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Customer Experience - Future Trends and Insights (Paperback, 1st ed. 2010) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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Customer Experience - Future Trends and Insights (Paperback, 1st ed. 2010): C Shaw, Q. Dibeehi, S Walden

Customer Experience - Future Trends and Insights (Paperback, 1st ed. 2010)

C Shaw, Q. Dibeehi, S Walden

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2010
First published: 2010
Authors: C Shaw • Q. Dibeehi • S Walden
Dimensions: 235 x 155 x 12mm (L x W x T)
Format: Paperback
Pages: 199
Edition: 1st ed. 2010
ISBN-13: 978-1-349-32027-1
Categories: Books > Social sciences > Sociology, social studies > General
Books > Business & Economics > Business & management > Business strategy
Books > Medicine > General issues > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-349-32027-7
Barcode: 9781349320271

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