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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations in China - Building and Defending your Brand in the PRC (Paperback, 1st ed. 2015) Loot Price: R526
Discovery Miles 5 260
You Save: R64 (11%)
Public Relations in China - Building and Defending your Brand in the PRC (Paperback, 1st ed. 2015): D Wolf

Public Relations in China - Building and Defending your Brand in the PRC (Paperback, 1st ed. 2015)

D Wolf

Series: Palgrave Pocket Consultants

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List price R590 Loot Price R526 Discovery Miles 5 260 You Save R64 (11%)

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Palgrave Pocket Consultants
Release date: September 2015
First published: 2015
Authors: D Wolf
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Paperback
Pages: 226
Edition: 1st ed. 2015
ISBN-13: 978-1-137-48379-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-137-48379-2
Barcode: 9781137483799

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