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Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > Dietetics & nutrition
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Health, Food and Social Inequality - Critical Perspectives on the Supply and Marketing of Food (Paperback)
Loot Price: R1,289
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Health, Food and Social Inequality - Critical Perspectives on the Supply and Marketing of Food (Paperback)
Series: Routledge Studies in the Sociology of Health and Illness
Expected to ship within 12 - 17 working days
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Health, Food and Social Inequality investigates how vast amounts of
consumer data are used by the food industry to enable the social
ranking of products, food outlets and consumers themselves, and how
this influences food consumption patterns. This book supplies a
fresh social scientific perspective on the health consequences of
poor diet. Shifting the focus from individual behaviour to the food
supply and the way it is developed and marketed, it discusses what
is known about the shaping of food behaviours by both social theory
and psychology. Exploring how knowledge of social identities and
health beliefs and behaviours are used by the food industry,
Health, Food and Social Inequality outlines, for example, how
commercial marketing firms supply food companies with information
on where to locate snack and fast foods whilst also advising
governments on where to site health services for those consuming
such foods disproportionately. Giving a sociological underpinning
to Nudge theory while simultaneously critiquing it in the context
of diet and health, this book explores how social class is an often
overlooked factor mediating both individual dietary practice and
food marketing strategies. This innovative volume provides a
detailed critique of marketing and food industry practices and
places class at the centre of diet and health. It is suitable for
scholars in the social sciences, public health and marketing.
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