|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (Hardcover)
Loot Price: R947
Discovery Miles 9 470
You Save: R193
(17%)
|
|
|
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (Hardcover)
Series: HBR's 10 Must Reads
Expected to ship within 10 - 15 working days
|
Stop pushing products-and start cultivating relationships with the
right customers. If you read nothing else on marketing that
delivers competitive advantage, read these 10 articles. We've
combed through hundreds of articles in the Harvard Business Review
archive and selected the most important ones to help you reinvent
your marketing by putting it-and your customers-at the center of
your business. Leading experts such as Ted Levitt and Clayton
Christensen provide the insights and advice you need to: Figure out
what business you're really inCreate products that perform the jobs
people need to get doneGet a bird's-eye view of your brand's
strengths and weaknessesTap a market that's larger than China and
India combinedDeliver superior value to your B2B customersEnd the
war between sales and marketing
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
