Ethnocentrism works to reinvigorate the study of ethnocentrism by
reconceptualising ethnocentrism as a social, psychological, and
attitudinal construct. Using a broad, multidisciplinary approach to
ethnocentrism, the book integrates literature from disciplines such
as psychology, political science, sociology, anthropology, biology,
and marketing studies to create a novel reorganisation of the
existing literature, its origins, and its outcomes. Empirical
research throughout serves to comprehensively measure the six
dimensions of ethnocentrism-devotion, group cohesion, preference,
superiority, purity, and exploitativeness-and show how they factor
into causes and consequences of ethnocentrism, including
personality, values, morality, demographics, political ideology,
social factors, prejudice, discrimination, and nationalism.
Ethnocentrism is fascinating reading for scholars, researchers, and
students in psychology, sociology, and political science.
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