The purpose of this book is to integrate aspects of food product
marketing with traditional agricultural marketing. This novel
approach fills a gap in the current literature and reflects a
growing trend to teach these subjects in an integrated way. The
authors are leading authorities from the USA and Europe and the
book has been developed from a very successful series of courses
run for several years by the International Center for Advanced
Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These
courses have been attended by postgraduates from a wide range of
countries, so the book is likely to have worldwide appeal.
General
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