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Books > Business & Economics > Business & management > Sales & marketing

Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover): Charles Marsh Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover)
Charles Marsh
R3,928 Discovery Miles 39 280 Ships in 12 - 17 working days

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Content Strategy - A How-to Guide (Paperback): Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz Content Strategy - A How-to Guide (Paperback)
Guiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz
R1,070 Discovery Miles 10 700 Ships in 9 - 15 working days

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

New Methods of Market Research and Analysis (Paperback): G. Scott Erickson New Methods of Market Research and Analysis (Paperback)
G. Scott Erickson
R1,112 Discovery Miles 11 120 Ships in 12 - 17 working days

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications. This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.

Vulnerable Workers - Health, Safety and Well-being (Paperback): Malcolm Sargeant Vulnerable Workers - Health, Safety and Well-being (Paperback)
Malcolm Sargeant; Maria Giovannone
R1,540 Discovery Miles 15 400 Ships in 12 - 17 working days

The leading academic authorities contributing to this book have been involved in major studies carried out for international organisations, individual governments, and national trades' union organisations; in Vulnerable Workers they consider the growth of job insecurity, the prevalence of flexible or temporary work, and the emergence of precarious forms of self-employment. They look at the new market economies of post-communist Eastern Europe and China, where economic development may occur at the expense of workers' lives and health; 'misclassification' by employers of workers as 'contractors', denying them access to rights; and the plight of migrant, transient and 'invisible' workers. The impact of supply chain business strategies on the most vulnerable workers; and on the complex relationships between levels of job security and the presence of different kinds of risks are similarly assessed. The contributors also propose responses to the challenges they highlight. The role of employee representatives is examined, together with the potential to enhance worker capability through organisational change. New legislative approaches, and changes to traditional compensation and social security systems are considered. Academics and researchers, policy makers, regulators, trades unionists and occupational health professionals - and wise employers - will all find a use for this book.

Explorations in Critical Studies of Advertising (Hardcover): James F. Hamilton, Robert Bodle, Ezequiel Korin Explorations in Critical Studies of Advertising (Hardcover)
James F. Hamilton, Robert Bodle, Ezequiel Korin
R4,220 Discovery Miles 42 200 Ships in 12 - 17 working days

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback): Peter Mead Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback)
Peter Mead
R246 R213 Discovery Miles 2 130 Save R33 (13%) Ships in 12 - 17 working days

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include: How to be a boss and a human being at the same time Why trust in your brand is so precious How to gain a share of both heads and hearts Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

Global Marketing - Fifth Edition (Paperback, 5th edition): Kate Gillespie, K. Scott Swan Global Marketing - Fifth Edition (Paperback, 5th edition)
Kate Gillespie, K. Scott Swan
R5,076 Discovery Miles 50 760 Ships in 9 - 15 working days

Written in a student-friendly style, making the book appropriate for use at undergraduate and postgraduate levels Provides real-life examples from a range of markets, including the often-overlooked markets of Africa, Latin America, and the Middle East Covers important but less frequently discussed topics, such as the rise of China's state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations Includes a chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace

Markets without Limits - Moral Virtues and Commercial Interests (Paperback, 2nd edition): Peter Jaworski, Jason F Brennan Markets without Limits - Moral Virtues and Commercial Interests (Paperback, 2nd edition)
Peter Jaworski, Jason F Brennan
R1,147 Discovery Miles 11 470 Ships in 9 - 15 working days

May you sell your spare kidney? May gay men pay surrogates to bear them children? Should we allow betting markets on terrorist attacks and natural disasters? May spouses pay each other to do the dishes, watch the kids, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? May you ever sell your vote? Most people-and many philosophers-shudder at these questions. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. In this expanded second edition of Markets without Limits, Jason Brennan and Peter M. Jaworski say it is now past time to give markets a fair hearing. The market does not, the authors claim, introduce wrongness where there was not any previously. Thus, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, Brennan and Jaworski claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell. Key Updates and Revisions to the Second Edition: Includes revised introductory chapters to further clarify what's at stake in the commodification debate. Provides easier-to-follow chapters on semiotic objections, stronger analyses of these objections, and more evidence of these objections' widespread pervasiveness. Offers cogent responses to several recent papers that have raised counterexamples to the authors' thesis. Includes new empirical evidence on the ways markets sometimes crowd in virtue and altruism. Analyzes the topics of blackmail and "associative" objections to markets. Includes new material on issues surrounding exploitation and coercion, selling citizenship, residency rights, and arguments about "dignity" as objections to markets.

Marketing communication: Fet level 4: Textbook (Paperback): N. du Plessis, K. Gerber Marketing communication: Fet level 4: Textbook (Paperback)
N. du Plessis, K. Gerber
R474 R418 Discovery Miles 4 180 Save R56 (12%) Ships in 5 - 10 working days
All-American Ads of the 60s (English, French, German, Hardcover, Multilingual edition): Steven Heller All-American Ads of the 60s (English, French, German, Hardcover, Multilingual edition)
Steven Heller; Edited by Jim Heimann
R1,049 R872 Discovery Miles 8 720 Save R177 (17%) Ships in 9 - 15 working days

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Pioneering African-American Women in the Advertising Business - Biographies of MAD Black WOMEN (Hardcover): Judy Davis Pioneering African-American Women in the Advertising Business - Biographies of MAD Black WOMEN (Hardcover)
Judy Davis
R4,360 Discovery Miles 43 600 Ships in 12 - 17 working days

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women's accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women's stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

Marketing Management (Paperback, 6th edition): Dawn Iacobucci Marketing Management (Paperback, 6th edition)
Dawn Iacobucci
R1,173 R1,053 Discovery Miles 10 530 Save R120 (10%) Ships in 10 - 15 working days

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

CustomerCentric Selling, Second Edition (Hardcover, 2nd edition): Michael Bosworth, John Holland, Frank Visgatis CustomerCentric Selling, Second Edition (Hardcover, 2nd edition)
Michael Bosworth, John Holland, Frank Visgatis
R1,018 R826 Discovery Miles 8 260 Save R192 (19%) Ships in 10 - 15 working days

The Web has changed the game for your customers-- and, therefore, for you. Now, "CustomerCentric" Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.

Your business and its people need to be "CustomerCentric"--willing and able to identify and serve customers' needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today's buyers no longer want or need to be sold in traditional ways.

"CustomerCentric Selling" gives you mastery of the crucial eight aspects of communicating with today's clients to achieve optimal results: Having conversations instead of making presentations Asking relevant questions instead of offering opinions Focusing on solutions and not only relationships Targeting businesspeople instead of gravitating toward users Relating product usage instead of relying on features Competing to win--not just to stay busy Closing on the buyer's timeline (instead of yours) Empowering buyers instead of trying to "sell" them

What's more, "CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization's resources. Perhaps you feel you don't have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics--and beyond--of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you'll learn how to make sure that each step your business takes is the right one.

Implicative Marketing - For a Sustainable Economy (Paperback): Florence Touze Implicative Marketing - For a Sustainable Economy (Paperback)
Florence Touze
R615 Discovery Miles 6 150 Ships in 9 - 15 working days

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today's marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

Principles and Practice of Impact Investing - A Catalytic Revolution (Hardcover): Veronica Vecchi, Luciano Balbo, Manuela... Principles and Practice of Impact Investing - A Catalytic Revolution (Hardcover)
Veronica Vecchi, Luciano Balbo, Manuela Brusoni, Stefano Caselli
R3,916 Discovery Miles 39 160 Ships in 12 - 17 working days

Impact investing is gaining global attention from society, governments and businesses. Increasingly, it is seen as a new paradigm to deal with the economic crisis and curtailed public budgets, an answer to the diversified needs of society. It now ranks high on the policy agenda of governments and international organizations, and private investors are searching for new investment opportunities to channel the liquidity available. This book is the first to look at impact investing as a "refocus" of venture capital to sustain the development of societal impact enterprises. Principles and Practice of Impact Investing collects chapters from international experts on the subject, discussing the foundations of the movement, analysing leading international cases and debating future trends in the field. It also includes interviews with some of the most influential stakeholders of impact investing across the world. The book is an inspirational and practical guide for actors and stakeholders to enable better understanding of impact investing. Taking an international perspective, the chapters primarily deal with mature economies, setting it apart from the existing literature focused on emerging countries. The book will be of interests to practitioners and executives, as well as researchers and MBA students.

Sustainable Luxury and Social Entrepreneurship Volume II - More Stories from the Pioneers (Hardcover): Miguel Angel Gardetti,... Sustainable Luxury and Social Entrepreneurship Volume II - More Stories from the Pioneers (Hardcover)
Miguel Angel Gardetti, Maria Eugenia Giron
R3,910 Discovery Miles 39 100 Ships in 12 - 17 working days

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

Post-Capitalist Society (Paperback, New Ed): Peter Drucker Post-Capitalist Society (Paperback, New Ed)
Peter Drucker
R1,442 Discovery Miles 14 420 Ships in 9 - 15 working days

"The basic economic resource - 'the means of production', to use the economist's term - is no longer capital, nor natural resources, nor 'labour'. it is an will be knowledge." With penetrating insight Peter Drucker describes the changes that are affecting politics, business and society itself. It is vital that we are aware of and understand these changes in order to benefit from the opportunities that the future has to offer.

All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition): Steven Heller All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition)
Steven Heller; Edited by Jim Heimann
R936 R758 Discovery Miles 7 580 Save R178 (19%) Ships in 9 - 15 working days

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

Inclusive and Sustainable Finance - Leadership, Ethics and Culture (Paperback): Atul K Shah Inclusive and Sustainable Finance - Leadership, Ethics and Culture (Paperback)
Atul K Shah
R1,121 Discovery Miles 11 210 Ships in 9 - 15 working days

Original, prescient and very different from most finance books which are highly technical and inaccessible, and also impersonal and exclusive/neoliberal. The book is informed by academic research and thinking, but not written in academic jargon and language. This research has significant global potential in reviving business education to embrace different cultural approaches to finance, long ignored by the mainstream. It helps retain timeless wisdoms and cultural values and reinvigorate social enterprise and sustainable business practices. This is a unique book, it is plural and inclusive, and at the same time, shows a solid understanding of the theory and practice of finance.

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Hardcover): Kotler Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Hardcover)
Kotler
R534 Discovery Miles 5 340 Ships in 12 - 17 working days

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing--and in business, generally--Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Finding Purpose - Environmental Stewardship as a Personal Calling (Hardcover): Andrew Hoffman Finding Purpose - Environmental Stewardship as a Personal Calling (Hardcover)
Andrew Hoffman; Foreword by J. Mackinnon
R3,176 Discovery Miles 31 760 Ships in 12 - 17 working days

Challenges us to think about our relationship with the environment, as individuals and as a speciesDraws together ideas from business, religion, academia and philosophyHighly accessible, and applicable to all, from students to CEOs

Intellectual Shamans, Wayfinders, Edgewalkers, and Systems Thinkers: Building a Future Where All Can Thrive - A special theme... Intellectual Shamans, Wayfinders, Edgewalkers, and Systems Thinkers: Building a Future Where All Can Thrive - A special theme issue of The Journal of Corporate Citizenship (Issue 62) (Paperback)
Sandra Waddock, Malcolm McIntosh, Judith Ann Neal, Edwina Pio, Chellie Spiller
R1,137 Discovery Miles 11 370 Ships in 12 - 17 working days

This special issue of the Journal of Corporate Citizenship honours the voice of the Changemaker, Wayfinder, Edgewalker, and Intellectual Shaman in particular. It is contended that we can all become Shamans, Wayfinders, and Edgewalkers, if we open up to the possibility that our work, whatever it is, is part of the healing process. With contributions from North America, Europe, Africa and Australasia, this issue addresses the ideas of corporate citizenship from perspectives entirely removed from the mainstream.

Frameworks for Market Strategy - European Edition (Paperback, European Ed): Noel Capon, Frank Go Frameworks for Market Strategy - European Edition (Paperback, European Ed)
Noel Capon, Frank Go
R3,077 Discovery Miles 30 770 Ships in 12 - 17 working days

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book's relevance for students outside the USA. Key features include: * A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy * Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms * Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities * Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities * Focus on globalization with a chapter on regional and international marketing * Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor's manual and a host of useful pedagogy - including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more - this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

The Italian Model of Management - A Selection of Case Studies (Hardcover): Luigi Serio The Italian Model of Management - A Selection of Case Studies (Hardcover)
Luigi Serio
R3,909 Discovery Miles 39 090 Ships in 12 - 17 working days

This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Development (ASFOR) competition in 2014. The cases are written by teachers across many of the members of ASFOR in Italy, leading business schools, corporate universities and academia. Knowledge gained by professionals often remains implicit and is rarely shared. By grouping together the award-winning case studies in this volume, readers can gain an important insight into how management is conducted in Italy. This collection shines a light on management practices across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate, and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to enlarge the Anglo-Saxon model and perspective of management, and to offer cross-cultural learning experiences, based on the distinction of a "Made in Italy" competitive advantage. Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

New Strategies in Higher Education Marketing (Paperback): James A. Burns, Thomas J. Hayes New Strategies in Higher Education Marketing (Paperback)
James A. Burns, Thomas J. Hayes
R1,466 Discovery Miles 14 660 Ships in 12 - 17 working days

With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

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