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Books > Academic & Education > Varsity Textbooks

VAT: An Introduction (Paperback): Marlene Botes VAT: An Introduction (Paperback)
Marlene Botes
R1,135 R988 Discovery Miles 9 880 Save R147 (13%) Ships in 11 - 15 working days

VAT: An Introduction initiates students and practitioners into the South African value-added tax (VAT) system by guiding them through the basic principles of the Value-Added Tax Act 89 of 1991 (VAT Act). It covers the processes to be followed when dealing with VAT and sheds light on the most important case law and VAT legislation.

Complex concepts and the key objectives and principles of the VAT system are explained simply and clearly, without using unnecessary jargon. This makes VAT: An Introduction suitable for anyone who has to apply basic VAT principles in a business environment or provide general VAT advice and assistance.

The book is also an excellent study guide for students. It will help students understand the mechanics of the South African VAT system and the practical implications of VAT. Students and practitioners will find the revision questions at the end of each chapter useful to test their understanding and knowledge of the fundamentals of VAT.

Marketing Research (Paperback, 5th Edition): Marketing Research (Paperback, 5th Edition)
R432 Discovery Miles 4 320 Ships in 11 - 15 working days
Sports Marketing - A South African Perspective (Paperback): N E Shezi Sports Marketing - A South African Perspective (Paperback)
N E Shezi
R415 R365 Discovery Miles 3 650 Save R50 (12%) Ships in 11 - 15 working days

The field of sports marketing is an essential component of the modern sports industry, combining strategic marketing principles with the unique characteristics of sport as a product and an experience. Sports Marketing: A South African Perspective provides a comprehensive and insightful exploration of key marketing concepts, tailored specifically to the South African sport industry. Designed for students, academics, and professionals, this textbook offers a structured approach to understanding and applying sports marketing strategies in an increasingly competitive and dynamic environment.

Covering a wide range of topics, the book introduces fundamental principles of sports marketing and examines the broader marketing environment in which sport organisations operate. It explores into sport consumer behaviour, providing insights into the motivations, preferences, and decision-making processes of South African sports fans and participants. The traditional and extended sport marketing mix is analysed in depth, highlighting how elements such as product, price, promotion, place, people, process, and physical evidence influence the marketing of sports.

Key topics explored include public relations in sport marketing, corporate social responsibility (CSR) and corporate social investment (CSI) in sport, and the critical role of sponsorship in enhancing brand visibility and engagement. The book also explores into integrated marketing communication (IMC) strategies, highlighting the use of advertising, digital marketing, and promotional campaigns in sport. Additionally, it examines the rapid rise of e-sports, providing insights into the opportunities and challenges presented by this emerging sector.

Whether you are an aspiring sport marketer, a business professional seeking to enter the sports industry, or an academic interested in sport marketing research, this textbook serves as an essential guide to mastering the principles and practices of sports marketing in South Africa. Packed with expert insights, relevant examples, and engaging discussions, this book is a must-have for anyone passionate about the business of sport in South Africa.

Content

  • Introduction to sport marketing.
  • The sport marketing environment.
  • STP (Segmentation; Targeting and Positioning) in sport marketing.
  • Sport marketing mix.
  • Additional sport marketing mix.
  • Public relations in sport marketing.
  • CSI and CSR in sport marketing.
  • Sport sponsorship.
  • IMC in sport marketing.
  • Understanding sports brands
Labour Law - An Introduction (Paperback): Saleem Seedat Labour Law - An Introduction (Paperback)
Saleem Seedat
R485 Discovery Miles 4 850 In Stock

How may an employer effect a dismissal that does not fall foul of the law? What is an unfair labour practice? How and when does an employer discipline an employee? How do you formulate charges? How do you prepare for an arbitration?

The answers to these and other questions can be found in this book, which aims to alert both employers and employees of their respective rights and how these rights can be enforced and protected.

This book is not an arid reflection on labour law. It is an attempt to initiate a sound understanding of the basic principles of labour law and to instil a practical approach to work-related issues. Any person, whether an employer or employee, who needs to understand labour issues without being burdened by esoteric legal principles will find this book helpful.

Introduction To Marketing (Paperback, 6th Edition): Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis,... Introduction To Marketing (Paperback, 6th Edition)
Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis, …
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 11 - 15 working days

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

Introduction To The Law Of Property (Paperback, 8th Edition): J.G. Horn, I.M. Knobel, M. Wiese Introduction To The Law Of Property (Paperback, 8th Edition)
J.G. Horn, I.M. Knobel, M. Wiese
R804 R724 Discovery Miles 7 240 Save R80 (10%) Ships in 11 - 15 working days

The purpose of this book is to provide a first introduction for an undergraduate student in property law. As with earlier editions this eighth edition of the Introduction to the Law of Property was written specifically for students in an undergraduate module on the law of property. Therefore, the contents are restricted to what the authors regard as essential for these students. Footnotes have not been used for the same reason; in an introductory module the emphasis should arguably fall on understanding basic concepts and principles, rather than on additional reading material. However, extensive use is made of examples from case law.

Under the new authorship the Introduction still emphasises the influence of the constitutional framework on the development of this aspect of private law. This eighth edition of the Introduction is published as part of the series of Juta’s Property Law Library. The aim of this series is to illustrate the interplay between the common law, the constitution and legal reform in a constitutional system. As an introduction, the book is different from the other volumes in the series in that it is specifically aimed at students.

In updating the Introduction cognisance was also taken of the Qualification standards for the Bachelor of Laws published by the HEQC in May 2015, and the attributes of a graduate that was included in the report. Therefore, the 2021 edition contains electronic resources that will assist students to be better prepared for the legal profession with an appreciation of the constitutional values and principles underpinning the law, and an understanding that the law is a dynamic and developing discipline.

Burchell's Principles Of Criminal Law (Paperback, 6th Edition): Jonathan Burchell Burchell's Principles Of Criminal Law (Paperback, 6th Edition)
Jonathan Burchell; P.J. Schwikkard; Edited by P.J. Schwikkard; Jonathan Burchell, Tshepo Bogosi Mosaka; Edited by …
R1,498 R1,279 Discovery Miles 12 790 Save R219 (15%) Ships in 11 - 15 working days

This sixth edition of the established work Principles of Criminal Law, now Burchell’s Principles of Criminal Law, includes a number of compelling new features.

Written by three specialist authors – Emeritus Professor Jonathan Burchell, Professor P J Schwikkard and Dr Tshepo Bogosi Mosaka – it contains substantially improved chapters on corruption, substance abuse and organized crime, as well as fuller debate on consent to die with dignity.

It places greater emphasis on customary law and submissions on mistaken belief in consent in rape cases. There are also new chapters on witchcraft and hate crimes (incorporating hate speech).

ATI TEAS Secrets Study Guide - TEAS 7 Prep Book, Six Full-Length Practice Tests (1,000+ Questions), Step-by-Step Video... ATI TEAS Secrets Study Guide - TEAS 7 Prep Book, Six Full-Length Practice Tests (1,000+ Questions), Step-by-Step Video Tutorials - [Updated for the 7th Edition] (Paperback)
Matthew Bowling
R1,092 R945 Discovery Miles 9 450 Save R147 (13%) Ships in 18 - 22 working days
Collective Labour Law (Paperback, 4th Edition): John Grogan Collective Labour Law (Paperback, 4th Edition)
John Grogan; John Grogan
R1,119 R976 Discovery Miles 9 760 Save R143 (13%) Ships in 11 - 15 working days

Collective Labour Law is the most thorough and comprehensive book available on the law governing the relationship between organised labour and employers in South Africa.

The book covers topics such as the recognition of trade unions as bargaining agents, how organisational rights are acquired and lost, the collective bargaining process, strikes and lock-outs.

Copious examples from case law give the reader insight not only into the law but also into the events that led to conflicts which ended up in the courts. The book is written in the clear and readable style for which the author has become acclaimed.

Collective Labour Law is part of a quartet of books by John Grogan that covers the entire field of labour law as it has developed in South Africa to date. The book is also available in digital format, which offers subscribers ongoing quarterly updates.

Management For Engineers, Technologists And Scientists (Paperback, 4th Edition): Louis La Grange Management For Engineers, Technologists And Scientists (Paperback, 4th Edition)
Louis La Grange
R767 R694 Discovery Miles 6 940 Save R73 (10%) Ships in 11 - 15 working days

This textbook is written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager.

The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation.

Property In Housing (Paperback): Gustav Muller, Sue-Mari Viljoen Property In Housing (Paperback)
Gustav Muller, Sue-Mari Viljoen
R1,347 R1,158 Discovery Miles 11 580 Save R189 (14%) Ships in 11 - 15 working days

Property in Housing unpacks the right of access to adequate housing (section 26 of the Constitution of the Republic of South Africa, 1996) from a property perspective. The purpose of the volume is to reassess how and to what extent property plays a role in the protection, promotion and fulfilment of this right.

The characteristics of access to ‘adequate’ housing – as articulated by the United Nations Committee on Economic, Social and Cultural Rights in its General Comment 4 – serve as an organising framework for the volume. It is within this framework that we explore how property law can be used and aligned to implement the right of access to adequate housing as a vehicle for large-scale transformative aims.

Themes that are used to explore the vigorous relationship between property and housing include the centrality of the home in housing versus proprietary conflicts; the extent to which property narrates the conception of adequate housing, absent dedicated legislative reform; and the instrumentality of property as a vehicle for transforming the housing sphere.

The property paradox in the context of the housing clause is threefold: the property institution must be curtailed to make way for housing interests; it must be utilised (with legislative measures and sometimes without) to do some of the section 26(1) heavy lifting – for instance, to provide secure tenure or ensure access to services; and it must foster a culture of regulation by way of the constitutional property clause (section 25), to provide the required access to the spaces that we envision adequate, at the costs that we consider reasonable.

The monograph first introduces the authors’ approach, methodologically and theoretically, with reference to the history of property in housing in South Africa, the limited juridical development of our understanding of ‘adequate’ housing in the constitutional dispensation, the way in which housing relates to other constitutional rights, and the characteristics of having adequate housing. The remainder explores each of the internationally recognised characteristics by drawing on property law – security of tenure, services, accessibility, habitability, affordability, location and cultural adequacy – as components of the organising framework to interpret the progressive realisation of the South African housing mandate and respecting its anti-eviction measures. The development of the normative and substantive content of the right of access to adequate housing lies in the space left incomplete by property law. As such, this monograph is a call to action for this development to be achieved in order to foster a democratic South Africa for all who live in it.

Property in Housing will be a valuable resource for subject specialists, researchers, advanced students, practitioners and the judiciary alike.

Effective Workplace Solutions - Employment Law From A Business Perspective (Paperback): Effective Workplace Solutions - Employment Law From A Business Perspective (Paperback)
R433 Discovery Miles 4 330 Ships in 11 - 15 working days
Strafprosesreg Handboek (Afrikaans, Paperback, 13de Uitgawe): Strafprosesreg Handboek (Afrikaans, Paperback, 13de Uitgawe)
R1,220 R1,056 Discovery Miles 10 560 Save R164 (13%) In Stock

Studente sal hierdie boek van groot waarde vind by hulle studie van die Strafprosesreg. Dit maak lesers vertroud met die fundamentele beginsels en waardes onderliggend aan hierdie gebied van die reg en lei hulle stelselmatig deur die proses wat op strafsake van toepassing is.

Professor J P Swanepoel (voormalige staatsadvokaat met beduidende praktiese ondervinding in die strafhowe) en Professor J J Joubert is beide afgetrede lede van die Departement Straf- en Prosesreg van die Universiteit van Suid-Afrika. Professor S S Terblanche (voorheen ’n landdros) is ’n lid van die Departement Straf- en Prosesreg van die Universiteit van Suid-Afrika en het al ruim bygedra tot die literatuur met betrekking tot vonnisoplegging. Professor S E van der Merwe was professor in Publiekreg aan die Universiteit Stellenbosch en is steeds ’n produktiewe skrywer oor hierdie vakgebied. Professor G P Kemp is ’n lid van die Departement Publiekreg van die Universiteit Stellenbosch en sy publikasies oor die strafregspleging verwys gereeld na sy spesialiseringsgebied, die internasionale strafreg. Professor D Ally is Hoof van die Departement Regte van die Tshwane University of Technology en het ’n aantal artikels geskryf met die strafproses as onderwerp, en met besondere verwysing na die impak van die Grondwet op die strafproses. Dr M T Mokoena is Hoof van die Departement Straf- en Prosesreg van die Universiteit van Suid-Afrika en lewer publikasies oor die strafprosesreg, insonderheid borgtog.

Women And Cyber Rights In Africa (Paperback): Nnenna Ifeanyi-Ajufo, Sebo Tladi Women And Cyber Rights In Africa (Paperback)
Nnenna Ifeanyi-Ajufo, Sebo Tladi
R664 R612 Discovery Miles 6 120 Save R52 (8%) Ships in 11 - 15 working days

Women and Cyber Rights in Africa explores the challenges faced by African women in cyberspace, highlighting the exacerbation of gender inequalities by emerging technologies.

Authored by African female researchers, it employs multidisciplinary approaches and Afro-feminist theories to discuss biases, stereotypes, and the impact of patriarchal structures.

The book addresses limited digital literacy, gendered cyber-criminality, and inadequate gender-sensitive policies. It aims to spur effective policy development and further research on African women's cyber rights.

Public Relations - Theory And Practice (Paperback, 3rd Edition): Public Relations - Theory And Practice (Paperback, 3rd Edition)
R356 Discovery Miles 3 560 Ships in 11 - 15 working days

South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies.

Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.

Operations And Supply Chain Management (Hardcover, 3rd Edition): David Collier, James Evans Operations And Supply Chain Management (Hardcover, 3rd Edition)
David Collier, James Evans
R1,391 R1,295 Discovery Miles 12 950 Save R96 (7%) In Stock

Master the fundamental concepts and today's applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3rd Edition by award-winning authors Collier and Evans.

This edition provides balanced coverage of both manufacturing and service businesses with updates, recent developments and new concepts that highlight the latest changes in OM and SCM. This edition clearly explains concepts while using contemporary practical examples ideal for business students, updated boxed features and new and updated case studies. Discussions highlight new concepts and new Excel techniques and digital tools, while solved problems illustrate key formulas and computations.

MindTap online learning platform is also available to support both manual calculations and the use of Excel spreadsheet templates and models. MindTap's algorithmic homework and interactive learning tools encourage students to apply qualitative and quantitative reasoning to today's OM and SCM concepts.

Business Management - An African Perspective (Paperback, 2nd Edition): Business Management - An African Perspective (Paperback, 2nd Edition)
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 11 - 15 working days

This introductory textbook to Business Management covers all the topics most important to those interested in the business world and managing businesses in South Africa, Africa and globally.

They include:

  • General management, including planning, organising, leading and control
  • Financial management
  • Operations management
  • Purchasing
  • Logistics and supply chain management
  • Management Information Systems
  • Marketing management and public relations
  • Human resource management.

The book also covers the business environment, entrepreneurship, business ethics and contemporary trends in 4IR relevant to management. It has been written by distinguished authors, all experts in their respective fields from various universities and the private sector, who share their knowledge and experience with a theoretically sound but practical approach. The intended readers are undergraduate students studying Introductory Business Management as part of a degree or diploma at a university, university of technology or private college.

Rekeningkunde - Alles-In-1 (2024/25) (Afrikaans, Paperback, 8ste Uitgawe): Lynne Cornelius, Margaretha Magdalena Weyers Rekeningkunde - Alles-In-1 (2024/25) (Afrikaans, Paperback, 8ste Uitgawe)
Lynne Cornelius, Margaretha Magdalena Weyers
R1,702 Discovery Miles 17 020 Ships in 4 - 8 working days

Hierdie boek maak die basiese beginsels en toepassings van rekeningkunde meer verstaanbaar en bruikbaar vir studente wat nie rekeningkunde as skoolvak geneem het nie en nie as hoofvak gaan neem nie.

Human Resource Management in Southern Africa - Contemporary Theories And Professional Practice Standards (Paperback, 2nd... Human Resource Management in Southern Africa - Contemporary Theories And Professional Practice Standards (Paperback, 2nd Edition)
L. Gie
R823 R685 Discovery Miles 6 850 Save R138 (17%) Ships in 11 - 15 working days

The 21st century world of work requires HR practitioners to operate in the knowledge-based economy, aligning the HR strategy with that of the business, ensuring its human capital contributes to the organisation’s market value. It is imperative for HR practitioners, both generalists and specialists, to adhere to good governance and ethical practices as posited by the SA Board for People Practices (SABPP) HR System Standards. The content of this book is grounded on the HR professional practice standards, providing contemporary theories as the underpinning theoretical knowledge, combined with practical applications. Careers: An Organisational Perspective is a market-leading textbook on careers in the modern organisational context. The seventh edition reflects the most recent research and trends on the new unfolding nature of careers in the fast emerging digital-era employment environment. The book retains its popular blend of up-to-date theory, classical and contemporary research, application activities and real-life case scenarios that represent the cultural diversity of South Africa.

Content

PART 1: Introduction to HR
CHAPTER 1: Development of HR as a discipline
CHAPTER 2: HR Profession

PART 2: HR Alignment to Business Strategy
CHAPTER 3: Strategic HRM
CHAPTER 4: Talent Management
NEW: CHAPTER 5: HR Risk Management

PART 3: HR Value Chain (HR Architecture)
CHAPTER 6: Workforce Planning
CHAPTER 7: Learning & Development
CHAPTER 8: Performance Management
CHAPTER 9: Reward and Recognition
NEW: Chapter 10: Employee Wellness
Chapter 11: Employment Relations Management
NEW: Chapter 12 Organisational Development

PART 4: HR Delivery & Value
NEW: Chapter 13 HR Service Delivery
NEW: Chapter 14 HR Technology

PART 5: HR Metrics
NEW: Chapter 15 HR Measurement System

Understanding Sectoral Determination 14: Hospitality Sector (Paperback): Don Keith Understanding Sectoral Determination 14: Hospitality Sector (Paperback)
Don Keith
R444 Discovery Miles 4 440 Ships in 11 - 15 working days

Understanding Sectoral Determination 14: Hospitality Sector forms part of the Juta’s Pocket Companions series, to complement the highly successful Juta’s Pocket Statutes series.

Chapter 8 of the Basic Conditions of Employment Act 75 of 1997 allows the Minister of Labour to promulgate minimum conditions of employment for employees in specific sectors or areas, in the form of Sectoral Determinations. Sectoral Determination 14 sets out minimum conditions of employment in the South African Hospitality sector, a sector employing over 1 000 000 people in various positions in hotels, bed-and-breakfast establishments, guest houses and farms, lodges, catering businesses, fast food outlets and restaurants.

This book presents a non-legalistic commentary on the specific minimum conditions of employment applicable to persons employed in South Africa in the Hospitality sector. It includes the Bargaining Council Main Agreement for the ‘Bargaining Council for the Restaurant, Catering and Allied Trades’, which is applicable to certain magisterial districts in the Gauteng Province. The key provisions of the Sectoral Determination are covered in a systematic manner, with Key Point summaries at the end of each section.

Masincokole NgesiXhosa (Paperback): Xolani Mavela, Zandile Kondowe Masincokole NgesiXhosa (Paperback)
Xolani Mavela, Zandile Kondowe
R238 Discovery Miles 2 380 Ships in 11 - 15 working days

Masincokole NGesiXhosa (‘Let us have a conversation’ in isiXhosa) is a basic communication resource for additional language students who want to learn to speak isiXhosa.

The aim of the book is to equip students, whose mother-tongue is not isiXhosa, with isiXhosa communication skills. By emphasising practical usage and conversations, students using the book will develop a more natural and intuitive understanding of the language, which can be beneficial for both academic and personal interactions.

It can also prepare non-mother tongue speakers for real-world situations, such as social interactions, interviews, or community engagement.

Early Childhood Professional Development - An African Perspective (Paperback): Early Childhood Professional Development - An African Perspective (Paperback)
R599 R560 Discovery Miles 5 600 Save R39 (7%) Ships in 11 - 15 working days

To develop young children’s full potential, quality early childhood education has been found to be one of the greatest resources available. Early Childhood Professional Development: An African Perspective aims to explore ways to encourage the professionalisation of practitioners in the ECD sector to provide opportunities for education improvement and positive change.

The book’s value shifts from merely identifying and describing problems to providing creative real life examples that could lead to action and mobilise existing skills and knowledge in rural and disadvantaged contexts.

Clinical Sociology For Southern Africa (Paperback): Clinical Sociology For Southern Africa (Paperback)
R593 R555 Discovery Miles 5 550 Save R38 (6%) Ships in 11 - 15 working days

Clinical Sociology is a creative, humanistic, rights-based and interdisciplinary specialisation that can improve life situations (with assessment and intervention) for individuals and groups around the world. Clinical sociologists have many areas of expertise including environmental protection, challenging social inequalities, counselling, improving health policies and prevention strategies, social and economic community development, disaster management, community organising, as well as needs assessment and evaluation research.

Clinical Sociology for Southern Africa is the first volume to focus on developments in the field of clinical sociology in and for Southern Africa. Edited by two well-known senior scholar-practitioners, the book features the work of 17 authors – including Eddie Webster, Jacklyn Cock, H.W. van der Merwe and Harold Wolpe - writing about social intervention in important areas such as work, family, counselling, organisations, ethics, conflict intervention and education.

There are at least three important historical emphases in sociology: science, humanities and sociological practice. Sociological practice - clinical and applied sociology - should be part of all university programmes and help make a difference in our communities at all levels. This book assists social scientists, practitioners and scholar-practitioners in Southern Africa, who are involved in or studying interdisciplinary or multidisciplinary social interventions, as well as those who are interested in developing clinical sociology initiatives, including courses, programmes and workshops.

Pathophysiology and Care Protocols for Nursing Management, An Issue of Nursing Clinics, Volume 50-4 (Hardcover, UK ed.): Lynn... Pathophysiology and Care Protocols for Nursing Management, An Issue of Nursing Clinics, Volume 50-4 (Hardcover, UK ed.)
Lynn C. Parsons
R1,690 Discovery Miles 16 900 Ships in 10 - 15 working days

Nursing is an evolving profession that requires continued knowledge updates in formulating a foundation for practice. In order to promote patient safety and satisfaction, it is imperative that nurses monitor publications and increase their knowledge base. Each patient is different; each care management situation requires an individualized plan of care. These require the nurse to develop a personal framework for practice that continually develops from this information. This mandates an evolving knowledge base which this edition will supply for nurses who work to deliver care that is research based and protocol driven. This issue of Nursing Clinics will be both timely and relevant as it will combine two clearly important topics for nurses in care management, pathophysiological updates as well as research based protocols that are important to continuity of validated evidence based care delivery. This will give nurses across organizations the opportunity to see care from a perspective of patient wholeness and not truncate care in order to address total components. With care reimbursement dependent on outcomes, it is important for the nurse to see care as a continuum and not finite. This issue will give nurses this perspective.

Marketing Value Chain (Paperback, 2nd Edition): K.M. Makhitha, T. Mbedzi Marketing Value Chain (Paperback, 2nd Edition)
K.M. Makhitha, T. Mbedzi
R331 Discovery Miles 3 310 Ships in 11 - 15 working days

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Key concepts are:

  • the nature of distribution and its role in the supply chain and marketing
  • the concept of value chain marketing
  • distribution channels in South Africa
  • understanding channel design and channel selection
  • functions in the value chain
  • behavioural processes in the value chain
  • trends in value chain development and online channels
  • the supply chain and logistics industry in South Africa
  • buyer -supplier relationships
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