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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketing Management - The Big Picture (Paperback, New) Loot Price: R678
Discovery Miles 6 780
Repayment Terms: R64 pm x 12*
You Save: R3,823 (85%)
Marketing Management - The Big Picture (Paperback, New): C Nordhielm

Marketing Management - The Big Picture (Paperback, New)

C Nordhielm

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List price R4,501 Loot Price R678 Discovery Miles 6 780 | Repayment Terms: R64 pm x 12* You Save R3,823 (85%)

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"Marketing Management: The Big Picture "organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: February 2014
First published: 2014
Authors: C Nordhielm
Dimensions: 236 x 191 x 14mm (L x W x T)
Format: Paperback
Pages: 432
Edition: New
ISBN-13: 978-1-118-01455-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-118-01455-3
Barcode: 9781118014554

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