A comprehensive laboratory manual containing 39 experiments that parallel the text, including a final group of six experiments on qualitative cation analysis.

In today's fiercely competitive business environment, a brand is more than just a product or logo; when managed effectively, it can become the key to an organisation's success. While there are numerous international textbooks on branding, many of them focus on American or European contexts, often neglecting the unique nuances of the South African market. This textbook seeks to fill that gap by providing a comprehensive exploration of the intricacies involved in building, nurturing, and sustaining brands within the dynamic South African landscape.

South Africa, with its diverse languages, cultures, and identities, presents brand managers with a distinctive set of opportunities and challenges. The ability to create brands that resonate with consumers and establish a meaningful connection is essential for success in this multifaceted environment.

This textbook is designed to equip students, marketing professionals, and aspiring entrepreneurs with the knowledge and tools necessary for effective brand management. Key topics covered include:

• An introduction to branding concepts
• The significance of crafting a brand's image, identity, and positioning
• Strategies for developing and managing brand architecture
• Approaches to building strong brands through brand equity and the brand value chain
• Designing marketing programs to enhance brand equity
• Measuring brand equity and performance using various approaches
• Considerations for brand contact planning and constructing effective contact plans
• Branding in the digital era, with a focus on the African and South African context
• Strategies for international branding
• Perspectives on branding in the service sector
• The importance of internal branding and employee engagement

Each chapter incorporates practical examples to illustrate theoretical concepts, and it includes a relevant case study and questions for students to reinforce their understanding.

This textbook is the result of extensive research and collaboration with academics from various South African institutions, including the University of Johannesburg, North-West University, UNISA, and Vega School, offering a diverse range of expert viewpoints. We invite you to embark on a journey of understanding, developing, and managing brands within the South African context through this comprehensive resource.

Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.

Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.

Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.

In 2021, South Africa celebrated 27 years as a democratic state. The number 27 has a symbolic value in the liberation history of the Republic as it reflects the number of years spent in prison by former President Nelson Mandela prior to his release and South Africa’s transition. In 1994 Madiba magic was in full force and many observers reflected on the miraculous birth of the democratic state. In 2018, President Cyril Ramaphosa similarly spoke of a “New Dawn” in South Africa, and drawing on the moral authority and memory of Mandela, pledged to turn the tide in South African governance, in reference to the dark clouds of corruption hanging over the previous, Jacob Zuma, administration. The year 2021 also saw the 25th commemoration of South Africa’s much-celebrated Constitution, lauded for its progressive and transformative nature. However, despite varied attempts by the Ramaphosa administration to instil renewed confidence in the South African leadership, local government elections in 2021 revealed votership that was simply not interested, and diverse actors who were unwilling to support the proclaimed New Dawn, and the call for Thuma Mina! (send me).

This updated edition incorporates the Cyril Ramaphosa administration’s years in office so far. The chapters continue to reflect on the concepts, institutions, structures, policy and theories that characterise the South African governance, policy and political landscapes. They also consider, in part, the global COVID-19 pandemic and its impact on South Africa’s domestic and foreign contexts, and the South African government’s responses to this pandemic.

Entrepreneurs are the core and essence of any economy. Without entrepreneurs, there would be no business; without business, there would be no government, as there would be nobody to pay taxes to finance it. What distinguishes entrepreneurs from the masses, and even from innovative individuals, is that they act on opportunities and create something new, thereby driving economic evolution. Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new business creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business.

In this fifth edition, all the chapters have been revised substantially and special attention has been given to South African and other case studies relevant to the context of Africa. More emphasis is placed on the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses.

Contents include the following:

• The nature and development of entrepreneurship and the entrepreneur
• Creativity, innovation and the window of opportunity
• Developing the business plan
• Start-up and resources for entrepreneurs
• Fair trade, competition and consumer protection
• Legislation and regulations affecting entrepreneurs
• Financing, growth and buyout of a business
• The Fourth Industrial Revolution, technology and e-commerce opportunities
• Family businesses, franchising and corporate entrepreneurship in South Africa

Entrepreneurship is aimed at students at all higher education institutions in South Africa, as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.

Entrepreneurs build businesses to fulfil dreams for themselves, their families, their employees and their community. Their business lives therefore have an impact on a wide range of people. Businesses do not grow and thrive merely on the strength of being a good opportunity, however. Entrepreneurs need creativity and innovation as well as leadership, management and networking abilities. Entrepreneurial skills focuses on the essential concepts and skills needed to grow and manage an entrepreneurial venture successfully.

Entrepreneurial skills presents current, relevant content in unique and interesting ways. It draws from real-world examples to introduce the reality of entrepreneurial life so that the reader will better understand his or her motivations for starting a business and avoid being disillusioned by distorted concepts about what is required to be a successful entrepreneur.

Contents include the following:

• Opportunity recognition
• Setting realistic goals and achieving them
• Networking
• Leadership and management
• Creativity and innovation
• Handling legal issues

Entrepreneurial skills will equip undergraduates at universities and universities of technology as well as practising entrepreneurs to deal with the challenges and develop the necessary skills set for running a business.

Akademiese geletterdheid is noodsaaklik vir akademiese prestasie. Daar word van studente verwag om ’n verskeidenheid akademiese tekste met begrip te lees. Studente moet ook hulle eie argumente kan konstrueer en hulle kritiese denkvermoë in die vorm van ’n akademiese teks aan ’n leser illustreer. Akademiese geletterdheid beteken dat studente as onafhanklike akademiese skrywers kan funksioneer wat navorsing op ’n gestruktureerde, goed geformuleerde en logiese wyse kan weergee.

In hierdie handboek word studente nie net toegerus met kennis en vaardighede om die genre van akademiese skryfwerk te begryp nie; die samestelling van die boek kan ook meehelp dat studente onafhanklike beoefenaars van hierdie genre word.

Studente word begelei om:

• die skryf van akademiese tekste op ’n sistematiese wyse te benader;
• opdragte te ontleed en te beplan;
• relevante vakinhoud in te samel;
• vakinhoud met begrip te lees;
• navorsing, kennis en afleidings op ’n gestruktureerde wyse in goed geformuleerde taal weer te gee sodat dit ’n samehangende geheel vorm; en
• terugvoer op akademiese tekste te verwerk ten einde as akademiese skrywers te groei.

Die skrywers vertrou dat studente en dosente hierdie handboek as ’n nuttige hulpbron sal gebruik om akademiese geletterdheid te bevorder.

Employment relations derives from the fields of industrial and labour relations, the latter of which have both been deemed demeaning to human beings as workers/employees.

South African labour relations history is also regarded as having been degrading to workers, specifically migrant, black and unskilled labours. After decades of research, psychologists and sociologists have been able to show employers, managers and supervisors the importance of understanding human behaviour in fostering a workplace characterised by high job satisfaction, employee commitment and engagement. Employment relations in South Africa: a psychological perspective explores the ramifications of the past while promoting collaboration between employment relations and psychology toward more productive and harmonious employment relationships.

Employment relations in South Africa: a psychological perspective considers questions such as the following:

• What is the link between psychology and employment relations?
• Is psychology important to the field of employment relations?
• Why were industrial psychologist contributions previously neglected by trade unions?
• Why did psychologists and sociologists contribute less to industrial/labour relations in the past?

Employment relations in South Africa: a psychological perspective is aimed at undergraduate and postgraduate students, and will also serve as a valuable resource to human resource practitioners, psychologists, industrial psychologists, shop stewards, trade union officials, labour or employment relations consultants, and managers.

For courses in Applied Mechanics, Statics/Dynamics, or Introduction to Stress Analysis. Featuring a non-calculus approach, this introduction to applied mechanics text combines a straightforward, readable foundation in underlying physics principles with a consistent method of problem solving. It presents the physics principles in small elementary steps; keeps the mathematics at a reasonable level; provides an abundance of worked examples; and features problems that are as practical as possible without becoming too involved with many extraneous details. This edition features 7% more problems, an enhanced layout and design and a logical, disciplined approach that gives students a sound background in core statics and dynamics competencies.

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

A comprehensive, user-friendly guide to marriage and family therapy that takes a holistic view to look at people within the context of their environment. Family Therapy helps students understand the process of shifting from an individual psychology paradigm to a cybernetic or systems paradigm. The text is divided into three sections: "The Systemic Framework," "The Practice of Family Therapy," and "The Systemic Practitioner," and it includes historical information, current developments, and ongoing debates. Various family and developmental theories are examined. The family therapy models considered include psychodynamic, natural systems, experiential, structural, communications, strategic, behavioral/cognitive, and several post-modern approaches. Assessment, intervention, training and supervision, research, and epistemological challenges are discussed within the context of practice. Learning Goals Upon completing this book readers will be able to: Describe and compare various family therapy models Discuss practical applications for different family and developmental theories Review and assess unique family systems to determine the appropriate family therapy model Understand how concepts with the same name differ in meaning at different levels (i.e. 1 st order versus 2 nd order cybernetics)

Urbanization: An Introduction to Urban Geography, Third Edition captures the changes in the nature and outcomes of urbanization processes for people, as well as the development of new ways of thinking about urban geography. Unraveling the interlocking processes of urbanization, Knox and McCarthy present a vivid and meaningful explanation of constantly changing urban geographies and urban life. This framework supports the discussion of recent changes while addressing much of the traditional subject matter of urban geography. The book's dynamic approach also allows for integration of both theories and facts, where key concepts and theories are presented in relation to prior events and ideas-providing a coherent and comprehensive introduction to urban geography that is both a historical and process-oriented approach. With a U.S. focus that also offers global context and comparative international perspectives, the authors examine urban trends and their outcomes in both developed and less-developed countries to understand, analyze, and interpret the landscapes, economies, and communities of towns and cities around the world

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics.

Biometric recognition, or simply Biometrics, is a rapidly evolving field with applications ranging from accessing one's computer to gaining entry into a country. Biometric systems rely on the use of physical or behavioral traits, such as fingerprints, face, voice and hand geometry, to establish the identity of an individual. The deployment of large-scale biometric systems in both commercial (e.g., grocery stores, amusement parks, airports) and government (e.g., US-VISIT) applications has served to increase the public's awareness of this technology. This rapid growth has also highlighted the challenges associated with designing and deploying biometric systems. Indeed, the problem of biometric recognition is a Grand Challenge in its own right. The past five years has seen a significant growth in biometric research resulting in the development of innovative sensors, robust and efficient algorithms for feature extraction and matching, enhanced test methodologies and novel applications. These advances have resulted in robust, accurate, secure and cost effective biometric systems. The Handbook of Biometrics -- an edited volume contributed by prominent invited researchers in Biometrics -- describes the fundamentals as well as the latest advancements in the burgeoning field of biometrics. It is designed for professionals composed of practitioners and researchers in Biometrics, Pattern Recognition and Computer Security. The Handbook of Biometrics can be used as a primary textbook for an undergraduate biometrics class. This book is also suitable as a secondary textbook or reference for advanced-level students in computer science.

With the New Perspectives' critical-thinking, problem-solving approach, students will gain a comprehensive understanding of Microsoft Office Access 2010 and will learn how to take advantage of the flexibility it offers. Case-based tutorials challenge students to apply what they are learning to real-life tasks, preparing them to easily transfer skills to new situations. With New Perspectives, students understand why they're learning what they're learning and are better situated to retain skills beyond the classroom.

Give students the critical leadership skills and solid understanding of theory to become effective leaders during turbulent times with Richard Daft's THE LEADERSHIP EXPERIENCE.

This edition combines extensive, in-depth scholarly research with examples from hundreds of leaders in real organizations and dozens of new experiential exercises. Students explore the latest insights in leadership theory and contemporary leader behavior. Revisions address traditional leadership topics as well as emerging developments, including leading agile, hybrid and remote work teams; establishing growth mindsets; encouraging mindfulness; embracing diversity and leading with love versus fear. Content also addresses moral awareness, optimism bias, leading with grit, a leader's responsibility to followers, creating a healthy culture and collective activism.

Memorable examples and unique thoughts behind actual leadership decisions make topics further come alive.

In this new edition Blake gives a personal account of his professional experience of working with children and adolescents over the last 45 years. Providing a wonderful integration of the conceptual and the practical, this book clarifies complex theory while giving practical advice for clinicians through a nuts and bolts description of how to interview parents, emotionally assess a child and adolescent, set up a consulting room and conduct a therapy session. The addition of chapter summaries, questions and suggested further readings provides a valuable structure to those in child and adolescent training programmes. The author's experience, gained from public and private work, is vividly described with the use of clinical examples to illustrate his thinking and way of working. This third edition highlights his evolution from a more traditional epistemological (knowing) approach, with its emphasis on interpretation and insight, to a more ontological (being) framework. He explores a more intuitive and unconscious way of working and argues this is more developmentally appropriate to children and adolescents. His accessible writing style transports the reader into his clinical world: a world full of fascinating stories of children talking through their play; of adolescents exploring who they are through their discussions about music, films, sport and computer games; of helping parents to understand and thoughtfully manage their child's emotional struggles. This new edition, an amalgam of theoretical orientations (Kleinian, Bionian, Winnicottian, relational, non-linear and neurological), draws from recent developments, both in theory and technique. It will be of immense value to psychotherapists, psychoanalysts and all those involved in the treatment of children's mental health.

Critical Care Nursing: A Holistic Approach, 12th Edition, remains the go-to resource on the nurse's role in today's challenging critical care practice, delivering essential coverage of theory and principles within a practical context to prepare students to care for patients who are critically ill and their families. The text's popular holistic approach emphasizes comprehensive patient care, incorporating psychosocial concepts, assessment, and management of a variety of disorders. Updated with the latest research and practices, this 12th Edition streamlines content to make complex information more approachable. Authors Patricia G. Morton and Paul Thurman along with a team of expert contributors have optimized the text to reflect essential coverage in an efficient approach ideal for a single-semester course. Clear, concise writing, engaging visuals, and application-focused learning features work together to promote critical thinking and clinical judgment, helping students build the clinical competence for effective patient care and make a confident transition to practice in critical care nursing. New to this edition: NEW! Updated content reflects important updates on pandemic response, bioterrorism, COVID-19 and SARS, and the opioid epidemic. UPDATED! Streamlined organization helps students learn efficiently and stay focused on essential concepts and practices for effective patient care.

State Commercial Activity - A Legal Framework analyses the state's conduct as a market participant from a legal perspective.

It focuses on the judicial control of such state conduct and puts forward a legal framework in terms of which to understand state commercial activity.

Events Management 4e helps organisers embrace the multi-dimensional nature of events management and cultivate organisers’ leadership skills and attitudes.

The fourth edition consists of:

• real life event scenarios illustrations;
• combination of theoretical principles and practice;
• case studies demonstrate real-life issues and provide a framework for discussion;
• resource lists providing further reading at the end of each chapter; and
• end-of-chapter discussion questions draw out various issues

Understanding Infection Prevention and Control is a comprehensive compendium of infection prevention and control (IPC) processes which can be applied to all countries.

The text embraces the recent developments and recommendations in IPC from international authorities, such as the World Health Organisation. It is an ideal study and teaching tool and will serve as a reference book for healthcare systems planners who wish to understand IPC and strengthen systems.

The sixth edition of this established, popular textbook provides an excellent and comprehensive treatment of fluid mechanics that is concisely written and supported by numerous worked examples. This revision of a classic text presents relevant material for mechanical and civil engineers, as well as energy and environmental services engineers. It recognises the evolution of the subject and provides thorough coverage of both established theory and emerging topics. Fluid Mechanicsis ideal for use throughout a first degree course in all engineering disciplines where a good understanding of the subject is required. New sections on rotodynamic machine interaction, contaminant concentration prediction and water reuse responses to the drought consequences of climate change. Extended website includes enhanced and additional simulations.