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The Language of Museum Communication - A Diachronic Perspective (Hardcover, 1st ed. 2016)
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The Language of Museum Communication - A Diachronic Perspective (Hardcover, 1st ed. 2016)
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This volume explores the evolution of the language of museum
communication from 1950 to the present day, focusing on its most
salient tool, the press release. The analysis is based on a corpus
of press releases issued by eight high-profile British and American
museums, and has been carried out adopting corpus linguistics and
genre analysis methodologies. After identifying the typical
features of the museum press release, new media more recently
adopted by museums, such as web presentations, blogs, e-news, and
social media, are taken into consideration, exploring questions
such as how has the language of museum communication changed in
order to face the challenge posed by new technologies? Are museum
press releases threatened by new approaches used in contemporary
public relations? Are the typical press release features still
detectable in new genres? Drawing on insights from linguistics,
discourse analysis, and museum communication this book will be of
great value to researchers and practitioners of applied
linguistics, sociolinguistics, and museum communication scholars.
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