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Design Thinking Research - Investigating Design Team Performance (Paperback, 1st ed. 2020)
Loot Price: R4,475
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Design Thinking Research - Investigating Design Team Performance (Paperback, 1st ed. 2020)
Series: Understanding Innovation
Expected to ship within 10 - 15 working days
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Extensive research conducted by the Hasso Plattner Design Thinking
Research Program at Stanford University in Palo Alto, California,
USA, and the Hasso Plattner Institute in Potsdam, Germany, has
yielded valuable insights on why and how design thinking works. The
participating researchers have identified metrics, developed
models, and conducted studies, which are featured in this book, and
in the previous volumes of this series. Offering readers a closer
look at design thinking, and its innovation processes and methods,
this volume addresses the new and growing field of neurodesign,
which applies insights from the neurosciences in order to improve
design team performance. Thinking and devising innovations are
inherently human activities - and so is design thinking.
Accordingly, design thinking is not merely the result of special
courses or of being gifted or trained: it is a way of dealing with
our environment and improving techniques, technologies and life in
general. As such, the research outcomes compiled in this book are
intended to inform and provide inspiration for all those seeking to
drive innovation - be they experienced design thinkers or
newcomers.
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