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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Sustainable Luxury Brands - Evidence from Research and Implications for Managers (Hardcover, 1st ed. 2017)
Loot Price: R4,766
Discovery Miles 47 660
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Sustainable Luxury Brands - Evidence from Research and Implications for Managers (Hardcover, 1st ed. 2017)
Series: Palgrave Advances in Luxury
Expected to ship within 12 - 17 working days
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This book counteracts the claim that luxury and sustainability are
conflicting concepts, and contends that they can successfully
co-exist. Discussing key characteristics of luxury such as
craftsmanship and preservation of artisan skills, product quality
and durability, and limited quantities of luxury goods, the authors
argue that luxury brands are inherently sustainable from economic,
social and environmental perspectives. Sustainable Luxury Brands
gives a comprehensive overview of luxury to demonstrate this claim,
also focusing on sustainable luxury from a consumer perspective.
The authors furthermore compare and contrast sustainability within
the mass market to the luxury sector, and present insights into
current and upcoming topics in luxury research.
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