Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

This fifth edition of Consumer Behaviour covers traditional and contemporary issues such as:

• Consumer decision-making and influencing factors
• Why customers behave the way they do
• Market segmentation and how to target a specific market
• Consumer information-processing
• Brand loyalty and how to retain customers
• Customer relationship marketing
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.

Based on the Association for Computing Imagery model curriculum guidelines, Foundations of Computer Science gives students a bird's eye view of Computer Science.

This easy-to-read and easy-to-navigate text covers all the fundamentals of computer science required for first year undergraduates embarking on a computing degree.

Updated to cover the latest technologies and changes to course requirements, this fourth edition features new chapters, including new coverage on social media and ethical issues.

A guide for teachers of language and mathematics. Focuses on the different types of learners and their varying needs in the classroom, in a South African context. Aimed at pre-service and in-service teachers. Contents include the following: Theory; inclusive education: the necessity of providing support to all learners; learning; assessment and learner support; English language; learner support through differentiated teaching and learning; perceptual skills. Practice; language and literacy assessment and support; supporting learners in acquiring the skill of mathematician.

Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Every young South African needs quality schooling, and well-trained, capable and confident teachers are very important in imparting knowledge, values and skills to their learners. These teachers therefore need to execute fundamental and challenging tasks in and outside the classroom, meet the diverse needs of South African learners in the 21st century and continually enhance their professional development, performance and competence in the workplace. In General Subject Didactics, practical guidance is provided for both the experienced and student teacher on how to teach effectively in the challenging South African education system, in order to ultimately contribute to quality education. Contents include the following: Concepts of General Subject Didactics versus Specific Subject Didactics; Roles and characteristics of competent teachers; Theory models of learning; The development of curricula; Teaching methods and strategies; Learning barriers and learner support; Methods, techniques and tools of assessment; Media and technology in the classroom. General Subject Didactics is aimed at all prospective and practising teachers who need to acquaint themselves with the basic competency requirements for effective and quality teaching in any South African classroom.

Human life would not be the same without language communication. Sounds and symbols are the most basic characteristics of all languages, but the system by which these are linked to form meaning is conventionalised in very different ways. Many school-going learners in South Africa are currently not being instructed in their primary language for reasons that include the perception of increased economic opportunity that English gives. Learn2Teach accesses the theories and practices, and offers guidance on the principles, of teaching and learning English as a first or additional language within the context of the multilingual South African classroom as set out in the national curriculum. Learn2Teach makes special reference to the communicative approach which supports the outcomes-based education philosophy by not only promoting basic interpersonal oral-aural skills, but also integrating the expressive and receptive skills needed to develop the cognitive academic language proficiency so necessary for speakers of other languages being schooled in English. Many practical examples and teaching strategies are suggested and teachers are encouraged to develop their own coherent philosophy based on personal experiences.

Oorgange en voortgange is 'n bundel oorspronklike navorsingsartikels saamgestel as huldiging van prof. Heinrich Ohlhoff. Hy was sedert 1966 in verskeie hoedanighede verbonde aan die Universiteit van Pretoria. Hy is 'n gerekende kenner van die Afrikaanse poësie, maar ook ewe tuis op die terreine van die Afrikaanse taalkunde, Algemene Literatuurwetenskap, Goties en Kultuurteorie. As filoloog het sy navorsing gekonsentreer op Middeleeuse Europese kultuur, Renaissance studie en sewentiende-eeuse Nederlandse letterkunde. Hy is op al hierdie vakterreine 'n wandelende ensiklopedie.

Elkeen van die bydraers tot die bundel het 'n persoonlike verhouding met Heinrich Ohlhoff, as voormalige studente of vakkollegas. Van sy oudstudente het hom die eerste keer in hul voorgraadse klasse meegemaak, sommige het hom later as begeleier vir hul nagraadse studie gekies, in sigself klinkende getuienis van hul vertroue. Die studies wat hier opgeneem is, handel oor die Middeleeuse Nederlandse letterkunde, die Afrikaanse biografie, Afrikaanse mondelinge oordrag, akademiese geletterdheid, die leksikologie en veral die Afrikaanse prosa en poësie.

Hierdie vakverskeidenheid is toepaslik omdat Heinrich Ohlhoff op al hierdie terreine met gemak kan saampraat.

There is a growing awareness in the global business environment of the importance of managing the supply side, also referred to as the input side, of business as a strategically important area. South African business managers are certainly also aware of the strategic significance of purchasing and supply management and the potential it holds for gaining a competitive advantage in an increasingly difficult and competitive business environment. This edition of Purchasing and supply management provides contemporary insights into this dynamic field of business management. Purchasing and supply management introduces new concepts and management tools to make purchasing and supply management more efficient in functioning within the broader concept of supply chain management. It covers not only basic principles, but also the activities incumbent on a purchasing and supply manager, as well as resources and areas of application. Furthermore, it addresses the relationships between purchasing and concepts such as logistics management and the more integrated system of supply chain management. This new edition has been comprehensively updated and includes case studies and multiple-choice questions which were not in the previous edition. It is therefore student friendly, but at the same time remains a valuable aid to the purchasing fraternity in South African business. Some of the more prominent topics that are included in this edition are the following: Purchasing and supply policies and strategies; purchasing price determination and cost analysis; evaluation and selection of suppliers; the management of quality; electronic commerce and electronic procurement applications; purchasing from small businesses. Purchasing and supply management is aimed at students in this field as well as practitioners in business.

The goal of investment management is to achieve the investor's required rate of return by putting assets to their most productive use. The return should compensate the investor for the time during which the funds are committed, the expected rate of inflation and the uncertainty of the future financial benefits expected from the investment. Investment management is a concise, yet comprehensive introduction to investment analysis and portfolio management, specifically in South Africa. Investment management focuses on investment in financial assets such as shares and bonds, and explains fundamental and technical analysis. It investigates portfolio management and how derivative instruments such as futures, options and swaps may be used for this purpose. In addition, a chapter is devoted to the foreign exchange market and its management. The book provides a comprehensive framework and a thorough network of guidelines, with self-assessment questions at the end of each chapter. It is written with the Chartered Financial Analyst (CFA(R)) Level I learning outcomes for investment analysis and portfolio management in mind. Investment management aims to prepare undergraduate investment management students for postgraduate study.

The purpose of Niche Tourism is to provide students with foundational insight and practical understanding of the various types of niche tourism sectors within southern Africa. Each of these uniquely established niche tourism sectors contributes towards the development of the southern African tourism product and service offering and attracts large volumes of tourists annually to southern Africa.

Niche tourism has grown and expanded into various formats over the past few years. Within southern Africa there are unique tourism establishments that showcase how these niche tourism establishments contribute towards growing the economy, uplifting local communities, and conserving the natural and cultural heritage of southern Africa.

The tourism industry in southern Africa offers various entrepreneurial opportunities for tourism graduates. The aim of this textbook is to provide students with a strong theoretical foundation on the respective niche tourism segments supported with current practical examples of how these niche tourism sectors operate, to enable graduates to establish their own niche tourism establishments. In doing so, graduates would be able to not only contribute towards the regional economy of southern Africa but also enable the resolution of socio-cultural challenges whilst conserving and protecting both the natural and cultural heritage of southern Africa.

The Constitutional Law Casebook consists of approximately fifty case extracts from significant judgments handed down by South African courts. The majority of the cases discussed are decisions of the Constitutional Court, although some extracts are from significant decisions of the Supreme Court of Appeal.

The cases are considered under separate themes, for example, separation of powers, equality, property etc. The extract selected from each case traces the development of the principles applicable to each particular category.

An introductory question on the legal issues introduces each case discussion. This is followed by a brief description of the factual background and the legal history of the case. The key legal issues to be determined by the Court are then identified. An extract of the relevant paragraphs of the decision itself follows, tracing the Court’s ratio decidendi in answering the introductory question. The order is quoted as well, where it provides a useful confirmation of the ratio decidendi.

Three to five questions for students follow each case extract. These are intended to spark debate around the issues raised in the judgment, to test comprehension of the decision and to encourage a deeper reflection on these issues. The questions may be used to initiate class discussions, or as essay topics for students.

Contract: General Principles examines the concepts, principles and rules relating to contracts, and considers the jurisprudential, constitutional, and social context in which contract law operates. The authors’ expert analysis and exposition of the legislative and common-law principles underlying the law of contract provides a rich, illuminating reading experience for legal practitioners, law students, and members of the general public interested in the subject. The authors explore the theoretical basis and structure of the South African law of contract and discuss the role played by the courts – which includes discussions of the latest court decisions and other sources of reference – in the interpretation and application of these rules and principles. Where the law is not settled, divergent opinions are considered and solutions offered, often referring to foreign jurisdictions.

The sixth edition of Contract: General Principles highlights the importance of the Consumer Protection Act in relation to the construction and conclusion of contracts, and includes a discussion of new developments in the electronic age, including the use of smart contracts and their application to various aspects of contracting. Close attention is paid to the influence of constitutional jurisprudence and the role of good faith and ubuntu in the formation and enforcement of legal agreements, or as informing the application of the public policy standard. The treatment of the practical application of this standard in the context of agreements in restraint of trade has also been significantly expanded.

While the book’s basic approach has been retained, the chapters have been substantially refined and reworked with a sharper focus on the applicable principles and rules.

Pasture Management in South Africa covers all all major aspects of pasture production and management. Particular strengths are species selection, pasture establishment, fertilizer, grazing and forage management, and livestock related aspects of nutrient supplementation and feed budgeting. Pasture fertilizer practice is dealt with comprehensively. The range of regions and topics should make the book useful to students and practitioners beyond South Africa's borders. The contributors to this book collectively represent a formidable component of the expertise available on the subject in South Africa. They are researchers, conservation managers and planners working at a practical level, and at the more theoretical level as teachers at colleges and in universities. GRASSLAND SCIENCE, RESOURCE MANAGEMENT, CONSERVATION

The Fifth Edition of this established and handy guide to the Rules of the CCMA (including the 2018 amendments) includes the CCMA’s Guidelines on Misconduct Arbitrations, as well as a useful Practical Guide for an Unfair Dismissal Claim in the CCMA.

It includes a useful Practical Guide for an Unfair Dismissal Claim in the CCMA.

This publication is both a legal text for practitioners, with reference to legal precedents, and a handbook for the person in the street who wants to use the CCMA. It is published in a pocket-size for quick reference and easy use in CCMA hearings.

The Learner’s Book has been developed according to the requirements of the CAPS for Grade 3. The book can be used year after year. It gives an opportunity for introducing and reinforcing learning content, with at least two pages of activities per week. It also provides learners with activities and assessments.

This bilingual casebook is intended as a study aid for students of the general principles of the law of contract. Extracts from leading cases, supplemented by explanatory notes, are set out in traditional textbook style, which should provide students with easy access to cases.

Legal language, or ‘legalese’ as it is sometimes called, is a language that many people find hard to understand. This is because some of the words and phrases that lawyers and other legal experts use do not form part of regular everyday communication. However, when these experts speak and write using unfamiliar language it is often because they have to: ‘ordinary’ language cannot properly or accurately describe the often complex concepts and issues involved.

This dictionary bridges the gap between the world of everyday language and the world of legal language. Users can access over 20 000 legal words, each of which is explained in plain English for the benefit of people without a legal background, as well as legal practitioners, law students and other members of the legal profession.

The dictionary deals with the areas of criminal law, criminal procedural law and law of evidence, and is aimed at familiarising users with the use of legal language in a number of settings, including the courtroom. A bilingual publication, this English–Afrikaans / Afrikaans–English dictionary also contains a useful list of Latin terms and phrases, together with explanatory notes, as a centre insert. Synonyms, homonyms and polysemes are identified and explained, and the dictionary provides guidance on the use of abbreviations and how to cross-reference lemmas (headwords).

The South African financial markets comprise a range of activities, participants and instruments. Conceptually, they are concerned with two principal sets of activities: the transfer and trading of money or other financial claims, and the transfer and trading of risk. Understanding South African financial markets provides a framework for classifying and analysing these markets within the context of a modern capitalist system. This title gives an overview of the operation of various institutions in the South African financial system, as well as of the different financial markets in the South African economy and the instruments traded in those markets. Topics covered include the role of the South African Reserve Bank, technical features associated with the money market, and corporate governance and risk management. Each chapter opens with study objectives and jargon is explained in lay terms. Relevant international and local market practices and norms are applied.

In the heart of rural Botswana, the poverty stricken village of Golema Mmidi is a haven to exiles from far and wide. A South African political refugee and an Englishman join forces to revolutionise the villagers' traditional farming methods, but their task is fraught with hazards as the pressures of tradition, opposition from the local chief and the unrelenting climate threaten to divide and devastate the fragile community.

Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course.

Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience ― for less than the cost of a traditional textbook.

E-Commerce - A Southern African Perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included.

The authors are experienced lecturers on e-commerce and are well qualified to trace developments in this fast-paced field of inquiry. This book is essential reading, for students and practitioners.

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time. A number of additional features make this title resource for scholars, academics, researchers, psychologists, social workers, teachers and clients: It gives an overview of international perspectives on research methodology. It critically analyses germane questions such as, "What is the language of research" and "How does one pose the right research question?" It facilitates an understanding and application of theories, goals, methods and strategies in research. It examines the historical and philosophical underpinnings of qualitative, quantitative and mixed methods research and suggests how these three approaches may be used to conduct research.

Teaching and learning in South African schools offers sound, detailed and practical direction to help new and experienced educators and student educators move with ease within the framework of teaching and learning. This title will enable them to understand the management of teaching and learning in schools, apply the relevant roles of the educator to teaching practice; ensure staff development and partnerships with parents and communities.