Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements traditional writer's reference manuals on technical writing through presentation of first-hand examples that help readers understand practical considerations in writing and producing technical content. These examples illustrate how a publication originates as well as various challenges and solutions. The second edition contains new material in every chapter including new topics, additional examples, insights, tips and tricks, new vignettes and more exercises. Appendices have been added for writing checklists and writing samples. The references and glossary have been updated and expanded. In addition, a focus on writing for the nontechnical persons working in the technology world and the nonnative English speaker has been incorporated. Written in an informal, conversational style, unlike traditional college writing texts, the book also contains many interesting vignettes and personal stories to add interest to otherwise stodgy lessons.

Offering concise yet thorough treatment of academic reading and writing in college, Reading Rhetorically, 4th.ed., shows students how to analyze texts by recognizing rhetorical strategies and genre conventions, and how to incorporate other writers' texts into their own research-based papers. Four important features of this text: 1. Its emphasis on academic writing as a process in which writers engage with other texts 2. Its emphasis on reading as an interactive process of composing meaning 3. Its treatment rhetorical analysis as both an academic genre that sharpens students' reading acuity and as a tool for academic research 4. Its analytical framework for understanding and critiquing how visual texts interact with verbal texts This brief rhetoric teaches students how to see texts positioned in a conversation with other texts, how to recognize a text's rhetorical aims and persuasive strategies, and how to analyze texts for both content and method.

Teachers of technical writing are frequently handicapped by a lack of material to back up discussions in the classroom and in textbooks. This title helps to overcome this weakness.

Tracking the relationship between the theory of press control and the realities of practicing daily press censorship prior to publication, this volume on the suppression of dissent in early modern Europe tackles a topic with many elusive and under-researched characteristics. Pre-publication censorship was common in absolutist regimes in Catholic and Protestant countries alike, but how effective it was in practice remains open to debate. The Netherlands and England, where critical content segued into outright lampoonery, were unusual for hard-wired press freedoms that arose, respectively, from a highly competitive publishing industry and highly decentralized political institutions. These nations remained extraordinary exceptions to a rule that, for example in France, did not end until the revolution of 1789. Here, the author's European perspective provides a survey of the varying censorship regulations in European nations, as well as the shifting meanings of 'freedom of the press'. The analysis opens up fascinating insights, afforded by careful reading of primary archival sources, into the reactions of censors confronted with manuscripts by authors seeking permission to publish. Tortarolo sets the opinions on censorship of well-known writers, including Voltaire and Montesquieu, alongside the commentary of anonymous censors, allowing us to revisit some common views of eighteenth-century history. How far did these writers, their reasoning stiffened by Enlightenment values, promote dissident views of absolutist monarchies in Europe, and what insights did governments gain from censors' reports into the social tensions brewing under their rule? These questions will excite dedicated researchers, graduate students, and discerning lay readers alike.

Publication of a research article can be a defining moment in a researcher's career. However, the steps involved in turning an initial research question into a published article can be a long and arduous journey. To aid in this process, Professional Writing in Kinesiology and Sports Medicine was developed to serve as a comprehensive writing guide for research professionals and students who are looking to improve their academic writing skills. Dr. Mark Knoblauch and his 15 contributors developed Professional Writing in Kinesiology and Sports Medicine to focus around the area of manuscript development and presentation, while also including chapters that outline the foundational concepts of professional writing, developing a research grant, and the journal selection process. Each chapter is written by content experts who bring a wealth of experience not only from their own academic writing but also from having spent countless hours helping students become better, more effective writers. Many textbooks have been written that focus on development of the research manuscript itself, but what sets Professional Writing in Kinesiology and Sports Medicine apart is that it includes so much more to aid writers in their process. What you can find inside: * Examination of ancillary aspects associated with academic research such as poster and oral presentations * How to choose the most effective journal * How to deal with the stress of writing * How to write an effective grant Professional Writing in Kinesiology and Sports Medicine covers those topics and more, with the intent of providing a thorough, practical writing guide that spans the breadth of the research manuscript development, writing, and presentation process. Throughout the textbook, sample writings and cases relevant to the fields of kinesiology and sports medicine are used to provide the reader relevant, applicable examples to help improve their own writing.

In this book Dr. Dannelle D. Stevens offers five key principles that will bolster your knowledge of academic writing, enable you to develop a manageable, sustainable and even enjoyable writing practice, and, in the process, effectively increase your publication output and promote your academic career. A successful and productive book and journal article author, writing coach, the creator of a nationally-recognized, cross-disciplinary faculty writing program, and with a long career as a faculty member and experience as a department chair, Dannelle offers a unique combination of motivation, reflective practices, analytical tools, templates and advice to set you on the path to being a productive and creative writer. Drawing on her experience as a writer, and on her extensive research into the psychology of writing and the craft of scholarly writing, Dannelle starts from the premise that most faculty have never been taught to write, and that writers, both experienced and novice, frequently experience anxiety and self-doubt that erode confidence. She begins by guiding readers to understand themselves as writers, and discover what has impeded or stimulated them in the past to establish positive new attitudes and sustainable habits. Dannelle provides strategies for setting doable goals, organizing a more productive writing life, and demonstrates the benefits of writing groups, including offering a variety of ways in which you can experiment with collaborative practice. In addition, she offers a series of reflections, exercises and activities to spark your writing fluency and creativity. Whether developing journal articles, book chapters, book proposals, book reviews, or conference proposals, this book will help you demystify the hidden structures and common patterns in academic writing and help you match your manuscript to the language, structures and conventions of your discipline be it in the sciences, social sciences or humanities. Most importantly, believing that connecting your passions with your work is essential to stimulating your ideas and enthusiasm, this essential guide offers you the knowledge and skills to write more.

If you want to be a writer this is the book for you! Following the success of "An Author's Guide to Publishing", Michael Legat has now produced a truly practical guide to the craft of writing. Brimming with useful advice and tips, it warns against common pitfalls and teaches you how to adopt a professional attitude towards your work. Chapters cover such aspects of writing as the novel, short stories, non-fiction, articles, poetry, plays, radio and television scripts - even children's books. A detailed look at how to prepare a typescript, where and how to submit it and a discussion on the rewards of writing conclude this invaluable book. Whether you are a beginner or a more experienced writer, you will enjoy Michael Legat's lively anecdotes and down-to-earth approach. This is the most comprehensive and helpful guide to the business of writing that has yet been published.

This book reflects recent scholarly and theoretical developments in media studies, or Medienwissenschaft. It focuses on linkages between North America and German-speaking Europe, and brings together and contextualizes contributions from a range of leading scholars. In addition to introducing English-language readers to some of the most prominent contemporary German media theorists and philosophers, including Claus Pias, Sybille Kramer and Rainer Leschke, the book shows how foundational North American contributions are themselves inspired and informed by continental sources. This book takes Harold Innis or Marshall McLuhan (and other members of the "Toronto School") as central points of reference, and traces prospective and retrospective lines of influence in a cultural geography that is increasingly global in its scope. In so doing, the book also represents a new episode in the international reception and reinterpretation of the work of Innis and McLuhan, the two founders of the theory and study of media.

Packed with customizable editing tools--this practical, up-to-date reference includes the latest on writing and editing online

"The McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders" is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for professionals and novices alike, it guides you through the entire proofreading and editing process and features a CD-ROM with more than 25 interactive tools and checklists.

This all-in-one package offers style sheet templates, a list of editor's symbols, comprehensive editing and proofreading checklists, and guides to commonly misspelled and confused words. It also presents advice on electronically editing and proofreading for the Web.

We all know the basic structure of a sentence: a subject and verb pair expressing a complete thought and ending with proper punctuation. But that classroom definition doesn't begin to describe the ways in which these elements can combine to resonate with us as we read, to make us stop and think, laugh or cry. In 25 Great Sentences and How They Got That Way, master teacher Geraldine Woods unpacks powerful examples of what she instead prefers to define as "the smallest element differentiating one writer's style from another's, a literary universe in a grain of sand". And that universe is very large: the hundreds of memorable sentences gathered here come from sources as wide-ranging as Edith Wharton and Yogi Berra, Toni Morrison and Yoda, T. S. Eliot and Groucho Marx. Culled from fiction, nonfiction, drama, poetry, song lyrics, speeches and even ads, these exemplary sentences are celebrated for the distinctive features-whether of structure, diction, connection/comparison, sound or extremes-that underlie their beauty, resonance and creativity. With dry humour and an infectious enjoyment that makes her own sentences a pleasure to read, Woods shows us the craft that goes into the construction of a memorable sentence. Each chapter finishes with an enticing array of exercises for those who want to test their skill at a particular one of the featured twenty-five techniques, such as onomatopoeia or parallelism. This is a book that will be treasured by language enthusiasts everywhere.

Here is a book about the craft of writing fiction that is thoroughly useful from the first to the last page whether the reader is a beginner, a seasoned writer, or a teacher of writing. You will see how a work takes form and shape once you grasp the principles of momentum, tension, and immediacy. "Tension," Stern says, "is the mother of fiction. When tension and immediacy combine, the story begins." Dialogue and action, beginnings and endings, the true meaning of "write what you know," and a memorable listing of don'ts for fiction writers are all covered. A special section features an Alphabet for Writers: entries range from Accuracy to Zigzag, with enlightening comments about such matters as Cliffhangers, Point of View, Irony, and Transitions."

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. As the first academic text dedicated to the self-proclaimed "worldwide leader in sports", this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

Writing About American Literature, the latest addition to Karen Gocsik's popular "Writing About" series, is an accessible, step-by-step guide to writing about literature, from active reading to final revisions. The only writing guide created with American literature students in mind, this new text understands that active reading is the first step towards producing quality assignments and sections devoted to reading analytically and interrogating sources provide students with this essential foundation. Tips on reading critically and creatively, generating ideas, narrowing a topic, constructing a thesis, structuring an argument, and revising lead students through the entire arc of the writing process.

Asked to name their ideal job, more people in the UK say they would like to be an author than anything else. Yet with more than 200,000 books now being published here a year and over two million worldwide, the competition is getting fiercer by the minute. As editor in chief of a successful self-publishing house, Chris Newton spends most of his waking hours editing and ghostwriting books for other people, and he knows all about how books can go wrong and how they can be put right. He is also a successful published author, one of his books having been acclaimed by a professional reviewer as having 'a good claim to be the finest biography of an angler ever written'.

This set includes two essential resources for writers and editors: The Copyeditor's Handbook, now in its fourth edition, and The Copyeditor's Workbook, the new companion to the bestselling Handbook. Unstuffy, hip, and often funny, The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn't make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The Copyeditor's Workbook: Exercises and Tips for Honing Your Editorial Judgment-a new companion to the Handbook-offers comprehensive and practical training in the art of copyediting for both aspiring and experienced editors. More than forty exercises of increasing difficulty and length, covering a range of subject matter, enable you to advance in skill and confidence. Detailed answer keys and explanations offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively and professionally with authors and clients. Whether the exercises are undertaken alone or alongside the new edition of The Copyeditor's Handbook, they provide a thorough workout in the essential knowledge and skills required of contemporary editors.

Organizations, which are central in contemporary industrialized and post-industrial societies, including government departments and agencies, corporations, and non-government organizations, claim to want and practice two-way communication, dialogue, and engagement with citizens, customers, employees, and other stakeholders and publics. But do they in reality? Voice - speaking up - is recognized as fundamental for democracy, representation, and social equity. But what if governments, corporations, institutions, and NGOs are not listening? This book reports the findings of a two-year, three-continent study that show that public and private sector organizations devote substantial and sometimes massive resources to construct an 'architecture of speaking' through advertising, PR, and other public communication practices, but listen poorly, sporadically, and sometimes not at all. Beyond identifying a 'crisis of listening' in modern societies, this landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity. This research is essential reading for all scholars, students, and practitioners involved in politics; government, corporate, marketing, and organizational communication; public relations; and all those interested in democratic participation, media, and society.

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

Pierre Bourdieu's ideas have had a major impact on a number of fields of inquiry. As scholars of media and communication begin to think more frequently and more carefully with Bourdieu's ideas, this book offers a wealth of points of contact between Bourdieu's ideas and research topics concerning media and communication. This book addresses how Bourdieu's ideas can be used to raise questions concerning: media production, media audiences, symbolic authority, and the history of communication study. The result is a compact but comprehensive volume that gives the reader a sense of the scope and relevance of Bourdieu's ideas to a wide range of domains of study in communication research.

News Literacy gathers leading scholars, educators, and media makers to explore new approaches to thinking about, examining, and evaluating news media and civic engagement around these fundamental questions: What are the most pressing issues in news, media, and culture in a converged, digital, and global media age? What are the best educational practices to foster media literate understanding, engagement, and expression across borders, across cultures, and across divides? The book will prepare future media practitioners (and citizens) to embrace new media environments that can simultaneously empower their craft and their civic voice. This means teaching not only about the various ways new technologies are used and to what end, but also how these tools can enable better engagement with audiences, more dialog with communities, and a more nuanced understanding of how information is processed through new media platforms. Such an approach can empower a more active, collaborative, and empowered information landscape for the digital age.

There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result. This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change. The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue - from obesity, to cancer and smoking - in an efficient and effective manner. Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.