The Language of Museum Communication - A Diachronic Perspective (Hardcover, 1st ed. 2016)

This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2016
First published:	2016
Authors:	Cecilia Lazzeretti
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Hardcover
Pages:	270
Edition:	1st ed. 2016
ISBN-13:	978-1-137-57148-9
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Promotions
LSN:	1-137-57148-9
Barcode:	9781137571489

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