Stop pushing products-and start cultivating relationships with the
right customers. If you read nothing else on marketing that
delivers competitive advantage, read these 10 articles. We've
combed through hundreds of articles in the Harvard Business Review
archive and selected the most important ones to help you reinvent
your marketing by putting it-and your customers-at the center of
your business. Leading experts such as Ted Levitt and Clayton
Christensen provide the insights and advice you need to: Figure out
what business you're really inCreate products that perform the jobs
people need to get doneGet a bird's-eye view of your brand's
strengths and weaknessesTap a market that's larger than China and
India combinedDeliver superior value to your B2B customersEnd the
war between sales and marketing
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