0
Your cart

Your cart is empty

Browse All Departments
Price
  • R0 - R50 (1)
  • R50 - R100 (10)
  • R100 - R250 (2,027)
  • R250 - R500 (7,718)
  • R500+ (26,626)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing

Marketing Value Chain (Paperback): K.M. Makhitha Marketing Value Chain (Paperback)
K.M. Makhitha
R385 R339 Discovery Miles 3 390 Save R46 (12%) In Stock

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Strategic Marketing - Creating Competitive Advantage (Paperback, 3rd Revised edition): Douglas West, John Ford, Essam Ibrahim Strategic Marketing - Creating Competitive Advantage (Paperback, 3rd Revised edition)
Douglas West, John Ford, Essam Ibrahim
R648 R599 Discovery Miles 5 990 Save R49 (8%) Ships in 7 - 11 working days

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues

e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul e-Marketing in the South African context (Paperback)
C. Bothma, M. Gopaul
R613 R490 Discovery Miles 4 900 Save R123 (20%) Ships in 4 - 8 working days

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Product and Price Management (Paperback): C.H. Botha, R. Machado Product and Price Management (Paperback)
C.H. Botha, R. Machado
R566 R499 Discovery Miles 4 990 Save R67 (12%) Ships in 4 - 8 working days

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky Personal Selling (Paperback, 5th Edition)
M C Cant, A Drotsky
R382 R337 Discovery Miles 3 370 Save R45 (12%) Ships in 4 - 8 working days

The pandemic that hit the world in 2020 has brought about many changes around the world. This has led to numerous changes in the world of business and new trends have emerged in the world of sales. Artificial intelligence became more prominent, the impact of videos increased and automation of sales processes became the order of the day.

One of the more noticeable sales trends that emerged in the past years is creativity. The business world changed and salespeople had to work harder to meet targets. This also led to more intense competition, which in turn, resulted in more innovative ways of doing business. Salespeople were forced to work smarter and not harder during these trying times. One of the cyber-age strategies focused on was the use of the Internet to drive sales. This, however, quickly became annoying to customers. To prevent this type of strategy from becoming an also-ran, it needs to be adjusted and adapted to be one step ahead. Creativity is called for in sales – not silliness!

It is clear that customer expectations of personal selling are constantly changing and that businesses must adapt to these changes. The days are gone where a business can tell customers what they want to hear; or will close a deal fast; or talk a lot to influence customers. Customers expect businesses to change the way they approach them.

In this edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.

Marketing - An Introduction (Afrikaans, Paperback, 3rd Edition): Michael Cant Marketing - An Introduction (Afrikaans, Paperback, 3rd Edition)
Michael Cant
R452 R398 Discovery Miles 3 980 Save R54 (12%) In Stock

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing.

Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.

Retail Management - A South African Perspective (Paperback, 2nd Edition): N. Terblanche Retail Management - A South African Perspective (Paperback, 2nd Edition)
N. Terblanche 2
R529 R489 Discovery Miles 4 890 Save R40 (8%) Ships in 7 - 11 working days
Marketing management (Paperback, 6th ed): J.W. Strydom, C.J. Jooste, P.J. du Plessis Marketing management (Paperback, 6th ed)
J.W. Strydom, C.J. Jooste, P.J. du Plessis
R755 R664 Discovery Miles 6 640 Save R91 (12%) Ships in 4 - 8 working days

Marketing Management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour. It includes new chapters on international marketing, marketing communication, cyber-marketing, and marketing planning, implementation and control. Marketing Management has been widely prescribed for many years. This edition - containing the most recent research on various marketing topics - is sure to remain the market leader.

Channel Management (Paperback, 2nd ed): J. Wiid Channel Management (Paperback, 2nd ed)
J. Wiid 2
R364 R321 Discovery Miles 3 210 Save R43 (12%) Ships in 4 - 8 working days

This revised and updated second edition of Channel Management (previously titled Distribution Management) focuses on the basics of product distribution as part of the marketing mix and explains the choices and strategies involved in choosing distribution channels.

Channel Management 2e clearly describes how distribution strategies need to coordinate the activities and aims of the producer or manufacturer and various intermediaries in order to bring products and services to buyers at the right time, at the right place and in the right quantity.

Fundamentals of branding (Paperback): M. du Toit, C. Erdis Fundamentals of branding (Paperback)
M. du Toit, C. Erdis 1
R342 R301 Discovery Miles 3 010 Save R41 (12%) Ships in 4 - 8 working days

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

Customer service (Paperback, 2nd ed): R. Machado Customer service (Paperback, 2nd ed)
R. Machado 2
R453 R99 Discovery Miles 990 Save R354 (78%) In Stock

In today's globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor's customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business.

Advertising and sales promotion (Paperback): Ludi Koekemoer Advertising and sales promotion (Paperback)
Ludi Koekemoer
R513 R452 Discovery Miles 4 520 Save R61 (12%) Ships in 4 - 8 working days

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age.

Selling Products Online - A Practical 10-Step Guide For E-Commerce Entrepreneurs In South Africa (Paperback): Heavy Chef Selling Products Online - A Practical 10-Step Guide For E-Commerce Entrepreneurs In South Africa (Paperback)
Heavy Chef
R299 R234 Discovery Miles 2 340 Save R65 (22%) Ships in 5 - 10 working days

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

It is designed to support you on every step of your e-commerce journey and will show you how to:

  • Find your customers.
  • Set up your e-commerce store.
  • Take online payments.
  • Sell on existing platforms.
  • Attract more customers.
  • Fulfil online orders.
  • Manage stock.
  • Serve your customers.
  • Make a profit.
  • Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them.

Go on. Tuck in

Business-to-Business Marketing (2nd ed): K.M. Makhitha, M C Cant Business-to-Business Marketing (2nd ed)
K.M. Makhitha, M C Cant
R445 R392 Discovery Miles 3 920 Save R53 (12%) Ships in 4 - 8 working days

Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Genius - How To Take Smart Ideas Global (Paperback): Bruce Whitfield Genius - How To Take Smart Ideas Global (Paperback)
Bruce Whitfield 1
R350 R301 Discovery Miles 3 010 Save R49 (14%) Ships in 5 - 10 working days

South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe.

Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.

Genius examines what it takes to thrive in an increasingly complex, fast-paced and divisive global environment. These are lessons for anyone looking to succeed anywhere against the odds.

Brandalism - Building Brands By Vandalizing The Status Quo (Paperback): Mike Sharman Brandalism - Building Brands By Vandalizing The Status Quo (Paperback)
Mike Sharman; Foreword by Bruce Whitfield
R310 R248 Discovery Miles 2 480 Save R62 (20%) Ships in 5 - 10 working days

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.

The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

Life is short. Play naked!

The Social Anxiety Workbook for Work, Public & Social Life - Strategies to Decrease Shyness and Increase Confidence in Any... The Social Anxiety Workbook for Work, Public & Social Life - Strategies to Decrease Shyness and Increase Confidence in Any Situation (Paperback)
David Shanley
R537 R449 Discovery Miles 4 490 Save R88 (16%) Ships in 10 - 15 working days
Marketing Tourism in South Africa (Paperback, 6th Revised edition): Richard George Marketing Tourism in South Africa (Paperback, 6th Revised edition)
Richard George
R549 R508 Discovery Miles 5 080 Save R41 (7%) Ships in 7 - 11 working days

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

Marketing: A Global Perspective (Paperback): Bronis Verhage Marketing: A Global Perspective (Paperback)
Bronis Verhage
R1,070 R974 Discovery Miles 9 740 Save R96 (9%) Ships in 10 - 15 working days

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies. This attractively-illustrated, full-colour edition includes a range of case vignettes assessing small and medium-sized enterprises and large global corporations such as L'Oreal, Philips and Google, encompassing the entire field of marketing, including services marketing, B2B and green marketing.

Principles of Marketing: Horizon Edition (Paperback, 14th edition): Philip Kotler, Gary Armstrong Principles of Marketing: Horizon Edition (Paperback, 14th edition)
Philip Kotler, Gary Armstrong
R464 Discovery Miles 4 640 Ships in 12 - 17 working days
Corporate Caffeine - Boosting B2b Growth Through Sales and Marketing Alignment (Paperback): Dacia Coffey Corporate Caffeine - Boosting B2b Growth Through Sales and Marketing Alignment (Paperback)
Dacia Coffey
R361 R297 Discovery Miles 2 970 Save R64 (18%) Ships in 10 - 15 working days
Influence, New and Expanded UK - The Psychology of Persuasion (Paperback): Robert B. Cialdini Influence, New and Expanded UK - The Psychology of Persuasion (Paperback)
Robert B. Cialdini
R454 Discovery Miles 4 540 Ships in 12 - 17 working days

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

415 Action-Packed Neighbourhood Marketing Tips (Paperback, 2nd ed): Basil O'Hagan 415 Action-Packed Neighbourhood Marketing Tips (Paperback, 2nd ed)
Basil O'Hagan
R209 Discovery Miles 2 090 Ships in 4 - 8 working days

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood.

Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market.

Dynamics of Public Relations and Journalism - A Practical Guide and New Perspective for Media Studies (Paperback, 5th ed):... Dynamics of Public Relations and Journalism - A Practical Guide and New Perspective for Media Studies (Paperback, 5th ed)
Annette Clear, Maritha Pritchard, Marla Koonin
R469 R413 Discovery Miles 4 130 Save R56 (12%) In Stock

Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent. Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction

Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback): Neville Isdell, David... Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback)
Neville Isdell, David Beasley
R520 R406 Discovery Miles 4 060 Save R114 (22%) Ships in 5 - 10 working days

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Brand Management
H.B. Klopper, E. North Paperback  (1)
R789 R692 Discovery Miles 6 920
Sales Management
L. Erwee, M C Cant Paperback R350 R285 Discovery Miles 2 850
Marketing In Africa
K.M. Makhitha Paperback R453 R399 Discovery Miles 3 990
The Four Legs Of The Table
Raymond Ackerman, Denise Prichard Paperback R275 R236 Discovery Miles 2 360
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,071 Discovery Miles 10 710
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R1,875 Discovery Miles 18 750
International Marketing
Burgess, Bothma Paperback  (1)
R741 R683 Discovery Miles 6 830
Introduction To Consumer Behaviour
Pierre Joubert Paperback  (1)
R559 R492 Discovery Miles 4 920
How To Bridge Your Brand - The Masterful…
Jody J. Kolbee Paperback R349 R255 Discovery Miles 2 550
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R339 R299 Discovery Miles 2 990

 

Partners