Why We Love Disney - The Power of the Disney Brand (Paperback, New edition)

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	February 2011
First published:	2011
Authors:	Andi Stein
Dimensions:	225 x 150 x 15mm (L x W x T)
Format:	Paperback
Pages:	282
Edition:	New edition
ISBN-13:	978-1-4331-0897-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Arts & Architecture > Performing arts > Technical & background skills > Stage & theatre management Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Transport industries > General
LSN:	1-4331-0897-6
Barcode:	9781433108976

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