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Never Mind the Sizzle...Where's the Sausage? - Branding based on substance not spin (Paperback) Loot Price: R265
Discovery Miles 2 650
You Save: R42 (14%)
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Never Mind the Sizzle...Where's the Sausage? - Branding based on substance not spin (Paperback)

David Taylor

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List price R307 Loot Price R265 Discovery Miles 2 650 You Save R42 (14%)

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

General

Imprint: Capstone Publishing Ltd
Country of origin: United Kingdom
Release date: September 2007
First published: October 2007
Authors: David Taylor
Dimensions: 215 x 138 x 12mm (L x W x T)
Format: Paperback
Pages: 146
ISBN-13: 978-1-84112-769-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-84112-769-8
Barcode: 9781841127699

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