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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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A Stakeholder Approach to Managing Food - Local, National, and Global Issues (Hardcover)
Loot Price: R3,514
Discovery Miles 35 140
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A Stakeholder Approach to Managing Food - Local, National, and Global Issues (Hardcover)
Series: Food and Agricultural Marketing
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This research anthology explores the concept of food production and
supply, from farm gate to plate, bringing together contemporary
thinking and research on local, national, and global issues from a
stakeholder perspective. A Stakeholder Approach to Managing Food
includes a number of sections to represent these challenges,
opportunities, conflicts, and cohesions affecting relevant
stakeholder groups within food production and supply and their
reaction to, engagement with, and co-creation of the food
environment. For some, local, national, and global interests may
seem at odds. We are in an era of growing and pervasive
multi-national corporations, and these corporations have
significant influence at all levels. Rapidly growing economies such
as China are a focus for the global brand, but is this a scenario
of adaptation or homogenization of food? Alongside this trend
toward national and global development in food, this volume
presents the counter-reaction that is taking place (especially in
developed countries) toward local speciality and culturally bound
foods, with emphasis on the importance of the inter-connection of
local communities and agri-food culture and economy. With an
in-depth analysis of agricultural businesses, this book shows that
the entrepreneurial spirit is alive and well in rural communities
with often renewed and engaged connection with consumers and
imaginative use of new media. This book will be of interest to
students, researchers and policy-makers concerned with agriculture,
food production and economics, cultural studies.
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