection of stories and the lessons Brad Lea has learned to help him build an incredible life and ultimately it is his bible on how to do sales, business, and life.

Learn more about Brad by subscribing to his YouTube channel at BRADLEA.TV or checking out his website at Bradlea.com. This book is intended to change your life- let it happen and remember to always keep it real.

Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold... Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold Calling, Social Selling, and Email Volume 2 (Hardcover)
Phil Wall
R603 R541 Discovery Miles 5 410 Save R62 (10%) Ships in 10 - 15 working days
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2 (Hardcover): Mohammad Nabil... Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 2 (Hardcover)
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
R6,686 Discovery Miles 66 860 Ships in 10 - 15 working days
Why can't we stop! - How to avoid menticide: the 2020's cause of acting & thinking recklessly (Hardcover): Tom... Why can't we stop! - How to avoid menticide: the 2020's cause of acting & thinking recklessly (Hardcover)
Tom Pickering
R1,207 R1,014 Discovery Miles 10 140 Save R193 (16%) Ships in 10 - 15 working days
Developing Successful Global Strategies for Marketing Luxury Brands (Hardcover): Fabrizio Mosca, Cecilia Casalegno, Rosalia... Developing Successful Global Strategies for Marketing Luxury Brands (Hardcover)
Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
R6,692 Discovery Miles 66 920 Ships in 10 - 15 working days

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 (Hardcover): Mohammad Nabil... Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 (Hardcover)
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
R6,667 Discovery Miles 66 670 Ships in 10 - 15 working days
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 1 (Hardcover): Information R... Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 1 (Hardcover)
Information R Management Association
R14,888 Discovery Miles 148 880 Ships in 10 - 15 working days
Planning and Managing the Experience Economy in Tourism (Hardcover): Rui Augusto Da Costa, Filipa Brandao, Zelia Breda, Carlos... Planning and Managing the Experience Economy in Tourism (Hardcover)
Rui Augusto Da Costa, Filipa Brandao, Zelia Breda, Carlos Costa
R5,784 Discovery Miles 57 840 Ships in 10 - 15 working days

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

The Digital Pivot - Secrets of Online Marketing (Hardcover): Eric Schwartzman The Digital Pivot - Secrets of Online Marketing (Hardcover)
Eric Schwartzman; Foreword by Pogue
R697 Discovery Miles 6 970 Ships in 12 - 19 working days
Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold... Prospecting - Increase Your Income and Learn How to Always Have a Full Pipeline of People Wanting to Buy from You Using Cold Calling, Social Selling, and Email Volume 1 (Hardcover)
Phil Wall
R604 R542 Discovery Miles 5 420 Save R62 (10%) Ships in 10 - 15 working days
Midsize - The Truths and Strategies of Marketing in Midsize Firms (Hardcover): Julia Fitzgerald Midsize - The Truths and Strategies of Marketing in Midsize Firms (Hardcover)
Julia Fitzgerald
R695 Discovery Miles 6 950 Ships in 10 - 15 working days
Case Studies in the Beer Sector (Paperback): Roberta Capitello, Natalia Maehle Case Studies in the Beer Sector (Paperback)
Roberta Capitello, Natalia Maehle
R4,234 Discovery Miles 42 340 Ships in 12 - 19 working days

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.

Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover): Clemett Lauren Finding Your Brand True North - How To Lead With Purpose, Direction And Meaning (Hardcover)
Clemett Lauren; Edited by Rodney Miles
R868 R757 Discovery Miles 7 570 Save R111 (13%) Ships in 10 - 15 working days
SEO Mastery - Learn Advanced Search Engine Optimization Marketing Secrets, For Optimal Growth! Best Beginners Guide About SEO... SEO Mastery - Learn Advanced Search Engine Optimization Marketing Secrets, For Optimal Growth! Best Beginners Guide About SEO For Keeping your Business Ahead in The Modern Age! (Hardcover)
Graham Fisher
R542 Discovery Miles 5 420 Ships in 10 - 15 working days
Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback): Susanne Doppler, Adrienne Steffen Case Studies on Food Experiences in Marketing, Retail, and Events (Paperback)
Susanne Doppler, Adrienne Steffen
R4,215 Discovery Miles 42 150 Ships in 12 - 19 working days

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.

Cases on Social Justice in China and Perspectives on Chinese Brands (Hardcover): Youssef El Haoussine, Lulu Wang Cases on Social Justice in China and Perspectives on Chinese Brands (Hardcover)
Youssef El Haoussine, Lulu Wang
R5,830 Discovery Miles 58 300 Ships in 10 - 15 working days

As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

The Right Way of Death - Restoring the American Funeral Business to Its True Calling (Hardcover): Eric Layer The Right Way of Death - Restoring the American Funeral Business to Its True Calling (Hardcover)
Eric Layer
R941 Discovery Miles 9 410 Ships in 12 - 19 working days
The Sales Minute - 101 Tips for Retail Salespeople (Hardcover): Peter Smith The Sales Minute - 101 Tips for Retail Salespeople (Hardcover)
Peter Smith
R786 Discovery Miles 7 860 Ships in 10 - 15 working days
The Psychology & Pathology of BigTech - Technology is now the dominant parasite and the psychological pathology that has... The Psychology & Pathology of BigTech - Technology is now the dominant parasite and the psychological pathology that has reduced you & your business to dope on a rope (Large print, Hardcover, Large type / large print edition)
Tom Pickering
R1,267 Discovery Miles 12 670 Ships in 10 - 15 working days
Selling to Serve - Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible... Selling to Serve - Sell Your Accounting & Bookkeeping Services with Unshakeable Confidence for More Than You Thought Possible (Hardcover)
James Ashford; Foreword by Paul Dunn
R1,093 Discovery Miles 10 930 Ships in 10 - 15 working days
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