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Books > Academic & Education > Varsity Textbooks

Toohey's Medicine - A Textbook for Students in the Health Care Professions (Paperback, 15th edition): Arnold Bloom,... Toohey's Medicine - A Textbook for Students in the Health Care Professions (Paperback, 15th edition)
Arnold Bloom, Stephen Bloom
R1,202 Discovery Miles 12 020 Ships in 10 - 15 working days

In spite of recent changes in nurse education, nurses still need to know about medicine to understand their work with patients. This is the latest edition of what has become a popular and enduring nursing textbook. It is a short textbook of medicine written by medical experts, but read by nurses. Nurses have consistently found this book invaluable because of the level at which the text is pitched. It has been written in consultation with nurses and covers exactly the medical knowledge that they require.These features make it still an ideal medical text for nurses: Includes the medical knowledge nurses need New team of contributors to widen input Written in consultation with nurses to ensure appropriateness of information New format and typeface - to increase readabilityWritten by an up-to-date team of medical experts Includes the medical knowledge nurses need New team of contributors to widen input Written in consultation with nurses to ensure appropriateness of information New format and typeface - to increase readability Well established and highly respected nursing textbook

eMarketing: Marketing in a Digital World (Paperback, 1st): Yathika Gowpall eMarketing: Marketing in a Digital World (Paperback, 1st)
Yathika Gowpall
R440 Discovery Miles 4 400 Ships in 4 - 8 working days

Although the digital space has grown in leaps and bounds, the academic literature remains constrained. The availability of e-marketing textbooks is seemingly limited. The aim of this book is to provide guidance to student on the world of e-marketing which they can use to effectively market online.

The book is divided into three parts. The book starts with the fundamentals of e-marketing and then moves on to the web and web development. The proceeding chapters zones into the specifics of e-marketing by looking at the following aspects: search engine marketing, online advertising, e-commerce, email marketing, mobile marketing and leveraging social media marketing. Lastly, the third part of the book sheds further context into the efficiency of the e-marketing strategy by looking at the analysis through understanding web analytics.

The book is intended to come to life through relatable examples, well detailed explanations, real-world case studies and helpful infographics. Each chapter also includes discussion questions and thought-provoking activities. I believe that this textbook will provide relevant insights to faculty members, students as well as marketing practitioners in a manner that is easy to follow. I trust that this book will equip you will the tools that will enable you to succeed and flourish in the world of digital marketing.

Essentials for Evidence-Based Practice in Nursing - Implementing EBP in a Nutshell (Paperback): Maryann Godshall Essentials for Evidence-Based Practice in Nursing - Implementing EBP in a Nutshell (Paperback)
Maryann Godshall
R957 Discovery Miles 9 570 Ships in 10 - 15 working days

This is a pithy, pocket-sized resource for students and practicing nurses alike that delivers the foundations of Evidence-Based Practice (EBP) and basic nursing research concepts in an easy-to-read, quick access format. It demystifies the research process with straightforward information presented in short sentences and bullet points. The book focuses on providing readers with the most practical information on EBP, including how to get the best evidence quickly, using various databases, and coverage of both quantitative and qualitative methods. At-a-glance charts categorize research and simple examples demonstrate concepts. The second edition has been updated to reflect rapidly changing trends and state-of-the-art information in EBP, including such new research methods as narrative inquiry and storytelling. Using proven, class-tested content for both traditional and online courses, this updated edition includes guidance on how EBP is used to obtain and retain Magnet Status, and presents examples of how health care providers are integrating EBP into their practice. It differentiates between EBP and research, a difficult concept for students to grasp. Extensive coverage of how EBP can be used to improve patient care features examples that demonstrate the practical application of content. The book also provides background information on defining the "compelling question," which is essential to finding the appropriate evidence-based material. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials about GI and Liver Diseases for Nurses - What APRNs Need to Know in a Nutshell (Paperback): Amanda Chaney Essentials about GI and Liver Diseases for Nurses - What APRNs Need to Know in a Nutshell (Paperback)
Amanda Chaney
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

The only resource of its kind, this is a concise, practical guide to GI and Liver Disease that delivers current information on diagnosing, managing, and treating common GI and liver disorders, along with liver transplant guidelines. Written for nurses, nurse practitioners, and physician assistants in varied specialties, it fills a gap in information needed by primary and acute care professionals who are the chief caretakers for GI and liver patients. This guide delivers recent important treatment advances that have revolutionized GI and liver care, and provides guidance for seeking expert advice or urgent/emergent care for more complex cases. The resource reviews common GI symptoms and disorders from irritable bowel disorders (including key differences between Crohn's disease and ulcerative colitis) to gallstones and GERD. A section on liver disease describes essential liver functions, reviews liver function tests, and addresses commonly and less commonly seen liver disease diagnoses. Complications of cirrhosis are examined to assure prompt recognition of these potentially deadly symptoms. Additionally, the book addresses liver transplantation with comprehensive attention to the evaluation process, organ donation/allocation, and post-transplant care for donor and recipient alike. Each chapter includes an overview, significant laboratory or imaging findings, treatment options, and expected outcomes. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for Nurses about Home Infusion Therapy - The Expert's Best Practice Guide in a Nutshell (Paperback): Lisa A.... Essentials for Nurses about Home Infusion Therapy - The Expert's Best Practice Guide in a Nutshell (Paperback)
Lisa A. Gorski
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

Features concise information ""at a glance"" along with more in-depth considerations. Providing key information at a glance, this timely resource for the home care nurse, offers clear, current practice guidelines for safely delivering IV therapy within the home. Written by one of the foremost experts in the field, the guide delivers not only evidence-based information in an easy-to-access, bulleted format, but also includes more extensive descriptions, discussions, and rationale for in-depth consultation. It maintains a cogent focus on infection and complication prevention throughout, and presents directives for achieving positive patient outcomes. It also focuses on patient education-an essential component of safe home infusion therapy-and includes case studies and Q & A sections to reinforce content. The guide addresses the foundations of home infusion therapy, including infusion access devices and infusion delivery methods. Effective and safe management of dehydration, antimicrobial infusions, and parenteral nutrition are addressed along with chemotherapy, pain management, cardiac-related infusion therapy, immunoglobulin infusion, and other home infusion therapies. Home care nurses who provide direct care, home care managers and educators, and nurses who provide home care discharge planning will find this guide to be an invaluable learning tool. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the Neonatal Nurse - A Nursing Orientation and Care Guide in a Nutshell (Paperback): Michele R Davidson Essentials for the Neonatal Nurse - A Nursing Orientation and Care Guide in a Nutshell (Paperback)
Michele R Davidson
R957 Discovery Miles 9 570 Ships in 10 - 15 working days

This convenient and easy-to-use orientation reference and care guide provides new neonatal nurses and their preceptors with the core information they need to provide all aspects of safe, effective, holistic care to newborn infants and their families. Addressing the needs of both low-risk and high-risk infants, the guide presents specific, evidence-based interventions in consistently formatted chapters. A special "orientation guide" is featured in each chapter to acquaint the new neonatal nurse with essential information on procedures, policies, equipment, medications and evidence-based protocols. Content is divided into key topic areas including physiological adaptations to birth, newborn assessment and basic newborn care, newborn nutrition, common and high-risk neonatal conditions, special topics and information based on a family-centred care model that addresses parent assessments, needs and discharge instructions. Appendices include skills checklist, commonly used medications, abbreviations and lab values. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the Hospice Care Nurse - A Concise Guide to End-of-Life Care (Paperback): Patricia Moyle Wright Essentials for the Hospice Care Nurse - A Concise Guide to End-of-Life Care (Paperback)
Patricia Moyle Wright
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

An on-the-go reference for hospice nurses and those interested in end-of-life care, this practical guide covers the essential elements in the compassionate and holistic care of terminally ill patients and their families. Nurses care for patients facing end-of-life issues in every practice specialty, and as the American population continues to age the need for proficiency in end-of-life skills will become increasingly important. This book is an invaluable resource that provides emotional, administrative, and palliative support, whether in a hospice, long-term care facility, or even in acute care settings. This vital go-to text clearly and concisely lays out not only how to care for patients facing end-of-life issues, but also how to engage in self-care and cope with occupational stress. Beginning with an overview of hospice care, including its history and philosophy, this book offers a timeline of the growth of the hospice movement in the U.S. Subsequent sections include up-to-date information on the clinical responsibilities of the hospice nurse in addressing the physical, psychological, and spiritual needs of terminally ill patients and their families in a culturally sensitive way. This book also outlines the administrative duties of the hospice nurse, including hospice documentation, a review of hospice regulations, and quality management. The closing section focuses on occupational stress in hospice nursing and how to engage in self-care. This text can serve as a useful clinical resource and also as a reference for nurses seeking hospice certification from the Hospice and Palliative Credentialing Center. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the New Nurse Practitioner - What You Really Need to Know in a Nutshell (Paperback): Nadine M. Aktan Essentials for the New Nurse Practitioner - What You Really Need to Know in a Nutshell (Paperback)
Nadine M. Aktan
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

What type of schooling do I need to become a nurse practitioner? How do I choose the right clinical preceptor? How can I best prepare for my first year of practice? Written for those considering NP practice, current NP students, and newly certified NPs alike, this quick, easy-to-use manual covers everything there is to know about transitioning into the NP role and its rewards and challenges. Completely updated, this second edition provides several new chapters covering electronic health records, the impact of health care reform, promoting the NP role, and how to choose a doctoral program. All original chapters have been revised and/or expanded, and updated key points, tables and vignettes describe cutting-edge knowledge and skills that will help new NPs to excel. The only resource of its kind, the book guides the reader through the entire process from the decision to become an NP to selecting the right educational program to licensure. It discusses the contractual relationship with institutions, and related health providers, along with legal/malpractice issues. Current NPs offer words of wisdom on how to survive the first year of practice, and stories from the author and her colleagues provide an intimate look at everyday realities. Organized for easy access to information and filled with humour, the resource also contains learning objectives, plentiful checklists to facilitate important decision-making, charts, tables, and ""hot topics"" sections. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the Cardiac Surgery Nurse - Caring for Cardiac Surgery Patients in a Nutshell (Paperback): Tanya Hodge Essentials for the Cardiac Surgery Nurse - Caring for Cardiac Surgery Patients in a Nutshell (Paperback)
Tanya Hodge
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

Serves as handy clinical guide for nurses working in this field, covering the timeline from preoperative to recover, with an emphasis on prevention and management of postoperative complications. It will appeal to new graduates and nurses who are considering a switch to cardiac care and the critical care area. The book re-enforces the knowledge these highly specialized nurses already have and provides structure to help develop additional skills. This is a 'must-have' pocket reference tool containing frequently utilized information that is presented in the clear and precise format. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for Dementia Care - What Nurses Need to Know in a Nutshell (Paperback): Carol A. Miller Essentials for Dementia Care - What Nurses Need to Know in a Nutshell (Paperback)
Carol A. Miller
R957 Discovery Miles 9 570 Ships in 10 - 15 working days

Patients who have dementia present unique challenges for nurses in all settings. A succinct guide for nurses in adult health clinical settings about how to provide person-centred care for patients who have dementia as a concurrent condition. With an easy access format, it provides strategies for clinical management that make life easier for nurses while improving care for patients. The book keeps pace with the rapidly evolving study of dementia, describing issues commonly associated with different stages and specific settings; discussing person-centred care strategies, ethical and legal issues, and needs of caregivers; and providing information about useful resources. It will serve as a daily companion and valuable guide for all clinical nurses who work with older patients in any setting including the emergency room, medical-surgical unit, medical office, and community mental health settings. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for Stroke Care Nursing - An Expert Guide in a Nutshell (Paperback): Kathy J. Morrison Essentials for Stroke Care Nursing - An Expert Guide in a Nutshell (Paperback)
Kathy J. Morrison
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

This highly practical, pocket-sized reference for stroke care nurses provides quick, bedside access to the most current guidelines for diagnostic tests, state-of-the-art treatments, and best practice standards. The first of its kind, the resource distills lengthy and often complex national stroke care guidelines into clear, bite-size pieces of information. Not only does it provide comprehensive stroke care information, it also explains the rationale behind stroke standards, making them easier to embrace and incorporate into practice. The book is organized consistently to foster rapid information retrieval. Each chapter includes objectives and such helpful features as "Clinical Pearls," bulleted segments that provide critical information at a glance. Written for stroke care nurses, as well as those who educate them, the guide also serves as an instructive resource for nurses not specializing in neurology but who are increasingly being called on to care for stroke patients. The book is also a helpful resource for stroke program coordinators and as a review for SCRN and CNRN certification exams. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the A&E Nurse - Emergency Department Orientation in a Nutshell (Paperback): Jennifer R. Buettner Essentials for the A&E Nurse - Emergency Department Orientation in a Nutshell (Paperback)
Jennifer R. Buettner
R957 Discovery Miles 9 570 Ships in 10 - 15 working days

Because A&E nurses need to think fast and act fast . . . This is the only orientation guide and reference designed specifically for new A&E nurses and the preceptors responsible for their orientation. The chapters provide a brief overview of equipment, treatments, and drugs used to manage common disorders and conditions frequently seen. The book includes disorder definitions, signs and symptoms, interventions, drugs, and critical thinking questions. Using a bullet-point format, each chapter is conveniently organized alphabetically by disease and disorder within each body system for quick access. The book serves as an organized, reliable, and thorough guide, ensuring a structured approach to orientation. The book provides quick summaries of important points, questions, and answers at regular intervals throughout. Other useful features include a skills checklist, coverage of common lab values and medications, and EKG rhythms. This book was originally published under the Fast Facts series by Springer Publishing Company.

Essentials for the Clinical Nurse Manager - Managing a Changing Workplace in a Nutshell (Paperback): Barbara J. Fry Essentials for the Clinical Nurse Manager - Managing a Changing Workplace in a Nutshell (Paperback)
Barbara J. Fry
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

Clinical nurse managers face myriad challenges, including administrative, clinical, and interpersonal issues. This concise, practical resource offers wise guidance for nurses working in this complex, fast-paced role. Addressing common complaints and anxieties, it offers quick access to insights, proven strategies, and tools for effectively coping with such situations as institutional change, a multigenerational and multicultural workforce, resistance to change, and toxic behaviours. Fully updated and revised, this edition provides sound advice addressing the changing dynamics in health care that have amplified the challenges of clinical nurse management. It offers strategies for boosting staff morale during times of fear and anxiety, explains how to reclaim professional practice and focus on quality of care, advocates for nurses at senior levels, and discusses how to maintain one's identity in an interdisciplinary setting. Designed to assist clinical nurse managers at all levels in developing new and effective ways of leading in a rapidly changing health care environment, this resource helps foster a better quality of work life and professional practice. It features concise chapters and bulleted information for quick access and at-a-glance boxes. Also included are helpful tools and worksheets for managing a variety of challenges, along with the "Top 10 Fast Facts for Thriving in a Changing Workplace." This book was originally published under the Fast Facts series by Springer Publishing Company.

Communicable Diseases (Paperback, 1st): Nelouise Geyer Communicable Diseases (Paperback, 1st)
Nelouise Geyer
R635 R588 Discovery Miles 5 880 Save R47 (7%) Ships in 4 - 8 working days

Juta’s Communicable Diseases offers students and health practitioners an up-to-date and concise guide on communicable diseases, including COVID-19, monkey pox and the zika virus. The content includes legal and ethical obligations; myths and misunderstandings about communicable diseases; immunisation and vaccination, reporting of communicable diseases; epidemiology; response to outbreaks, and prevention and management of communicable diseases. The diseases are systematically grouped by their main means of transmission.

Essentials for the Clinical Nursing Instructor - Clinical Teaching in a Nutshell (Paperback): Eden Zabat-Kan, Susan Stabler-Haas Essentials for the Clinical Nursing Instructor - Clinical Teaching in a Nutshell (Paperback)
Eden Zabat-Kan, Susan Stabler-Haas
R774 Discovery Miles 7 740 Ships in 10 - 15 working days

Replete with new information that helps nurses to become first-rate clinical instructors. Newly expanded and updated with a wealth of practical information, this guide offers pragmatic advice on how to tailor teaching to nurses in different clinical sites, specialties, and student populations; and addresses new requirements regarding online learning and hospital electronic documentation. Providing concrete tools for anxiety and stress reduction, the third edition also focuses on the importance of self-care. Following the instructor from day one through an entire rotation, the book helps readers to organize the clinical experience, develop effective relationships with staff at clinical facilities, make clinical assignments, plan orientation days, develop clinical rotations, and understand relevant legal issues. It covers key information about policies and procedures, from school to clinical site. Delivered in a concise, quick-access, easy-to-read format, the book helps both new and experienced instructors to optimize the learning experience for their students. This book was originally published under the Fast Facts series by Springer Publishing Company.

Work Integrated Learning - Preparation Of Students For Industry (Paperback): Work Integrated Learning - Preparation Of Students For Industry (Paperback)
R440 Discovery Miles 4 400 Ships in 4 - 8 working days

Graduate education and employability stand as the foundational cornerstones of social and economic progress for any nation. These encompass a spectrum of accomplishments, competencies, and individual qualities that significantly enhance graduates' prospects of securing employment and excelling within their selected careers.

Gaining work experience offers young individuals a chance to actively participate in a professional environment, enabling them to grasp the dynamics of the working world, which differs significantly from the school setting.

Simultaneously, it presents businesses with the prospect of enhancing their visibility within the local community and playing a role in shaping the future workforce.

Corruption in South Africa - A Legal Perspective (Paperback): John C.Mubangizi Corruption in South Africa - A Legal Perspective (Paperback)
John C.Mubangizi
R695 R636 Discovery Miles 6 360 Save R59 (8%) Ships in 4 - 8 working days

Corruption in South Africa: A Legal Perspective offers a comprehensive analysis of the legal and institutional frameworks addressing corruption in South Africa. With eleven insightful chapters covering the international anti-corruption landscape, domestic legislation, the impact on human rights, public procurement, money laundering, and the critical role of civil society, courts, and commissions of inquiry, this book is an essential resource for anyone seeking to understand the challenges of corruption in South Africa and the legal battle against it.

Designed for academics, policymakers, legal practitioners, students, and the general public, this groundbreaking work sheds light on a crucial issue facing the nation today. It is written in a style and language that make it accessible and easy to understand even for those without any legal background.

Administrative Law In South Africa (Paperback, 3rd Edition): Cora Hoexter Administrative Law In South Africa (Paperback, 3rd Edition)
Cora Hoexter; Cora Hoexter, Glenn Penfold; Edited by Glenn Penfold
R1,786 R1,509 Discovery Miles 15 090 Save R277 (16%) Ships in 4 - 8 working days

This book offers a comprehensive account of South African administrative law with an emphasis on judicial review of administrative action. First published in 2007, Administrative Law in South Africa was soon established as a leading scholarly work in its field. The first and second editions by Cora Hoexter both attracted a remarkable number of judicial citations with approval.

The updated third edition by Cora Hoexter and Glenn Penfold takes account of almost a decade of case law and commentary since the second edition appeared in April 2012. Although considerably expanded in length, the third edition retains the clarity and accessibility that characterised the first two editions.

The work is intended primarily for the subject specialist but will be appreciated by all who work with this branch of public law, including judges, practitioners, academics, students and administrators.

The Law of Neighbours (Paperback): A.J. Van Der Walt The Law of Neighbours (Paperback)
A.J. Van Der Walt 2
R999 Discovery Miles 9 990 Ships in 4 - 8 working days
Understanding Covid-19 Health And Safety Requirements In The South African Workplace (Paperback): Donald Keith Understanding Covid-19 Health And Safety Requirements In The South African Workplace (Paperback)
Donald Keith
R262 Discovery Miles 2 620 Ships in 4 - 8 working days

This book explains the health and safety measures that employers are required to implement in the workplace to protect their employees and the public against COVID-19. It contains several checklists that systematically work through and simplify the applicable Directions issued by the Minister of Employment and Labour.

The Consolidated Directions on Occupational Health and Safety Measures in Certain Workplaces were published in the Government Gazette on 1 October 2020. They place a legal responsibility on employers to take further measures to safeguard employees and the public against COVID-19. Penalties can be imposed on employers who fail to comply with the Directions (in terms of the Occupational Health and Safety Act).

Provincial And Local Government Reform In Zimbabwe - An Analysis Of The Law, Policy And Practice (Paperback): Tinashe C.... Provincial And Local Government Reform In Zimbabwe - An Analysis Of The Law, Policy And Practice (Paperback)
Tinashe C. Chigwata
R1,224 R1,060 Discovery Miles 10 600 Save R164 (13%) Ships in 4 - 8 working days

Zimbabwe’s Constitution of 2013 provides for multi-level government at national, provincial and local level. This book explores the nature, evolution and future of this multi-level system of government against the background of international best practices.

Provincial and Local Government Reform in Zimbabwe: An analysis of the Law, Policy and Practice considers key questions about the multi-level system of government and shows how it radically differs from the old Lancaster House constitutional order.

The roles that provincial and local governments, as well as traditional leaders, fulfil in the new order are examined, the reforms needed to implement the system are outlined, and lessons to be learnt from other countries with multi-level governments are considered.

This book aims to aid the realisation of Zimbabwe’s constitutional goals of development, democracy and peace through effective multilevel governance and contributes to the international discourse on decentralisation and the role of subnational governments in Africa.

Introducing Mental Health Nursing - A service user-oriented approach (Paperback, 2nd edition): Cath Roper Introducing Mental Health Nursing - A service user-oriented approach (Paperback, 2nd edition)
Cath Roper
R1,268 Discovery Miles 12 680 Ships in 10 - 15 working days

Introducing Mental Health Nursing offers a systematic overview of both the science and the art of caring for people experiencing mental health problems. It addresses the attitudes, knowledge and skills required to provide care for service users across all health-care settings, from specialist mental health services to general hospitals and community care.The authors place the service user at the centre of all aspects of mental health care and emphasise the importance of the therapeutic relationship as the cornerstone of good mental health nursing practice. Emphasis is placed on the role of the nurse as an intrinsic member of the mental health team, and nurses are encouraged to think critically about the perspectives that they bring to their practice.The second edition has been fully revised and updated, with increased focus on Indigenous social and emotional well-being, as well as two new chapters on Recovery and Cultural Safety. A must-have book for undergraduate nursing students, new graduates and professionals changing specialties or simply wishing to refresh their mental health nursing knowledge.' This is a brave and dignified text - beautifully written and conceived and given the current texts available - a must for any serious undergraduate nursing program in an Australian university.' - David Buchanan, De Montfort University, Leicester, United Kingdom'I recommend this text to all students of nursing, whether you intend to pursue a career in this speciality or if you simply desire to provide the best care possible in any field of practice.' - Associate Professor Stephen Elsom RN PhD, Director, Centre for Psychiatric Nursing, The University of Melbourne

New all-in-one first additional language: Grade 3: Learners book (Paperback): Mart Meij New all-in-one first additional language: Grade 3: Learners book (Paperback)
Mart Meij
R245 R230 Discovery Miles 2 300 Save R15 (6%) In Stock

The Learner’s Book has been developed according to the requirements of the CAPS for Grade 3. The book can be used year after year. It gives an opportunity for introducing and reinforcing learning content, with at least two pages of activities per week. It also provides learners with activities and assessments.

Understanding the CCMA rules & procedure (Paperback, 2nd ed): Don Keith Understanding the CCMA rules & procedure (Paperback, 2nd ed)
Don Keith
R451 Discovery Miles 4 510 Ships in 4 - 8 working days

Understanding the CCMA Rules & Procedure is an explanation of the Rules for the Conduct of Proceedings before the CCMA, and an invaluable guide to the various CCMA processes and proceedings. Understanding the CCMA Rules & Procedure will assist the reader in understanding a sometimes complicated and confusing set of rules. Each CCMA rule is explained and summarised. In cases where a rule has been interpreted by the CCMA or Labour Courts, the relevant award or judgment is brought to the reader's attention. Understanding the CCMA Rules & Procedure also contains: The text of the rules for easy reference; A useful matrix of CCMA forms and their uses; Templates for rescission and condonation applications; The CCMA guidelines on misconduct arbitration; The code of conduct for CCMA commissioners.

Customer Services (Paperback, 3rd Edition): M C Cant Customer Services (Paperback, 3rd Edition)
M C Cant
R327 Discovery Miles 3 270 Ships in 4 - 8 working days

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again.

Customer Service draws together the important issues regarding customer service. It addresses all the key elements which need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses – both large and small – and for employees at all levels.

This book:

  • Considers the topic of customer service within the context of its role in marketing strategy
  • Stresses the importance and role of verbal and non-verbal communication
  • Highlights the role that physical evidence plays in supporting a service strategy
  • Addresses the causes of service failures and how to fix them
  • Provides guidance on how to develop a service system
  • Shows how technology can be used to enhance customer service
  • Gives advice on how to develop and train staff to deliver exceptional customer service
  • Addresses the important issues of quality, value, expectations and satisfaction and why they form the foundation of a service strategy
  • Outlines the concept of customer experience management and how to apply it to a business
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