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Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Hardcover) Loot Price: R3,106
Discovery Miles 31 060
Repayment Terms: R291 pm x 12*
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Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Hardcover): Cheryl Nakata

Beyond Hofstede - Culture Frameworks for Global Marketing and Management (Hardcover)

Cheryl Nakata

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Loot Price R3,106 Discovery Miles 31 060 | Repayment Terms: R291 pm x 12*

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2009
First published: 2009
Editors: Cheryl Nakata
Dimensions: 216 x 140 x 22mm (L x W x T)
Format: Hardcover
Pages: 290
ISBN-13: 978-0-230-20239-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-230-20239-X
Barcode: 9780230202399

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