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Sensory Marketing - Theoretical and Empirical Grounds (Paperback) Loot Price: R1,552
Discovery Miles 15 520
Repayment Terms: R145 pm x 12*
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Sensory Marketing - Theoretical and Empirical Grounds (Paperback): Bertil Hulten

Sensory Marketing - Theoretical and Empirical Grounds (Paperback)

Bertil Hulten

Series: Routledge Interpretive Marketing Research

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Loot Price R1,552 Discovery Miles 15 520 | Repayment Terms: R145 pm x 12*

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: March 2017
First published: 2015
Authors: Bertil Hulten
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Paperback
Pages: 404
ISBN-13: 978-1-138-04101-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 1-138-04101-7
Barcode: 9781138041011

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