Books > Reference & Interdisciplinary > Communication studies
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How to Win Campaigns - Communications for Change (Paperback, 2nd edition)
Loot Price: R1,023
Discovery Miles 10 230
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How to Win Campaigns - Communications for Change (Paperback, 2nd edition)
Expected to ship within 9 - 15 working days
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Total price: R1,043
Discovery Miles: 10 430
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How to Win Campaigns is a practical guide for creating and running
successful campaigns. Written for the new campaigner and the
experienced communicator alike, it explores what works (and what
doesn't) and shows how to use principles and strategy in
campaigning as a new form of public politics. Applicable to any
issue and from any point of view, the book's key steps and tools
provide models of motivation, analysis and communication structure.
This fully revised and updated second edition includes the
following new features: * Campaign Master Planner * Political
Checklist * Motivational Values * Behaviour Change * Campaigning
and the Climate Issue * Dealing With Disasters * Using Celebrities
* Being Interesting * Brainstorming * Visual Narratives * A
Strategy For Values, Behaviour, Politics and Opinion * Emergencies
* Tame and Wicked Problems * How To Tell If You Are Winning * Plus
all new case studies on - new media and the Obama campaign, the
smoking ban, chemicals and health and greening Apple computers.
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