Fuzzy Methods for Customer Relationship Management and Marketing - Applications and Classifications (Hardcover)

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	2012
First published:	March 2012
Editors:	Andreas Meier • Laurent Donze
Dimensions:	280 x 216 x 22mm (L x W x T)
Format:	Hardcover
Pages:	387
ISBN-13:	978-1-4666-0095-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-4666-0095-0
Barcode:	9781466600959

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