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Books > Arts & Architecture > Performing arts > Theatre, drama

Captive Audience - Prison and Captivity in Contemporary Theatre (Hardcover): Thomas Fahy, Kimball King Captive Audience - Prison and Captivity in Contemporary Theatre (Hardcover)
Thomas Fahy, Kimball King
R1,187 Discovery Miles 11 870 Ships in 12 - 17 working days


Beginning with a brief essay by internationally renowned playwright Harold Pinter, Captive Audience examines the social, gendered, ethnic, and cultural problems of incarceration as explored through contemporary theatre. The original essays discuss a wide range of topics related to the intersection of theatre and prison, including Harold Pinter's screenplays for The Handmaid's Tale and The Trial, Theatrical Prison Projects, Marat/Sade, and themes of imprisonment in US Latino drama. This is the first collection on this increasingly popular and important topic.

Inclusive Character Analysis - Putting Theory into Practice for the 21st Century Theatre Classroom (Paperback): Jennifer... Inclusive Character Analysis - Putting Theory into Practice for the 21st Century Theatre Classroom (Paperback)
Jennifer Thomas, Robert J. Vrtis
R1,008 Discovery Miles 10 080 Ships in 9 - 15 working days

Inclusive Character Analysis foregrounds representations of race, gender, class, ability, and sexual orientation by blending script analysis with a variety of critical theories in order to create a more inclusive performance practice for the classroom and the stage. This book merges a traditional Stanislavski-based script analysis with multiple theoretical frameworks, such as gender theory, standpoint theory, and critical race theory, to give students in early level theatre courses foundational skills for analyzing a play, while also introducing them to contemporary thought about race, gender, and identity. Inclusive Character Analysis is a valuable resource for beginning acting courses, script analysis courses, the directing classroom, early design curriculum, dramaturgical explorations, the playwriting classroom, and introduction to performance studies classes. Additionally, the book offers a reader-style background on theoretical frames for performance faculty and practitioners who may need assistance to integrate non-performance centered theory into their classrooms.

A Galaxy of Things - The Power of Puppets and Masks in Star Wars and Beyond (Hardcover): Colette Searls A Galaxy of Things - The Power of Puppets and Masks in Star Wars and Beyond (Hardcover)
Colette Searls
R4,039 Discovery Miles 40 390 Ships in 12 - 17 working days

A Galaxy of Things explores the ways in which all puppets, masks, and makeup-prosthetic figures are "material characters," and uses Star Wars creatures, droids, and helmeted-characters to illustrate what makes the good ones not only compelling, but meaningful. The book begins with author Colette Searls' Star Wars thing aesthetic, described through a release-order overview of what creatures, droids and masked characters have brought to 45+ years of live-action Star Wars. Building on theories from the burgeoning field of puppetry and material performance, it sees these "material characters" as a group and describes three specific powers that they share - distance, distillation, and duality - using the ubiquitously recognizable Star Wars characters to illustrate them. The book describes Distance, Distillation, and Duality as material character powers, using characters like C-3PO and Jabba the Hutt to illustrate how all three work to generate meaning. An in-depth exploration of the original Empire Strikes Back Yoda and "Baby" Yoda (Grogu) reveals how these two puppets use those powers to transform their human companions: Luke Skywalker, and then Din Djarin. Searls provides an in-depth analysis of Darth Vader's mask trajectory across three trilogies (1977 - 2019), revealing its contribution as a "performing thing." Finally, the book presents problematic uses of material character powers by critiquing droids in service, and the historical use of racial stereotypes in characters like Jar Jar Binks, before offering a hopeful analysis of how early 2020s live-action Star Wars began centering the non-, semi-, and concealed human in redemptive ways. This is an accessible exploration for students and scholars of theatre, film, media studies and popular culture who want to better understand puppets, masks, and makeup-prosthetic characters. Its terms and concepts will be useful to scholarly explorations of non-, semi-, and concealed human portrayals for a range of other fields, including posthumanism, object-oriented ontology, ethnic studies, and material culture.

Pivotal Lines in Shakespeare and Others - Finding the Heart of the Play (Hardcover): Sidney Homan Pivotal Lines in Shakespeare and Others - Finding the Heart of the Play (Hardcover)
Sidney Homan
R4,050 Discovery Miles 40 500 Ships in 12 - 17 working days

Pivotal Lines in Shakespeare and Others defines a pivotal line as "a moment in the script that serves as a pathway into the larger play ... a magnet to which the rest of the play, scenes before and after, adheres." Homan offers his personal choices of such lines in five plays by Shakespeare and works by Beckett, Brecht, Pinter, Shepard, and Stoppard. Drawing on his own experience in the theatre as actor and director and on campus as a teacher and scholar, he pairs a Shakespearean play with one by a modern playwright as mirrors for each other. One reviewer calls his approach "ground-breaking." Another observes that his "experience with the particular plays he has chosen is invaluable" since it allows us to find "a wedge into such ironic texts." Academics and students alike will find this volume particularly useful in aiding their own discovery of a pivotal line or moment in the experience of reading about, watching, or performing in a play.

Popular Theatre - A Sourcebook (Hardcover): Joel Schechter Popular Theatre - A Sourcebook (Hardcover)
Joel Schechter
R3,928 Discovery Miles 39 280 Ships in 12 - 17 working days


Bertolt Brecht turned to cabaret; Ariane Mnouchkine went to the circus; Joan Littlewood wanted to open a palace of fun. These were a few of the directors who turned to popular theatre forms in the last century, and this sourcebook accounts for their attraction.
Popular theatre forms introduced in this sourcebook include cabaret, circus, puppetry, vaudeville, Indian jatra, political satire, and physical comedy. These entertainments are highly visual, itinerant, and readily understood by audiences. Popular Theatre: A Sourcebook follows them around the world, from the bunraku puppetry of Japan to the masked topeng theatre of Bali to South African political satire, the San Francisco Mime Troupe's comic melodramas, and a 'Fun Palace' proposed for London.
The book features essays from the archives of The Drama Review and other research. Contributions by Roland Barthes, Hovey Burgess, Marvin Carlson, John Emigh, Dario Fo, Ron Jenkins, Joan Littlewood, Brooks McNamara, Richard Schechner, and others, offer some of the most important, informative, and lively writing available on popular theatre. Introducing both Western and non-Western popular theatre practices, the sourcebook provides access to theatrical forms which have delighted audiences and attracted stage artists around the world.

World of Theatre 2003 Edition - An Account of the World's Theatre Seasons 1999-2000, 2000-2001 and 2001-2002 (Hardcover,... World of Theatre 2003 Edition - An Account of the World's Theatre Seasons 1999-2000, 2000-2001 and 2001-2002 (Hardcover, 2003)
Ian Herbert, Nicole Leclercq; Foreword by Andre-Louis Perinetti
R2,628 Discovery Miles 26 280 Ships in 12 - 17 working days


Getting By on the Minimum - The Lives of Working-Class Women (Paperback): Jennifer Johnson Getting By on the Minimum - The Lives of Working-Class Women (Paperback)
Jennifer Johnson
R1,273 Discovery Miles 12 730 Ships in 12 - 17 working days


Jennifer Johnson profiles the real-life stories if more than sixty women who have no college education, are married with kids, and ears an average of $16,000 per year, giving us an important window into a large, poorly understood segment of US society. Through the words of these women, Johnson captures the essence of women's working-class experience: from job stagnation, low self-esteem, and social isolation to camaraderie among co-workers, loyalty to one's roots, and even prise in a job well done. This compassionately told book offers a captivating an emotional study of the difference class makes in women's lives, as well as the problems, restrictions, and rewards to all women.

Nikolai Demidov - Becoming an Actor-Creator (Paperback): Andrei Malaev-Babel Nikolai Demidov - Becoming an Actor-Creator (Paperback)
Andrei Malaev-Babel; Nikolai Demidov
R1,422 Discovery Miles 14 220 Ships in 9 - 15 working days

At the time of his death, Stanislavsky considered Nikolai Demidov to be 'his only student, who understands the System'. Demidov's incredibly forward-thinking processes not only continued his teacher's pioneering work, but also solved the problems of an actor's creativity that Stanislavsky never conquered. Despite being one of the original teachers of the Stanislavski system, Demidov's name was little known either in his native Russia or the wider world until the turn of the 21st Century. Since then, his extensive works have been published in Russian but are yet to find their way to the English-speaking world. His sophisticated psychological techniques, stimulation of creativity, and methods of developing the actors themselves are now gaining increasing recognition.This book brings together Demidov's five volumes on actor training. Supplementary materials, including transcriptions of Demidov's classes, and notes and correspondence from the author make this the definitive collection on one of Russian theatre's most important figures.

Performing Religion on the Secular Stage (Hardcover): Sharon Aronson-Lehavi Performing Religion on the Secular Stage (Hardcover)
Sharon Aronson-Lehavi
R4,041 Discovery Miles 40 410 Ships in 12 - 17 working days

This book examines the relations between Western religion, secularism, and modern theatre and performance. Sharon Aronson-Lehavi posits that the ongoing cultural power of religious texts, icons, and ideas on the one hand and the artistic freedom enabled by secularism and avant-garde experimentalism on the other, has led theatre artists throughout the twentieth century to create a uniquely modern theatrical hybrid - theatre performances that simultaneously re-inscribe and grapple with religion and religious performativity. The book compares this phenomenon with medieval forms of religious theatre and offers deep and original analyses of significant contemporary works ranging from plays and performances by August Strindberg, Hugo Ball (Dada), Jerzy Grotowski, and Hanoch Levin, to those created by Adrienne Kennedy, Rina Yerushalmi, Deb Margolin, Milo Rau, and Sarah Ruhl. The book analyses a new and original historiography of a uniquely modern theatrical phenomenon, a study that is of high importance considering the reemergence of religion in contemporary culture and politics.

Dancing Motherhood (Hardcover): Ali Duffy Dancing Motherhood (Hardcover)
Ali Duffy
R4,048 Discovery Miles 40 480 Ships in 12 - 17 working days

Dancing Motherhood explores how unique factors about the dance profession impact mothers working in it. Ali Duffy introduces the book by laying a foundation of social and cultural histories and trends leading to the issues mothers in dance negotiate today. This study then reveals perspectives from mothers in dance working in areas such as performance choreography, dance education, writing, and advocacy though survey and interview data. Based on participant responses, recommendations for changes in policy, hiring, evaluation, and other work practices to better support working mothers in dance are outlined and discussed. Finally, essays from five working mothers in dance offers more intimate, personal stories and guidance geared to mothers, future mothers, and colleagues and supervisors of mothers in the dance field. By describing lived experiences and offering suggestions for improved working conditions and self-advocacy, this book initiates expanded discussion about women in dance and promotes change to positively impact dancing mothers, their employers, and the dance field.

Building Embodiment - Integrating Acting, Voice, and Movement to Illuminate Poetic Text (Hardcover): Baron Kelly, Karen... Building Embodiment - Integrating Acting, Voice, and Movement to Illuminate Poetic Text (Hardcover)
Baron Kelly, Karen Kopryanski
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

Building Embodiment: Integrating Acting, Voice, and Movement to Illuminate Poetic Text offers a collection of strategic and practical approaches to understanding, analyzing, and embodying a range of heightened text styles, including Greek Tragedy, Shakespeare, and Restoration/Comedy of Manners. These essays offer insights from celebrated teachers across the disciplines of acting, voice, and movement, and are designed to help actors find deeper vocal and physical connections to poetic text. Although each dramatic genre offers a unique set of challenges, Building Embodiment highlights instances where techniques can integrate and overlap, and illustrates how the synthesis of body, brain, and word results in a fuller sense of character experiencing for both the actor and the audience. This book bridges the gap between academic and professional application, and invites the student and professional actor into a deeper experience of character and story.

The Theatres of Moliere (Hardcover): Gerry McCarthy The Theatres of Moliere (Hardcover)
Gerry McCarthy
R3,468 Discovery Miles 34 680 Ships in 12 - 17 working days


Moliere's plays are the cornerstone of the French Classical dramatic repertoire. Adapted and exploited in his day by dramatists of the English Restoration, they are now again growing in popularity.
In this detailed and fascinating volume, Gerry McCarthy examines the practice and method of possibly the greatest actor-dramatist. From the rough farces of Moliere's days on the road to the creation of the diverse and spectacular court entertainments on his return to Paris, McCarthy sheds new light on the dramatic intelligence and theatrical understanding of Moliere's writing for the actor.
Drawing on Moliere's own brief discussions of performance and the contemporary evidence of his practice, this is a crucial addition to the debate on style and method in classical acting and on the staging of classical plays on the contemporary stage.

Plays and their Makers up to 1576 (Hardcover, 2nd edition): Glynne Wickham Plays and their Makers up to 1576 (Hardcover, 2nd edition)
Glynne Wickham
R6,873 Discovery Miles 68 730 Ships in 12 - 17 working days

This volume forms part of the 5 volume set "Early English Stages 1300-1660." This set examines the history of the development of dramatic spectacle and stage convention in England from the beginning of the fourteenth century to 1660.

Designing Presence - Entering Towards Vivencia (Paperback): Jorge Crecis, Bridget Lappin Designing Presence - Entering Towards Vivencia (Paperback)
Jorge Crecis, Bridget Lappin
R955 Discovery Miles 9 550 Ships in 9 - 15 working days

Designing Presence offers a unique insight into the training that has helped people around the world to cultivate more presence in both professional and personal settings. It explains the research behind the method of Towards Vivencia, shares stories of how it has been implemented and offers practical exercises to apply it in any context. Presence is something that is often talked about but is difficult to pin down. We have all experienced moments when we felt one with what we are doing and with our environment. However, this feeling is usually fleeting and we don't know when or how we will experience it again. Towards Vivencia is the first methodology of its kind to train performers to locate and replicate that specific state of consciousness associated with presence and peak performance. Based on over 20 years of experience, combined with research in anthropology, philosophy and the latest advances in neuroscience, Towards Vivencia enables performers to become fully engaged with their experience in order to operate at their highest possible level. This book aims to equip readers with the ability to actively design their experiences and create lasting changes not only in how they approach performance but also how they approach their everyday lives.

Fifty Contemporary Choreographers (Paperback, 3rd edition): Jo Butterworth, Lorna Sanders Fifty Contemporary Choreographers (Paperback, 3rd edition)
Jo Butterworth, Lorna Sanders
R922 Discovery Miles 9 220 Ships in 9 - 15 working days

Fifty Contemporary Choreographers is a unique and authoritative guide to the lives and work of prominent living contemporary choreographers; this third edition includes many new names in the field of choreography. Representing a wide range of dance genres and styles, each entry locates the individual in the context of contemporary dance and explores their impact. Those studied include: Kyle Abraham Germaine Acogny William Forsythe Marco Goeke Akram Khan Wayne McGregor Crystal Pite Frances Rings Hofesh Shechter Sasha Waltz With an updated introduction by Deborah Jowitt and further reading and references throughout, this text is an invaluable resource for all students and critics of dance and all those interested in the everchanging world and variety of contemporary choreography.

Peering Behind the Curtain - Disability, Illness, and the Extraordinary Body in Contemporary Theatre (Hardcover): Kimball King,... Peering Behind the Curtain - Disability, Illness, and the Extraordinary Body in Contemporary Theatre (Hardcover)
Kimball King, Tom Fahy
R3,913 Discovery Miles 39 130 Ships in 12 - 17 working days


This volume addresses disability in theatre, and features all new work, including critical essays, interviews, personal essays, and an original play. It fills a gap in scholarship while promoting the profile of disability in theatre. Peering Behind the Curtain examines the issues surrounding disability in many well-known plays, including Children of a Lesser God, The Elephant Man, 'night Mother and Wit, as well as an original play by James McDonald.

Getting, Keeping & Working with Your Acting Agent: The Compact Guide (Paperback): Jbr Getting, Keeping & Working with Your Acting Agent: The Compact Guide (Paperback)
Jbr
R230 R214 Discovery Miles 2 140 Save R16 (7%) Ships in 12 - 17 working days

This empowering, informative guide explains everything actors need to know about agents - how to find one, what they do, and how to work with them effectively to help you succeed in your career. If you're currently seeking an agent, discover how to research and contact them, and what they're looking for in their clients. And if you already have one, learn how to manage and get the most out of this crucial relationship. Also included are invaluable tips on how to write a great CV; obtain attention-grabbing headshots, showreels and voicereels; prepare for and excel at auditions; embrace social media; protect your mental health; and much more. The Compact Guides are pocket-sized introductions for actors and theatremakers, each tackling a key topic in a clear and comprehensive way. Written by industry professionals with extensive hands-on experience of their subject, they provide you with maximum information in minimum time.

Acting (Re)Considered - A Theoretical and Practical Guide (Hardcover, 2nd edition): Phillip B Zarrilli Acting (Re)Considered - A Theoretical and Practical Guide (Hardcover, 2nd edition)
Phillip B Zarrilli
R3,943 Discovery Miles 39 430 Ships in 12 - 17 working days


Contents:
List of illustrations Contributors Preface Acknowledgements 1. General Introduction: Between theory and practice Phillip B. Zarrilli Part I Theories and Meditations on Acting 2. Introduction Phillip B. Zarrilli 3. The Actor's Presence: Three phenomenal modes Bert O. States 4. On Acting and Not-Acting Michael Kirby 5. "Just Be Your Self": Logocentrism and difference in performance theory Philip Auslander 6. The Actor's Emotions Reconsidered: A psychological task-based perspective Elly Konijn Part II (Re)Considering the Body and Training 7. Introduction Phillip B. Zarrilli 8. An Amulet Made of Memory: The significance of exercises in the actor's dramaturgy Eugenio Barba 9. Meyerhold's Biomechanics Mel Gordon 10. Etienne Decroux's Promethean Mime Deidre Sklar 11. Actor Training in the Neutral Mask Sears A. Eldredge and Hollis W. Huston 12. Bali and Grotowski: Some parallels in the training process I. Wayan Lendra 13. Culture is the Body Tadashi Suzuki 14. My Bodies: The performer in West Java Kathy Foley 15. "On the edge of a breath, looking": Cultivating the actor's bodymind through Asian martial/meditation arts Phillip B. Zarrilli 16. The Gardzenice Theatre Association of Poland Paul Allain 17. Effector Patterns of Basic Emotions: A psychophysiological method for training actors Susana Bloch, Pedro Orthous and Guy Santibaņez-H Part III (Re)Considering the Actor in Performance 18. Introduction Phillip B. Zarrilli 19. Brecht and the Contradictory Actor John Rouse 20. Dario Fo: The roar of the clown Ron Jenkins 21. Forum Theatre Augusto Boal 22. Resisting the "Organic": A feminist actor's approach Lauren Love 23. Rachel Rosenthal Creating Her Selves Eelka Lampe 24. Task and Vision: Willem Dafoe in LSD Philip Auslander 25. David Warrilow: Creating symbol and cipher Laurie Lassiter 26. Robert Wilson and the Actor: Performing in Danton's Death Ellen Halperin-Royer 27. Anna Deavere Smith: Part I: the World Becomes You: and interview with Carol Martin; Part II: Acting as Incorporation . Richard Schechner Notes Bibliography and References Cited Bibliographical Note: Actors speaking on acting Index

Requiem and an Epilogue (Hardcover, 2nd edition): Glynne Wickham Requiem and an Epilogue (Hardcover, 2nd edition)
Glynne Wickham
R4,511 Discovery Miles 45 110 Ships in 12 - 17 working days


This volume forms part of the 5 volume set Early English Stages 1300-1660. This set examines the history of the development of dramatic spectacle and stage convention in England from the beginning of the fourteenth century to 1660.

Jacques Lecoq and the British Theatre (Hardcover): Franc Chamberlain, Ralph Yarrow Jacques Lecoq and the British Theatre (Hardcover)
Franc Chamberlain, Ralph Yarrow
R3,900 Discovery Miles 39 000 Ships in 12 - 17 working days


Jacques Lecoq and the British Theatre brings together the first collection of essays in English to focus on Lecoq's school of mime and physical theatre. For four decades, at his school in Paris, Jacques Lecoq trained performers from all over the world and effected a quiet evolution in the theatre.
The work of such highly successful Lecoq graduates as Theatre de Complicite (The Winter's Tale with the Royal Shakespeare Company and The Visit, The Street of Crocodiles and The Causcasian Chalk Circle with the Royal National Theatre) has brought Lecoq's work to the attention of mainstream critics and audiences in Britain. Yet Complicte is just the tip of the Iceberg. The contributors to this volume, most of them engaged in applying Lecoq's work, chart some of the diverse ways in which it has had an impact on our conceptions of mime, physical theatre, actor training, devising street theatre and interculturalism.
This lively - even provocative - collection of essays focuses academic debate and raises awareness of the impact of Lecoq's work in Britain today.

Re: Direction - A Theoretical and Practical Guide (Hardcover): Gabrielle Cody, Rebecca Schneider Re: Direction - A Theoretical and Practical Guide (Hardcover)
Gabrielle Cody, Rebecca Schneider
R3,942 Discovery Miles 39 420 Ships in 12 - 17 working days


Re: Direction is an extraordinary resource for practitioners and students on directing. It provides a collection of ground-breaking interviews, primary sources and essays on 20th century directing theories and practices around the world.
Helpfully organized into four key areas of the subject, the book explores:
* theories of directing
* the boundaries of the director's role
* the limits of categorization
* the history of the theatre and performance art.
Exceptionally useful and thought-provoking introductory essays by editors Schneider and Cody guide you through the wealth of materials included here. Re: Direction is the kind of book anyone interested in theatre history should own, and which will prove an indispensable toolkit for a lifetime of study.

Richard D'Oyly Carte (Paperback): Paul Seeley Richard D'Oyly Carte (Paperback)
Paul Seeley
R1,245 Discovery Miles 12 450 Ships in 9 - 15 working days

The first biography of Richard D'Oyly Carte, this is a critical survey of the career of the impresario whose ambitions went beyond the famous partnership of Gilbert and Sullivan. Errors and misconceptions in current literature are challenged and corrected to give a truer portrayal of one of the most influential music theatre promoters in the nineteenth century.

Non-representational Theory (Paperback): Paul Simpson Non-representational Theory (Paperback)
Paul Simpson
R1,133 Discovery Miles 11 330 Ships in 9 - 15 working days

Non-representational Theory explores a range of ideas which have recently engaged geographers and have led to the development of an alternative approach to the conception, practice, and production of geographic knowledge. Non-representational Theory refers to a key body of work that has emerged in geography over the past two and a half decades that emphasizes the importance of practice, embodiment, materiality, and process to the ongoing formation of social life. This title offers the first sole-authored, accessible introduction to this work and its impact on geography. Without being prescriptive the text provides a general explanation of what Non-representational Theory is. This includes discussion of the disciplinary context it emerged from, the key ideas and themes that characterise work associated with Non-representational Theory, and the theoretical points of reference that inspires it. The book then explores a series of conjunctions of 'Non-representational Theory and...', taking an area of geographic enquiry and exploring the impact Non-representational Theory has had on how it is researched and understood. This includes the relationships between Non-representational Theory and Practice, Affect, Materiality, Landscape, Performance, and Methods. Critiques of Non-representational Theory are also broached, including reflections on issues on identity, power, and difference. The text draws together the work of a range of established and emerging scholars working on the development of non-representational theories, allowing scholars from geography and other disciplines to access and assess the animating potential of such work. This volume is essential reading for undergraduates and post-graduate students interested in the social, cultural, and political geographies of everyday living.

The Semiotics of Theatre and Drama (Hardcover, 2nd edition): Keir Elam The Semiotics of Theatre and Drama (Hardcover, 2nd edition)
Keir Elam
R3,618 Discovery Miles 36 180 Ships in 12 - 17 working days


Contents:
General Editor's Preface. Acknowledgements. 1. Preliminaries: Semiotics and Poetics: The Semiotics Enterprise; How Many Semiotics?; The material. 2. Foundations: Signs in the Theatre: Prague structuralism and the theatrical sign; Typologies of the sign. 3. Theatrical Communication: Codes, Systems and the Performance Text: Elements of theatrical communication; Theatrical Systems and Codes; Theatrical competence: frame, convention and the role of the audience. 4. Dramatic Logic: The construction of the dramatic world; Dramatic action and time; Actant, dramatis persona and the dramatic model. 5. Dramatic Discourse: Dramatic Communication; Context and deixis; Universe of discourse and co-text; Speech acts; The said and the unsaid: implicatures and figures; Textuality; Towards a dramatological analysis. 6. Concluding Comments: Theatre, Drama, Semiotics: Dramatic Text/performance text; A united enterprise? Suggestions for further reading. Bibliography. Index.

Marketing Strategy for the Creative and Cultural Industries (Paperback, 2nd edition): Bonita Kolb Marketing Strategy for the Creative and Cultural Industries (Paperback, 2nd edition)
Bonita Kolb
R1,247 Discovery Miles 12 470 Ships in 9 - 15 working days

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

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