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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills
Featuring a balance of practical advice and sound instruction,
Speechwriting: A Rhetorical Guide provides readers with essential
knowledge to prepare and deliver well-constructed and
well-researched speeches appropriate for a variety of contexts. The
first part of the book discusses traditional rhetorical theory in a
way that is direct and easy for students to understand. The
chapters cover such topics as audience and the rhetorical canons of
invention, elocution or style, disposition or organization,
delivery, and memory. Chapters in the second part then apply the
rhetorical principles to four different types of speeches:
inaugural addresses, commencement addresses, a variety of
persuasive speeches, and a number of ceremonial ones. The text
includes excerpts from actual speeches, illustrative speechwriting
samples with commentary from a prospective speech writer, and a set
of exercises that encourage readers to think about how the sample
speech might be improved upon or modified if they were the one
writing it. Speechwriting connects rhetorical theory to modern
situations and settings to emphasize real-world application. The
text is an exemplary resource for courses in speech and writing as
found in departments of communication studies, English and
composition, political science, education, and any other discipline
in which people are frequently asked to speak or address an
audience.
Use the gigs you get to get the gigs you want. You spend a ton of
time building your personal brand to generate more speaking
opportunities. You write a blog, record podcasts, post on
Instagram, and upload to YouTube. You refine your speaking website,
work on that book, participate in Clubhouse, and comment on
LinkedIn. You share your expertise and insight freely. All of that
hard work might get you one gig. And, unfortunately, none of those
things will guarantee you the next gig. But what if you became a
referable speaker? In this ground-breaking guide to building a
speaking career, New York Times bestselling author Michael Port,
co-founder of Heroic Public Speaking, teams up with bestselling
author and world-renowned keynote speaker Andrew Davis to show you
the fastest, most practical way to increase your fee and generate
more leads. Discover precisely how event organizers select their
keynote speakers, what you can do to win them over, and even how to
set your fee. Port and Davis show you why you need to stop
investing in marketing yourself as a great speaker and start
investing in your speech. Because, unless you're famous, event
organizers won't buy you (or your personal brand). They'll buy your
speech, then your idea, then you in that order. You'll learn
exactly how 81 speakers built sustainable speaking revenues by
evaluating the three F+E+E Factors and 10 sub-factors-factors that
turn novice presenters into transformational keynote speakers. And
you'll evaluate how to make the most meaningful impact through 58
professional speaker case studies based on six years of industry
data. See how elegantly simple it is to make the leap from breakout
rooms to the keynote stage. You'll leave with an entirely new,
eye-opening, and refreshing understanding of how the speaking
business really works and how you can make an impact fast. Do you
have what it takes to become a referable speaker? You do. Go ahead,
take a look inside!
Quintilian, born in Spain about 35 CE, became a widely known and
highly successful teacher of rhetoric in Rome. "The Orator's
Education" ("Institutio Oratoria"), a comprehensive training
program in twelve books, draws on his own rich experience. It is a
work of enduring importance, not only for its insights on oratory,
but for the picture it paints of education and social attitudes in
the Roman world.
Quintilian offers both general and specific advice. He gives
guidelines for proper schooling (beginning with the young boy);
analyzes the structure of speeches; recommends devices that will
engage listeners and appeal to their emotions; reviews a wide range
of Greek and Latin authors of use to the orator; and counsels on
memory, delivery, and gestures.
Donald Russell's new five-volume Loeb Classical Library edition
of "The Orator's Education," which replaces an eighty-year-old
translation by H. E. Butler, provides a text and facing translation
fully up to date in light of current scholarship and well tuned to
today's taste. Russell also provides unusually rich explanatory
notes, which enable full appreciation of this central work in the
history of rhetoric.
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