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The Routledge Handbook of Business Events (Hardcover)
Loot Price: R6,261
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The Routledge Handbook of Business Events (Hardcover)
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A timely and up-to-date "go-to" reference work for business events,
The Routledge Handbook of Business Events explores and critically
evaluates the key debates and controversies inherent to this
rapidly expanding subject of study and industry. The volume brings
together leading specialists from a range of disciplinary
backgrounds and geographical regions, to provide state-of-the-art
theoretical reflection and empirical research on management aspects
as well as economic, social and environmental impacts and external
factors such as transportation. The book incorporates the varied
expertise of some 30 expert authors to provide a definitive
collection of statements in this field, accompanied by illustrative
and engaging case studies embodying real-life scenarios and
examples on an international scale. This book is an excellent
resource for students, researchers and academics of Events, as well
as those of related studies in particular Tourism, Hospitality,
Sport, Leisure, Marketing, Business and Development Studies.
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