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The Complexity Turn - Cultural, Management, and Marketing Applications (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R3,508
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The Complexity Turn - Cultural, Management, and Marketing Applications (Paperback, Softcover reprint of the original 1st ed. 2017)
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This book takes the reader beyond net effects and main and
interaction effects thinking and methods. Complexity theory
includes the tenet that recipes are more important than
ingredients-any one antecedent (X) condition is insufficient for a
consistent outcome (Y) (e.g., success or failure) even though the
presence of certain antecedents may be necessary. A second tenet:
modeling contrarian cases is useful because a high or low score for
any given antecedent condition (X) associates with a high Y, low Y,
and is irrelevant for high/low Y in some recipes in the same data
set. Third tenet: equifinality happens-several recipes indicate
high/low outcomes.
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