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Conjoint Measurement - Methods and Applications (Paperback, Softcover reprint of hardcover 4th ed. 2007) Loot Price: R2,451
Discovery Miles 24 510
Repayment Terms: R230 pm x 12*
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Conjoint Measurement - Methods and Applications (Paperback, Softcover reprint of hardcover 4th ed. 2007): Anders Gustafsson,...

Conjoint Measurement - Methods and Applications (Paperback, Softcover reprint of hardcover 4th ed. 2007)

Anders Gustafsson, Andreas Herrmann, Frank Huber

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Loot Price R2,451 Discovery Miles 24 510 | Repayment Terms: R230 pm x 12*

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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2010
First published: 2007
Editors: Anders Gustafsson • Andreas Herrmann • Frank Huber
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 373
Edition: Softcover reprint of hardcover 4th ed. 2007
ISBN-13: 978-3-642-09056-1
Categories: Books > Science & Mathematics > Mathematics > Probability & statistics
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-09056-7
Barcode: 9783642090561

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