What's Your Business? - Corporate Design Strategy Concepts and Processes (Hardcover, New Ed)

What's Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim 'daily special offers'. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What's Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company's aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2014
First published:	2014
Authors:	Claire T. Tomlins
Dimensions:	246 x 174 x 26mm (L x W x T)
Format:	Hardcover
Pages:	324
Edition:	New Ed
ISBN-13:	978-1-4724-1746-6
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Industrial / commercial art & design > General Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > E-commerce Books > Social sciences > Psychology > Philosophy & theory of psychology > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-4724-1746-1
Barcode:	9781472417466

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