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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities (Hardcover, New)
Loot Price: R964
Discovery Miles 9 640
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The Growth Drivers - The Definitive Guide to Transforming Marketing Capabilities (Hardcover, New)
Expected to ship within 12 - 19 working days
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"The Growth Drivers" explains why it is critical that organizations
invest in the capabilities needed to excel at customer-centric
marketing to drive growth. The authors explain what world-class
marketing means in practice and reveal the power of strategic
marketing as a dynamic propeller of growth. Each chapters includes
a summary, a range of illustrative real-life examples and practical
tools based on the work of leading practitioners in this pioneering
field, as well as relevant diagrams and pictures. A vast array of
international case studies and anecdotes are incorporated
throughout the book and feature insights via examples from
T-Mobile, eBay, Shell, Hewlett Packard, PepsiCo, P&G, and more.
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