Strategic Innovative Marketing and Tourism in the COVID-19 Era - 9th ICSIMAT Conference 2020 (Paperback, 1st ed. 2021)

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	February 2021
First published:	2021
Editors:	Androniki Kavoura • Stephen J. Havlovic • Natalya Totskaya
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	240
Edition:	1st ed. 2021
ISBN-13:	978-3-03-066153-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	3-03-066153-9
Barcode:	9783030661533

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