THINK Public Relations (Paperback, 2nd edition)

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: *Personalize Learning-MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.*Improve Critical Thinking-Questions and cases throughout the text encourage students to think critically about public relations topics. *Engage Students-An appealing visual design and real-world applications engage students in the material. *Apply Ethics- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. *Support Instructors-Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed. Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

General

Imprint:	Pearson
Country of origin:	United States
Release date:	July 2012
First published:	2013
Authors:	Dennis Wilcox • Glen Cameron • Bryan Reber • Jae-Hwa Shin
Dimensions:	277 x 217 x 19mm (L x W x T)
Format:	Paperback
Pages:	424
Edition:	2nd edition
ISBN-13:	978-0-205-85725-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-205-85725-6
Barcode:	9780205857258

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!