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Continuing to Broaden the Marketing Concept (Hardcover) Loot Price: R1,647
Discovery Miles 16 470
Repayment Terms: R154 pm x 12*
You Save: R1,075 (39%)
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Continuing to Broaden the Marketing Concept (Hardcover): Dawn Iacobucci

Continuing to Broaden the Marketing Concept (Hardcover)

Dawn Iacobucci

Series: Review of Marketing Research

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List price R2,722 Loot Price R1,647 Discovery Miles 16 470 | Repayment Terms: R154 pm x 12* You Save R1,075 (39%)

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Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Review of Marketing Research
Release date: September 2020
First published: 2020
Editors: Dawn Iacobucci
Dimensions: 229 x 152 x 26mm (L x W x T)
Format: Hardcover
Pages: 328
ISBN-13: 978-1-78754-825-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-78754-825-2
Barcode: 9781787548251

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