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Books > Reference & Interdisciplinary > Communication studies
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Public Relations in the Gulf Cooperation Council Countries - An Arab Perspective (Hardcover)
Loot Price: R4,462
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Public Relations in the Gulf Cooperation Council Countries - An Arab Perspective (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 19 working days
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The Arab world has engaged in public relations for thousands of
years, and the public relations literature provides multiple
examples extending from ancient times. However, modern public
relations is much more vaguely defined. This is partly because the
research surrounding public relations practice in the Middle East
remains sparse, especially in the Gulf Cooperation Council (GCC)
countries. This book presents a clear picture of contemporary PR
practice in this region, providing a background on the evolution of
public relations in each GCC country. It shows how environmental
factors (historical, cultural, socio-political, and economic)
influence practice in the region. It also contributes to public
relations scholarship, education, and practice worldwide by
providing new perspectives to those unfamiliar with its practice in
this region. This book will benefit scholars and practitioners
alike through its informed analysis of the strengths and weaknesses
of practice in the GCC countries, as well as being of great benefit
to the development of professional practice in the region.
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