"Marketing Management: The Big Picture "organizes traditional
Marketing Management theory and practice in a conceptually
appealing way. The use of well-known examples and consumer
commercials throughout the content ensures students will commit to
memory and innovative method for structuring and solving marketing
problems. The framework constitutes a disciplined approach to
connecting marking variables to each other, inextricably linking
marketing strategy concepts with their executional
implications.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
