Contemporary Wine Marketing and Supply Chain Management - A Global Perspective (Hardcover, 1st ed. 2016)

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2016
Authors:	Daniel J Flint • Susan L. Golicic • Paola Signori
Dimensions:	216 x 140 x 20mm (L x W x T)
Format:	Hardcover
Pages:	245
Edition:	1st ed. 2016
ISBN-13:	978-1-137-49242-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > Winemaking technology Promotions
LSN:	1-137-49242-2
Barcode:	9781137492425

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