When Donald J. Trump announced his campaign for president in 2015, journalists, historians, and politicians alike attempted to compare his candidacy to that of Governor George C. Wallace. Like Trump, Wallace, who launched four presidential campaigns between 1964 and 1976, utilized rhetoric based in resentment, nationalism, and anger to sway and eventually captivate voters among America's white majority. Though separated by almost half a century, the campaigns of both Wallace and Trump broke new grounds for political partisanship and divisiveness. In Fear, Hate, and Victimhood: How George Wallace Wrote the Donald Trump Playbook, author Andrew E. Stoner conducts a deep analysis of the two candidates, their campaigns, and their speeches and activities, as well as their coverage by the media, through the lens of demagogic rhetoric. Though past work on Wallace argues conventional politics overcame the candidate, Stoner makes the case that Wallace may in fact be a prelude to the more successful Trump campaign. Stoner considers how ideas about "in-group" and "out-group" mentalities operate in politics, how anti-establishment views permeate much of the rhetoric in question, and how expressions of victimhood often paradoxically characterize the language of a leader praised for "telling it like it is." He also examines the role of political spectacle in each candidate's campaigns, exploring how media struggles to respond to-let alone document-demagogic rhetoric. Ultimately, the author suggests that the Trump presidency can be understood as an actualized version of the Wallace presidency that never was. Though vast differences exist, the demagogic positioning of both men provides a framework to dissect these times-and perhaps a valuable warning about what is possible in our highly digitized information society.

A foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest.In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly taken unilateral power to act; the internet and new media have blossomed; and globalization has raised challenges to the autonomy of nation states. In a new preface, Hauser shows how, in an era of shared, global crises, we understand publics, how public spheres form and function, and the possibilities for vernacular expressions of public opinion lie at the core of lived democracy. A foreword is provided by Phaedra C. Pezzullo, associate professor of communication at the University of Colorado Boulder.

Why do some people radiate energy when they speak while others fizzle out? How do some writers make us turn the page whilst others make us feel like closing the book? What makes some colleagues so memorable whilst others are instantly forgettable? One of the world's top speechwriters, Simon Lancaster, explains that the secret of brilliant communication is all down to making connections, connecting the personal to the universal, the past to the present, and the mundane to the meaningful; thereby bypassing logic and immediately accessing people's deepest instincts and emotions. How to Inspire! - Connecting Mind and Body - Connecting 'Me' and 'We' - Connecting Morality and Mundanity How to Influence! - Connecting Statement and Story - Connecting Past and Present - Connecting 'This' and 'That' How to Energise! - Connecting Rhythm and Reasoning - Connecting Serious and Silly - Connecting Stats and Symbols - Connecting Deeds and Dreams Connect! reveals this art of making immediate and indelible connections, blending cutting-edge neuroscience with ancient rhetoric and brain-training exercises to give you everything you need to become a brilliant communicator. Connect! is the definitive guide to making immediate and indelible connections with anyone, anytime, anywhere.