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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
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Branding & AI - Leveraging Technology to Generate Brand Revenue (Paperback)
Loot Price: R716
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Branding & AI - Leveraging Technology to Generate Brand Revenue (Paperback)
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Open the doors to the world of branding and artificial
intelligence, the future of building efficient revenue! Unlike
anything else out there, the book is an authentic and lucid
representation of what branding is and the role it plays with
artificial intelligence in the success of businesses. The book
would be singularly profound to entrepreneurs, marketing
professionals, brand strategists, students, and anyone aspiring to
take a hungry bite out of the knowledge repository built from
first-hand experiences of creating a brand from scratch and running
it successfully in the digital age. Highlights: Explains in-depth
theories, tools, and models explaining the core ingredients of
creating a successful brand; Discusses how branding on an
organizational and personal level is directly proportional to
profit and return on investment along with measuring tools;
Includes case studies that dissect successful and unsuccessful
marketing strategies of huge brands; Covers the role of AI in
branding, with its potential in facilitating companies in achieving
their goals through targeted marketing.
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