NEW from the bestselling HBR's 10 Must Reads series.
"Stop pushing products--and start cultivating relationships with the
right customers."
If you read nothing else on marketing that delivers competitive
advantage, read these 10 articles. We've combed through hundreds of
articles in the Harvard Business Review archive and selected the most
important ones to help you reinvent your marketing by putting it--and
your customers--at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the
insights and advice you need to:
- Figure out what business you're "really" in
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brand's strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check
out these titles in the popular series:
- "HBR's 10 Must Reads: The Essentials
- HBR's 10 Must Reads on Communication
- HBR's 10 Must Reads on Collaboration
- HBR's 10 Must Reads on Innovation
- HBR's 10 Must Reads on Leadership
- HBR's 10 Must Reads on Making Smart Decisions
- HBR's 10 Must Reads on Managing Yourself
- HBR's 10 Must Reads on Teams"
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
