The focus of food science and technology has shifted from previous
goals of improving food safety and enhancing food taste toward
providing healthy and functional foods. Today's consumers desire
foods that go beyond basic nutrition-foods capable of promoting
better health, or even playing a disease-prevention role. To meet
this need for innovation, academic research must be combined with
the development and commercialization strategies of industry.
Innovation in Healthy and Functional Foods brings together this
knowledge, with contributions from experts in biological science,
food science, engineering, marketing, regulation, law, finance,
sustainability, and management. Focusing on functional foods that
have components added-such as omega-3, probiotics, and protein-to
provide health benefits, this book presents various aspects of the
innovation process. These include consumer insights, trends in
developed and developing markets, and technological advances in
functional foods and ingredients. It also addresses the key drivers
of food industry innovation-affordability, sustainability, and
tightening government regulations. Chapters cover characteristics
of various markets around the world; consumer perception; food
processing, packaging, and ingredients; innovation in functional
ingredients; and functional ingredient delivery. Given the
importance and challenges of getting functional food products into
the marketplace, this book also covers the business aspects of
innovation in food science, including marketing, financial
implications, and commercial feasibility. Additionally,
contributors provide insights into future trends, such as food
tourism, nanotechnology, sustainability, and globalization.
Bringing together expertise from academia and industry, this text
provides an overview of contemporary food science, with wisdom and
know-how in both innovation and commercialization, placing
functional foods in a broader context for readers.
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