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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Marketing: A Global Perspective (Paperback)
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Marketing: A Global Perspective (Paperback)
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Marketing: A Global Perspective is the much-anticipated EMEA
edition of Grondslagen van de Marketing, the market leader in the
Netherlands for over 25 years. In this bestseller, Dr Bronis
Verhage strikes the right balance between marketing theory and
practice. The text features perspectives from Europe, the Middle
East, Africa and the wider world, embedded in a global context,
offering a cutting-edge review of new priorities in marketing, as
illustrated by a diverse selection of analyses of world-class
companies' customer-focused strategies. This
attractively-illustrated, full-colour edition includes a range of
case vignettes assessing small and medium-sized enterprises and
large global corporations such as L'Oreal, Philips and Google,
encompassing the entire field of marketing, including services
marketing, B2B and green marketing.
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