Experience the forces behind the changes in the IT, Mobile Telecom
and Media industries through real-life cases from this converging
market!
"M""obile Media and Applications - From Concept to Cash" shows
how to address the challenges of consumer marketing, technology
strategy and delivery tactics for new 3G services from a pragmatic
'how they did it' approach. Combining the authors' technical
competence, business experience and consumer understanding, this
book pinpoints the pitfalls and keys to success in the industry.
The authors offer an end-to-end view, covering customer needs,
analysis of the many complex value chains, the capabilities and
limitations of the technologies, and the packaging and launch of
new mobile services. Based on real case studies and experiences,
analysis and advice is given to help the reader succeed in the real
world.
"Mobile Media and Applications - From Concept to Cash: "
Explains how media companies can go mobile, how the telecoms, media
and IT industries are converging and how even a frog can top the CD
singles chart with a ringtone. Built heavily on case studies from
real implementations and launches of services such as mobile TV,
music and gaming. Describes how many service environments today are
failing and highlights best practices to make them efficient and
powerful. For the first time ever, the impact of mobile devices and
customer behavior for mobile services is analyzed in depth. Offers
an accompanying website with additional case studies, articles and
links to the best developer forums and resources.
Decision makers, professionals and application developers in the
IT, Telecoms and Media industries, as well as enterprises,
analysts, consultants, financial services, and journalists will
find this an invaluable guide to creating successful mobile
services. Advanced students in Electrical Engineering and Telecoms
as well as business schools will find this book a useful addition
to their reading list.
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