Whilst Wine Marketing: a practical guide also looks at theory and
existing research, the main focus of this book is on the
practicalities of wine marketing. Each chapter includes the
following invaluable features: * 'How to' and 'how not to' case
studies based on international examples * A guide to further
reading and websites * 'Issues to consider when marketing' section
as a means of self-evaluation 'Wine Marketing' systematically
outlines the major issues involved in the production and marketing
of wine. Its accessible and clear-sighted approach makes it an
invaluable guide for everyone in the field.
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