Agro-food Marketing (Paperback)

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	February 1997
First published:	February 1997
Editors:	Daniel Padberg • Christopher Ritson • Luis Albisu
Dimensions:	244 x 172 x 36mm (L x W x T)
Format:	Paperback
Pages:	512
ISBN-13:	978-0-85199-144-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Primary industries > Agriculture & related industries Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
LSN:	0-85199-144-0
Barcode:	9780851991443

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