Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Public relations

Buy Now

Industrial Tourism - Opportunities for City and Enterprise (Hardcover, New Ed) Loot Price: R4,722
Discovery Miles 47 220
Repayment Terms: R443 pm x 12*
Add to cart
Industrial Tourism - Opportunities for City and Enterprise (Hardcover, New Ed): Alexander H.J. Otgaar, Leo Van Den Berg, Rachel...

Industrial Tourism - Opportunities for City and Enterprise (Hardcover, New Ed)

Alexander H.J. Otgaar, Leo Van Den Berg, Rachel Xiang Feng

 (sign in to rate)
Loot Price R4,722 Discovery Miles 47 220 | Repayment Terms: R443 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: June 2010
First published: 2010
Authors: Alexander H.J. Otgaar • Leo Van Den Berg • Rachel Xiang Feng
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Hardcover
Pages: 242
Edition: New Ed
ISBN-13: 978-1-4094-0220-6
Categories: Books > Earth & environment > Regional & area planning > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Promotions
LSN: 1-4094-0220-7
Barcode: 9781409402206

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Handbook Of Public Relations (Paperback, 12th Edition): Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner
Handbook Of Public Relations
Irma Meyer, Dalien Rene Benecke, … Paperback R592 Discovery Miles 5 920
Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R397 Discovery Miles 3 970
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 5th Edition): Annette Clear,...
Dynamics Of Public Relations And…
Annette Clear, Maritha Pritchard, … Paperback R486 Discovery Miles 4 860
Public Relations - Theory And Practice (Paperback, 3rd Edition):
Public Relations - Theory And Practice
Paperback R336 Discovery Miles 3 360
Customer Services (Paperback, 3rd Edition): M C Cant
Customer Services
M C Cant Paperback R308 Discovery Miles 3 080
Outside-in Service Design - A Practical Guide (Paperback): Amir Azizpour
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R979 Discovery Miles 9 790
Public Relations (Hardcover): Edward L Bernays
Public Relations
Edward L Bernays Hardcover R832 R762 Discovery Miles 7 620
Public management in the information age (Book): F. Minnaar, K. Bekker
Public management in the information age
F. Minnaar, K. Bekker Book R649 Discovery Miles 6 490
Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):...
Personal Branding For Entrepreneurs…
Donna Rachelson Paperback R170 R152 Discovery Miles 1 520
Trust Signals - Brand Building in a Post-Truth World (Hardcover): Scott Baradell
Trust Signals - Brand Building in a…
Scott Baradell Hardcover R751 R670 Discovery Miles 6 700
Shutdown Slingshot - Eight Winning Mindsets Real Estate Agents Need to Double-Down Over the Next 100 Days (Hardcover): Glenn...
Shutdown Slingshot - Eight Winning…
Glenn McQueenie Hardcover R443 R414 Discovery Miles 4 140
The Digital Pivot - Secrets of Online Marketing (Hardcover): Eric Schwartzman
The Digital Pivot - Secrets of Online…
Eric Schwartzman Hardcover R710 Discovery Miles 7 100

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners