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Books > Business & Economics > Business & management > Sales & marketing

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Wine Marketing (Paperback) Loot Price: R1,466
Discovery Miles 14 660
Wine Marketing (Paperback): C. Michael Hall, Richard Mitchell

Wine Marketing (Paperback)

C. Michael Hall, Richard Mitchell

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Loot Price R1,466 Discovery Miles 14 660 | Repayment Terms: R137 pm x 12*

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: September 2007
First published: 2008
Authors: C. Michael Hall • Richard Mitchell
Dimensions: 233 x 166 x 20mm (L x W x T)
Format: Paperback
Pages: 360
ISBN-13: 978-0-7506-5420-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines
Books > Food & Drink > Beverages > Alcoholic beverages > Wines
LSN: 0-7506-5420-1
Barcode: 9780750654203

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